2. Analysis of event/production
The music agents meet with bands for management, to agree on dates for tours and
work out monetary requirements for the production and promotion of the gigs and
tours. They also arrange contact with promoters regarding equipment, set list, guest
list etc. and also contact venues to arrange performance dates and arrange the cost of
hiring out the venue. Finally, they arrange accommodation of the band, making sure
everything is sorted, and they don’t get bad backs.
The agents contact the label to attempt to setup a gig which includes similar bands to
tour. Also, if they’re with a bigger band, they can also set you up as a support slot to
gain more fans.
3. Costs/Production Budget
The agents must consider the financing required for a gig, the promotion,
management and the crew. They need to also take into consideration the
price of accommodation and transport for the band. They also think about
the pricing of the tickets and if they would gain any profit from the band. The
way they make money would be to take a percentage from the earnings of
the band from a tour.
4. Place - Venue
The manager for the band/artist would not
organise the venue for the band as they would
get the bands promoter to do it. They would
have to talk with the promoter and agree with
where they’d have the concert, the budget for
it all and for the tour dates.
5. Forms of publicity/Distribution
methods
The way they promote their band is by contacting the promoters and talking
about the band contracts to try and arrange businesses. They would also put
the band/artist on other bands on their label as a support act to give them
more publicity. They would also promote their band through tv advertisement
(e.g. Kerrang!, Scuzz), through radio (e.g. Capital FM, Absolute Radio) and
through internet sources (e.g. iTunes, Youtube). They would also organise for
autobiographies to be published for the fans to read. They would do
competitions for the fans to meet and greet with the band or hang with them,
they would also organise signings for the band so people could meet and get
an item signed by the whole band.
6. What market research do they
undertake?
They find out the niche’s of the market and
what is popular at the time, so that they may
sell their product at the right time to the right
audience. They also do surveys and find out
(using shop records).
There is literately no website for finding the information out!