1. Task 3: Gears of War 3
Target Audience:
•Primarily males but not exclusively.
•Gaming fans (specifically Xbox 360 fans)
•People who are of the ages 18 and above
who play games
•A wide range of social classes as anyone
who has an Xbox 360 can play the game,
you also don’t need Xbox live to play the
main story even though this means you
can’t go online on the game.
•Also appeals to people of different races

2. Scheduling and Format
Gear of War is a third person
shooter which progresses into
further levels with a following
storyline
There are 5 act in gears of war 3 and about
31chapters. Following is a complete list of gears
of war 3 chapters in each act:
gears of war 3 chapters list--act 1:
Chapter 1 - Troubled Past
Chapter 2 - Anchored
Chapter 3 - Abandon Ship
Chapter 4 - Homecoming
Chapter 5 - Helping Hand
Chapter 6 - MVP
Chapter 7 - Hanging by a Thread
gears of war 3 chapters list--act 2:
Chapter 8 - Shipwreck
Chapter 9 - House of Sand
Chapter 10 - Forced Entry
Chapter 11 - Trench Run
Chapter 12 - Hijack
Chapter 13 - Airborne
Chapter 14 - Touchdown
gears of war 3 chapters list--act 3:
Chapter 15 - Unbreakable
Chapter 16 - Rescue
Chapter 17 - Breakneck Run
Chapter 18 - Ghost Town
Chapter 19 - Brothers to the End
gears of war 3 chapters list--act 4:
Chapter 20 - Ashes to Ashes
Chapter 21 - Crater
Chapter 22 - Hang 'em High
Chapter 23 - Batten Down the Hatches
Chapter 24 - Bon Voyage
Chapter 25 - Watery Grave
gears of war 3 chapters list--act 5:
Chapter 26 - Home Away From Home
Chapter 27 - Blackout
Chapter 28 - Shattered Paradise
Chapter 29 - Crossfire
Chapter 30 - Ascension
Chapter 31, Reckoning
Throughout the full game you play as male
characters which appeals to the male
target audience as they can relate to being
a man.

3. Narrative Elements
•The story in Gears of War 3 goes in acts, there are 5 acts and in between the acts there are
chapters. As the game progresses you learn more and more about the characters and their past
and this gets you more and more drawn in to each individual character.
•The death of Dom is a crucial turning point in the game as this causes to focus on the revenge of
Dom’s death and this leads to the end of the story, this also appeals to the male audience more as
it follows two best friends who are both men and one of them dies.
•The death of Marcus’s father is also a large part of the game and its storyline. This is right at the
end of the game and leaves the player to feel slightly emotional as the outcome of the story is a
positive thing, however the things that Marcus has been through make the player feel slightly
upset.
•For certain characters in the game there are storylines which are embedded into the main story.
For example the character Cole was previously an American football player who was worshipped
by his fans, this again appeals to males as American football is a very masculine sport which
males may associate themselves with. During the game he has flashbacks of playing and when he
goes to one of the towns there is a large amount of his fans living there who all praise him for what
he’s doing.
•One of the female characters in the game is Anya, she previously helped Marcus in guiding him
through the story but in Gears of War 3 she actually becomes one of the soldiers. This is different to
many other aspects of the game as it appeals to the female audience as it shows a woman being
independent and strong.

4. Editing
In between missions in the campaign there are cut scenes, these are the parts of the
game which tell the story in detail. These are also the parts that show the crucial
moments in the game. For example when Dom dies there is a long cut scene which
shows him sacrificing himself to save his friends. When he drives the tanker into the
building it blows up and the characters jump away from the explosion, this goes from
being normal pace to slow motion as this makes the scene effective and emotional.
Another part where editing is highly present is when the storyline focuses on Cole and
he has short flashbacks of when he played American football, when this happens the
screen glows slightly and then it jumps into the flashback, then when it comes out of
the flashback it glows again before coming to the present time.
Camera
Gears of War 3 is a third person shooter. Therefore throughout the full game you play
as one of the characters, but instead of the common first person shooter genre where
the player can only see the characters weapon, in Gears of War 3 the player can see
the full characters body. This gives it a sense of type of film at times which appeals to
a lot of people.

5. Sound element
•The music and noises throughout the game are quite iconic as they are very noticeable
for being in this game. For example the noises that some of the enemies make are quite
disturbing and loud, when these occur the player knows that something is going to happen
and this causes the player to feel nervous and possibly excited, this is one of the subtle
but obvious parts of the game which make it so special and enjoyable for it’s huge fan
base.
•When the player finished a certain target in the game a subtle metallic sound is heard,
this tells the player that no more enemies will attack you at this point and creates a feeling
of accomplishment for the player, sometimes this can be crucial at calming the gamer
down from an intense mission.
•The soundtrack for the trailer is a slow and emotional song, this is playing as we see
some of the characters in the game fighting for their life. This really draws people in and
straight away gives a feel of an emotional attachment towards the characters in the game.
•When Dom dies in the game the song Mad World slowly comes in as the sound of the
game gets slightly quieter. This was the soundtrack for the first Gears of War game and
this brings back the memories of playing as these characters in the previous games. This
gives a sense of relationship between the player and the characters and therefore gives
an emotional feeling towards the player as Dom dies.

6. 6
Mise en scene
Setting - In Gears of War 3 there is a variety of settings in the large amount of levels that there is.
The settings throughout usually consist of broken down buildings and streets which are full of
rusted car frames. However there are also levels on a boat, a large mansion type building, a
dessert surrounding and a futuristic type building where the end of the story takes place.
Weapons - The characters in Gears of War 3 are all members of the COG, each member of the
COG have a weapon called a chainsaw lancer. This is a machine gun that has a chainsaw
attached to the end of it and it is also the standard machine gun for the COG. Another machine
gun which the COG use is called the retro lancer, this is a machine gun with a large dagger on
the end. The standard shotgun for both the COG and the enemies The Locust is the gnasher
shotgun. In Gears of War 3 especially there is a new shotgun called the sawn off which both sides
use. There are three different types of pistols in this game. These are the snub pistol, boltok
pistol and the gorgon pistol. Other guns that appear throughout the game regularly are things
such as the scorcher, digger launcher, boomshot, torque bow, longshot and more. There are
other things used such as a cleaver, and different types of grenades. All of this weaponry in the
game gives a very different experience compared to other shooter games and this makes it
entertaining and unique. These weapons may appeal to the male target audience as
stereotypically many males have an interest in guns and war.
Armour - The armour is one of the most noticeable things in Gears of War 3. This is because it is
unusual when compared to other game characters armour as it is very bulky and masculine
which gives the player a feeling of power and strength.

7. 7
Verbal elements
The voice acting in Gears of War 3 is very well known by a lot of game fans. Voice actors
such as John DiMaggio, Carlos Ferro Lester Speight and Fred Tatasciore play
characters in the game and as these are well respected voice actors they play a large
part in making Gear of War 3 such an appealing game to many fans.