Task 6

1. Task 6: Research and
Planning
Ellie Francis

2. Hip Hop Magazines
There are various examples of magazines
who use celebrity endorsement to attract
their target audience. Most hip hop
magazines use males as the main image
for attracting both the male and female
gender. The main images may attract both
genders as they may be attracted to the
artist(s) or may feel they are an
inspiration to them. This is something I
would use within my work as this is the
part of the magazine which attracts the
audience the most. Both images which
can be seen in the examples I have used,
use a plain background in order to make
the main image stand out. The artists
which are also used are highly popular
and are used as the main image when
they are in the charts of the time of
publication. This is done as the audience
are more likely to be interested about
these artists due to being in the charts at
this time period. Most hip hop magazines
have a close up shot of the artists as it
uses direct address to engage the
audience. Again this is something which I
would use within my magazine as it gives
my target audience instant engagement;
making them more likely to buy the
magazine.

3. Hip Hop Main Image
Clothing/Accessories
The artists of which I would use within my front
cover would be likewise to what is used in current
hip hop magazines. A successful artists who is
known world wide by artists will highly attract the
audience, however their clothing and accessories
are also important. In the examples which are
seen one artists in not clothed however his
tattoos can be seen. Lil Wayne may be seen as
highly attractive to women and could be
inspirational to men. His tattoos express his ‘don’t
care’ attitude and this could be something which
black ethnic minorities stereotypically agree with.
This is something I would like to use within my
magazine although it is hard to find someone
with tattoos within my age range. I would find
accessorises which can create a tattoo affect on
my models to add to the hip hop genre and make
sure my audience can recognise this. In the
second example Dr. Dre a hugely successful male
and Kendrick Lamar a huge success also can be
seen in clothing. The clothing of which they are
wearing is seen to be highly expensive as well as
the accessories. Kendrick Lamar has chains,
bracelets and rings which are gold- again showing
the expense of which he is worth and wearing.
This is something I would do within my magazine
as the chains etc could connote not only my high
quality magazine but may give the audience
someone to aspire too.

4. People who would fit my genre
These four images which I have shown in this
powerpoint are people who I am likely to include in
my magazine front cover. This is because hip-hop
music is mainly aimed at black males and females.
However, I will use male and females throughout
my magazine as both genders are my target
audience.