Presentation to Information Design Class at Parsons the Newschool for Design for design, showing examples o visualizations created to enable conversations with leaders and end-users in various strategy projects.

1. Visualization for Conversation
Parsons The Newschool
Information Design
©brightspot strategy 2011. All Rights Reserved. November 30, 2011
Visualization for Conversation
1

2. about brightspot
Brightspot creates strategies for
work and learning experiences that
enable people and organizations to
thrive – strategies that improve
space, services, and culture.
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3. visualization for conversation
brightspot designs spaces, operations, and organizations. We
do this in an engaging process in partnership with our clients.
We create visualizations to enable conversation. These help
us come up with better ideas, build consensus, and make
better decisions.
Today, we’ll walk through some examples of different types of
visualizations:
PROCESSES ACTIVITIES RELATIONSHIPS DATA CONCEPTS
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4. design strategy
Design strategy is a
way of focusing and
guiding the design
process to create
value by balancing
user needs with
organizational goals.
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5. examples
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6. process 1
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7. process
The workplace strategy was developed through a series of conversations about
how you want to work in the future and how their space can support them,
creating the workplace strategy pilots together and refining them over time.
May May June June June June July 2011
July Aug
23 30 6 13 20 27 4 2012
Kick-off / Background Review
Leadership interviews
Town hall meeting
Leadership visioning session
Workplace strategy workshop
Create workplace strategy for
Workplace review meeting
Revisions and final strategy brief
Budgeting and Architectural Design
Construction
Change Management
Move-in
Engagement
strategy
/
design
work
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8. workplace strategy
VISIONING RESEARCH AND PROFILES and SPACE DESIGN
ANALYSIS SCENARIOS PROGRAMMING
Determining the Understanding Creating profiles & Quantifying, Translating the
goals & vision for patterns in space, accommodation qualifying space strategy into a
the future services, & culture scenarios needs design
Visioning Sessions Workshops Personas / Profiles Space programming Design concepts
Interviews Online Staff Surveys Program scenarios Room data sheets References
Benchmarking Utilization Studies Business Case Reviews Review workshops
Tours Observations Pilot Projects
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9. service design
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10. ©brightspot strategy 2011. All Rights Reserved. Visualization for Conversation 10

11. activities 2
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12. workstyles
Workshop participants identified the work styles based on two
key attributes: mobility and interaction, plotting each style on a
matrix then describing the character
GO-TOs OPERATOR TRAVELLER ROAD
WARRRIOR
CONNECTOR JUGGLER
CONCENTRATOR SATELLITOR
TELECOMMUTERS
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13. workplace strategy
Terrace
Kitchen
Lounge
Flex
Work
CIRCULATION
STAIRS
STAIRS
MeeAng
Room
MeeAng
Room
Shelving
/
Files
Librarian
/
Phone
Rms
Library
Shelving
/
Files
Quiet
Brain-­‐ Project
Project
Room
storm
Room
Room
Wellness
/
Fitness
QUIET PHONE BRAINSTORM DESKS LOUNGE MEETING
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14. service point prototyping
Libraries staff created a prototype of the service point to test
and generate its requirements, mocking up the different
components and acting out different interactions.
greeter standing
reserves open
transactional kiosk &
touch info device hold shelf
seated self-
screen display storage
closet consult checkout
upstairs
for long
consults
(not a column
in real space)
entry off main entry corridor
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15. relationships 3
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16. workplace strategy, redefined
Getting started means
looking at each workplace
and organization and then Turnover?
mapping opportunities to
✗
Hard
increase engagement and
Difficulty*
Engagement?
productivity within the
workplace by considering
space, services, technology, Distraction? ?
processes, and culture.
Easy
Technology?
✓
Mee3ngs?
?
Low High
Impact*
Google London
*Educated guess. Will vary based on organization
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17. adjacencies
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18. data 4
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19. program comparison
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20. services matrix [general, material-related, and curriculum library]
Integrated
Service Point/ Learning Learning Grad / Traditional Creativity / Reference
Services
Learning Commons Commons Faculty Reading Curriculum Media and Info Virtual
Commons 1 2 3 Commons Room Library Zone Literacy Other? Support
ILRC Group Room Reservations X X X X X X
Check out group study room resources X X X X X
Classrm scheduling (eg. auditorium Admin
Multi-purpose room staging Admin
Long-term locker assignment X
Wayfinding X X X X X X X X
Get food/drink Vending Food Court
Pay/contest fines X
Claim a lost-and-found item X
Request/participate in a library tour X X Admin
Assistance with University-related questions X X X
Consultation regarding job opportunities X X X X
Complaints/concerns/materials challenges X X X Admin X
Requests for Curric Lib tour/instruction X
Curriculum change requests Admin
Pick-up/drop-off of ILL materials X
Check-out library resources, renew, etc. X X
Testing materials check out X
Recommend resources for purchase (faculty) Admin X
Requests to purchase books/materials X X X X
Check out/return reserve items X X
Placement of items on Reserve X X
Pick up a paged item from ARS X Archives?
Get help finding an item in the open shelves X X X X X
Expedited "In Processing" requests X X X
Receipt of gifts X Admin
9 to 5 24/5 ©brightspot strategyOn-demand available hours
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21. competing values analysis
The tabulation of the plotted responses for the competing values exercise are
computed below, representing the sum of the responses by question and
quadrant (Note that questions do not total equal amounts as all participants did
not answer all questions such that there is a margin of error of +/- 5%)
A
B
C
D
CURRENT
Clan
Adhocracy
Market
Hierarchy
1
Dominant
Characteris3cs
3
10
25
3
2
Leadership
Style
3
2
29
0
3
Employee
Management
12
11
3
2
4
Organiza3onal
Glue
12
11
15
0
5
Strategic
Emphasis
7
5
5
9
6
Success
Criteria
13
2
5
7
TOTAL
50
41
82
21
FUTURE
1
Dominant
Characteris3cs
4
34
0
0
2
Leadership
Style
5
41
0
8
3
Employee
Management
36
15
0
0
4
Organiza3onal
Glue
12
9
19
4
5
Strategic
Emphasis
27
0
4
9
6
Success
Criteria
21
10
6
2
TOTAL
105
109
29
23
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22. concepts 5
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23. understanding groups
The key attributes of a group are boundary definition, task
accomplishment, and interpersonal interaction. Each of these
can be thought of in terms of content, process, and structure.
Groups must also have some shared history (Schein).
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24. distractions
The average knowledge worker is distracted 2.1 hours per day
(including recovery time). However, distractions can be
managed by creating shared norms/protocols and by providing
a variety of work settings for internally mobile employees.
understand different create shared norms provide quiet and
ways of working and space protocols lively places to go to
(-) Interaction (+)
Google London
(-) Mobility (+) Google Mountain View HQ
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25. staffing and service model
recommendation
Fully co-located Co-located library Distributed staff
library staff with staff with specialized throughout library
integrated service staff distributed to with integrated
point and roving spaces and integrated service point
between locations service point
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26. questions?
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27. thanks!
Elliot Felix
elliot@brightspotstrategy.com
@brightspotter
@elliotfelix
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