Does it have to have a story?
Does it have to conform to conventions?
Does the artist have to feature in it?
How long should it be?
Does it have to be orginal idea?
Does you have to have a big budget in
order to make one?
A music video is a creative video to watch while
listening to music. The video lasts as long as the
song, and conforms to the genre it is presenting, in
order to captivate the target audience. What is in the
video depends on the genre of music and what they
are trying to present. However, some artists
challenge the conventions of their video as it makes
for a unique video which could make it a lot more
interesting. A music video is predominantly made for
promotional and artistic purpose. It is a form of art,
which allows different elements of creativity to be
In 1926, with the arrival of ‘talkies’ many short films were produced
In 1930 cartoons began to feature some musicians
Early animated Walt Disney films such as Fantasia, featured several
interpretations of classical music and were built around music
Soundies, produced and released from 1940-1947, were musical
films that normally involved short dance sequences, similar to
modern music videos.
In the mid-1940s, musician Louis Jordan made short films for his
songs, some of which got put into a film called ‘Lookout Sister’.
These films were, according to music historian Donald Clarke, the
"ancestors" of music video.
Musical films were another important element to
the development of music videos, as several well-
known music videos have imitated the style of
classic Hollywood musicals from the 1930s to the
1950s. One of the best-known examples is
Madonna's 1985 video for "Material Girl" (directed
by Mary Lambert) which was closely modelled on
Jack Cole's staging of "Diamonds Are A Girl's Best
Friend" from the film Gentlemen Prefer Blondes,
which starred Marilyn Monroe
Scopitone is a type of jukebox featuring a 16 mm film
component. Scopitone films were a forerunner of music videos.
The Italian Cinebox/Colorama and Color-Sonics were
competing, but were lesser-known technologies of the time.
The first Scopitones were made in France, by a company called
Cameca on Blvd pool.
In 1964, The Beatles starred in their first feature film A Hard Day's Night,
directed by Richard Lester. Shot in black-and-white and presented as a
mock documentary, it interspersed comedic and dialogue sequences with
During the late 1972–73 David Bowie featured in a series
of promotional films directed by pop photographer Mick
Rock, who worked extensively with Bowie in this period.
Rock directed and edited four clips to promote four
consecutive David Bowie singles, one was—"John, I'm
Only Dancing" (May 1972)
The long-running British TV show Top of
the Pops began playing music videos in the
late 1970s, but the BBC did place strict
limits on the number of 'outsourced' videos
Top of the Pops could use. A good video
would increase a song's sales as viewers
hoped to see it again the following week;
this highlights the benefit of music videos
In 1981, the U.S. video channel MTV launched, airing "Video Killed
the Radio Star" and beginning an era of 24-hour-a-day music on
This was a huge development in the music industry, as it gave
artists a huge platform allowing them to constantly advertise and
promote there music. MTV allowed them to gain a wider target
audience, through the use of visuals as well as music
Today music videos play a key role in the promotion and
advertisement of artists- I feel that they are particularly important for
new and upcoming artists as it gives the audience an insight into
there personality and style of music which they play.
Music video channels now include: 4 music, MTV HITS, The Box,
Vevo, Kiss TV, etc…
Music Videos are more of an essential now for a band to do well;
particularly because of the evolving technologies and digital media.
The younger generation find bands on TV and the internet now
rather than through other platforms; this shows the importance of a
video as well as a song.
Music Videos today