1. CREDENTIALS

2. ELLIOTT@MINTTWIST.COM
Elliott King is a Senior Director and founding partner at
MintTwist. He works as the lead on-site consultant for key
clients in international markets.

3. MINTTWIST’S EXPERIENCE

4. INTRODUCING MINTTWIST
35FULL-TIMESTAFF
DIGITALAGENCY
SINCE2002
BONJOUR
‫عليكم‬ ‫السالم‬
¡HOLA!
你好

5. WHO MINTTWIST WORK WITH
Communications,MarketingandExecutiveteamsinover100largemulti-nationalorganisations

6. MINTTWIST CASE STUDIES

7. ONLINECOMMUNICATIONSAUDIT
STRATEGYPRESENTATION,RECOMMENDATIONSANDTRAINING
NEWANDIMPROVEDPROCESSESFORONLINECOMMUNICATIONSANDPRATTHEUN
CONSULTANCYFOR THE UN

8. UNITED NATIONS
DIGITALCOMMUNICATIONSCONSULTANCY
• ConsultancyprojectfortheUNon‘thefutureofonline
communicationsandPR’
• 1weekon-siteconsultancytogather objectivesandinternal
resources
• 3weeksoff-siteconsultancytoexternaldata,formulate
recommendationsandassociatedbestpractices
• 1-weekon-siteconsultancyMobileCommunicationsresearch,
strategyandbestpractices
• OnlineMarketingstudy,highlightingglobaltrends,threats
andopportunitiesforfundraising
• 6xOnlinemarketingtrainingsessions,deliveredtoUN
employeesgatheredinstrategicregionallocations

9. RESPONSIVESITEANDCMS
IPHONEANDANDROIDAPPSDEVELOPED
ONGOINGSUPPORT
MASTERCHEFARABIA

10. MASTERCHEFARABIA
Responsive site
Bespoke CMS which controls site
and app content

11. MASTERCHEFARABIA
iPhone and Android apps
Users can vote for contestants
Search recipes and add to shopping
list or cook book
Save calendar alerts for next episode

12. COMMUNICATIONSAUDIT
STRATEGYSETUP,TRAININGANDDELIVERYSUPPORT
INCREASEINENQUIRIESFROMOVERSEASSTUDENTSINTARGETMARKETS
REGENT’S UNIVERSITY, LONDON

13. REGENT’S UNIVERSITY
IMPLEMENTATION
• Improveon-pageSEO
• TechnicalSEOfactors
• URLrestructuring
• ManagePPC
• Regularcontentupdates
• Workwithinternalteams
• ImprovewebsiteUXandcallstoaction

14. REGENT’S UNIVERSITY
REVIEW
• ImprovedonpageSEO
• Drivemoretraffictosite
• Delivered KPIs
• Coursepageviews
• Brochure
downloads
• Courseenquiries
REPORTING
• Analysecampaignsuccess
• ReviewPPCspend
(monthly)

15. CREATEDIGITALSTRATEGY
EXCELIAN–INTERNATIONALCONSULTANCY
MORESALESENQUIRIESANDCONVERSIONSFROMDIGITALCHANNELS
REDESIGNWEBSITE
CREATEDIGITALSTRATEGY

16. EXCELIAN
IMPLEMENTATION
• Redesignwebsite
• Focusoncross-sellopportunities
• Drivequalitywebsitetraffic
• Createandre-purposecontent
MARKETINGRESULTS
• Significantgrowthincross-sales
resultingintotalsales fromdigitalup
by3x
• Improvedonlinevisibility
• Quarterlyaudits

17. WEBSITEAUDIT
MULTI-CHANNELDIGITALMARKETINGSTRATEGY
CREATIVEFORUM–INTERNATIONALEVENTS
INCREASEINSALESFROMEXPORTMARETS

18. CREATIVE FORUMIMPLEMENTATION
• Websiteaudit
• Search,Content,SocialMediaMarketing
• Linkbuildingandguestblogging
RESULTS
• Internationalsalesandwebsitetrafficupby100%
• RankNo.1for“internationaleventmanagement companies”
• Totalvisitsupby220%
• Organicnon-brandtrafficupby50%

