Presentation on the broader recruitment challenges in the Aged Care industry and how social recruitment is positioned to respond to these.

1. From Hunter to
Gatherer.
Social Recruitment
in Aged Care.
Kate Crawshaw – Ellis Jones

2. This presentation is
not about social
media.
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

3. This
presentation
is about
attracting
great nurses
to your
business and
keeping
them.
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

4. The Business Case.
• Ongoing shortage of qualified nurses in
the sector
• Traditional channels are expensive and
not delivering.
• Engage with the 90% of candidates not
actively seeking work
• Very little differentiation between
employer brands in this sector
• Your candidates use social networks
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

7. ‘Head hunting’.
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

8. What is social recruitment?
Social recruitment is at the intersection of social media,
stakeholder engagement and recruitment
• Target the networks of your preferred candidates
• Provide a compelling insight to the culture of the
employer
• Transform employees into advocates
• Deliver an easy mechanism for employees to share to
peers
• Activity (and impact) is highly measurable
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

9. What is social recruitment?
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

10. What is social recruitment?
• Developing a differentiated employee brand
• Understanding why people want to work for you
• Telling this story online – in your spaces and where your
candidates ‘hang out’
• Enabling employees and clients to advocate
• Connecting to potential employees beyond a specific role
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

11. A#ract
Source
Engage
Screen
Offer

12. What is social recruitment?
• Integrated activity
• Many voices
• Roles across the organisation
Not driven by technology - driven by people.
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

14. Employee
HR
HR
HR
Strategy
Insight
&
Training
Engage
Systems
Candidate
Marke/ng
Marke/ng
Marke/ng
Execu/ve
Execu/ve

15. An integrated
approach

16. Case Study
Needles in the
haystack
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

17. Treescapers.
• Critical shortage of arborists
in Australia.
• Major advertising/trade fair
expenses.
• New to social networking.
• International social network
recruitment strategy.
• Content rich blog and FB pages www.treescapers.com.au
to share the story.
• Staff engagement to leverage
networks and source content.
• Require approx. 40 arborists
per year
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

18. Facebook
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

19. Facebook
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

20. Career Site
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

21. Measured outcomes.
Recruitment Outcomes
• Size of talent pool
• Cost of hire
• Quality of hire
• Employee referrals
• Content development
• Brand awareness in broader social / industry and education
networks
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

22. Measured outcomes.
Broader Outcomes
• Employee engagement and insight
• Client engagement and insight
• Increased community awareness
• Showcase of organisation
• Content library for use in other segments
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

23. w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

24. Here’s Olga
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

25. Risk vs Opportunity

26. Getting Started.
• Purpose
• Identify what success looks like
• Identify risks and how to tackle them
• IT is an enabler, not a strategist
• Metrics - Organisational ROI is not Facebook ROI
• Pilot
• Employee Education / Guidelines – Everyone is an
advocate
• Resourcing
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046

27. Questions.
Kate Crawshaw, Director Engagement
kate@ellisjones.com.au web.
ellisjones.com.au
p. 03 9416 0046 twi1er.
@ellisjoneslive
m. 0433 616 396 blog.
ellisjones.com.au/
twitter. @katecrawshaw blog
Except
where
otherwise
stated,
photos
courtesy
of
Wikicommons
using
CreaBve
Commons
license.
Thanks
to
the
following
contributors:
“Nurses
are
needed
now”
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Records
AdministraBon
w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046