#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.