19. MINTTWIST’S SERVICE

20. HOW MINTTWIST HELP
Wehelpclientstoincreasetheresultsoftheircommunicationswithasimple‘2-step’method
• Helpclientstosustainablyincrease
effectivenessofcommunications
• Helpclientstosignificantlyimprove
performanceoftheirinternalteams
Business
Objectives
More Sales
and
Marketing
Results
Improved
IP, Tools
and
Processes
Improved
Teams

21. HOW MINTTWIST WORK
Wehelpclientstosustainablygrowsalesandprofitswithasimple‘2-step’method
•Step1:Designthesolution
•Step2:Implementsystems,toolsand
processesandtransferskills,
knowledgeandresources
Step 1
Strategy
Step 2
Implement
Transfer

22. STEP 1 - STRATEGY
Wedesignthecompletesolution;aclearplanwithclearKPIs forachievingclearobjectives
• OpportunityAssessment
• Strategyandtaskcalendarcreation
• Systems,toolsandprocesssetup
Assessment
of internal
and external
factors
Digital
strategy
Systems,
process and
tools setup

23. STEP 2 - IMPLEMENT
Weensureanimplementationthatdeliversresultsandleveragesinternalresources
• Digitalmarketingservices
• DesignandDevelopment
• ProjectManagement
Project
Management
Marketing
Services
Design and
Development

24. STEP 2 - TRANSFER
OnceanROIisproven,weassistanorderlytransfer ofskills,knowledgeandresources
• Transferskillsandknowledge
• Supportrecruitmentprocesses
• Trainingandsupport
Management
Reporting
Training and
Support
Recruitment

25. TYPICAL PROJECT

26. EXAMPLE OBJECTIVES
CONTINUOUS AND SUSTAINABLE INCREASES IN
COMMUNICATIONS RESULTS AND ACHIEVEMENT OF OBJECTIVESIMPLEMENT
BEST PRACTICES, SUSTAINABLE INTERNAL PROCESSES AND
INTERNAL TRAININGSUPPORT
CREATE WORK PLAN TO ENABLE CONSISTENT GROWTH IN HIGH
COMMUNICATIONS RESULTSSTRATEGY Step 1
Step 2

27. EXAMPLE DELIVERABLES
DIGITAL MARKETING STRATEGY /
ASSESSMENT
12-MONTH TASK CALENDAR WITH
INTERNAL/EXTERNAL TASKS
SYSTEM AND PROCESS UPDATES
WITH TARGETED TRAINING
STRATEGY
SUPPORT CREATION / DISTRIBUTION
OF QUALITY, SHAREABLE, CONTENT
SUPPORT MULTI-CHANNEL
STRATEGIES (E.G. SOCIAL MEDIA)
UPDATED CRM DATA PROCESSES
MANAGEMENT REPORTING
ETC ...
SUPPORT
ASSESS, CONSOLIDATE AND MAKE
THE COMPANY MARKETING DATA
ACCESSIBLE / USABLE
TECHNICAL SEO
MOBILE APP
REFRESHED WEBSITE
ETC....
IMPLEMENT
Step 1 Step 2

28. EXAMPLE COSTS AND RESULTS
STRATEGY DRIVEN BY BUSINESS
OBJECTIVES
+
KPIS LINKED TO TARGET RESULTS
AND OBJECTIVES
= BUSINESS POSITIONED TO
MAXIMISE ROI
ALIGNED DIGITAL
STRATEGY
CLEAR WORK PLAN WITH VISIBILITY
OF RESPONSIBILITIES AND RESULTS
+
EFFECTIVE SUPPORT AND TRAINING
= ENGAGED , CHALLENGED AND
HIGH PERFORMING WORKFORCE
IMPROVED TEAM
INCREASED NUMBER OF MEDIA
ENQUIRIES
+
INCREASED NUMBER OF
OBJECTIVES ACHIEVED
= 2-3X INCREASE IN
COMMUNICATIONS RESULTS
MORE RESULTS
USD 25,000
USD 150,000 – USD 300,000
PER YEAR

29. ELLIOTT@MINTTWIST.COM
Elliott King is a Senior Director and founding partner at
MintTwist. He works as the lead on-site consultant for key
clients in international markets.