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New Trends and Ideas for Garden Retailers
- 1. New Trends & Ideasfor Garden Retailers Ellen C. Wells Editor at Large, Green Profit Magazine www.greenprofit.com
- 2. Overall Trend for 2011? A rotten handful of years “… A more conscientious consumer …” www.greenprofit.com
- 4. Garden & Gardener Trends
- 5. Gift & Color Trends
- 6. Today’s Consumer: What’s on her mind
- 10. Product quality
- 11. Impact of their spending decisionswww.greenprofit.com
- 13. More and more with online shopping, consumers will expand their social community interactions while shopping.
- 14. i.e. Groupon, Living Social
- 15. Sharing reviews and experiences
- 16. Garden Centers?
- 18. Pay attention to online reviews
- 19. Monitor your brand even on the Webwww.greenprofit.com
- 21. GPS tracking
- 22. Foursquare, Facebook, Twitter, others
- 23. Reward customers who “check in”
- 24. Garden Centers?
- 25. Monitor social media sites
- 26. Offer exclusive coupon, freebie or comp servicewww.greenprofit.com
- 28. Not just a “mom and pop” thing
- 29. National companies are tailoring offerings and ads to local preferences
- 30. e.g. Dunkin Donut commercials; Home Depot’s Garden Club
- 31. Garden Centers?
- 32. Be MORE local
- 33. Feature community members in ads, marketing materials
- 34. Tout local favorite plants
- 35. Carry locally made products, host local craftspeoplewww.greenprofit.com
- 37. Shoppers involved in creating their purchases & shopping experiences
- 38. E.g. Levi’s – design-your-own jeans
- 39. Sneakers, coffee flavors, furniture, etc
- 40. Garden Centers?
- 45. Consumers continue to expect these of their retailers
- 46. Willing to pay to support these efforts
- 47. Garden Centers?
- 48. Publicize your sustainability efforts
- 49. Make it in terms that affect your customers for maximum impact
- 51. Pink Day from Proven Winners ColorChoice www.greenprofit.com
- 53. Making their world a little greener
- 54. Ecoscaping
- 55. Right plant in the right place = more sustainable landscape
- 57. It’s all pretty! And can all be grown togetherwww.greenprofit.com
- 61. Perennial & shrub containers
- 62. The container material itself, e.g. fiber
- 63. Succulents
- 64. Low water-use plants, diverse uses, easy
- 65. Indoor gardening
- 66. Terrariums, wall gardens with orchids, ferns, palms, etc.
- 67. Victorian look
- 68. Clean VOCs from the airwww.greenprofit.com
- 70. Indoors or out, maximum use of space
- 71. Use to create buffers and privacy screens
- 72. Good for the air quality
- 73. Urban farming & CSAs
- 74. Micro-farming in cities and near-city farms
- 76. Creates interaction, interest over food
- 77. Garden Centers can host/grow
- 78. Winter farmers markets – Cole Gardens & Churchill Gardens
- 79. “Urbanism”
- 80. spending time in park-like settings in urban areaswww.greenprofit.com
- 85. “Zest for life”
- 86. Two color trends stem from this:
- 87. Earthy neutral tones, “farmers market” colors
- 88. Softer teals, limes, oranges, pinks
- 89. Familiar bright colors, just softer hueswww.greenprofit.com
- 91. Finding comfort in the familiar
- 92. Products that “stood test of time”
- 93. Retro appliances, e.g. Rachel Ray’s set
- 94. Retro colors
- 95. From the 1960s-1970s – avocado, turquoise, browns
- 97. Flea market finds that have been repurposed
- 98. Unique items customers are willing to pay forwww.greenprofit.com
- 100. www.greenprofit.com
- 101. www.greenprofit.com
- 102. www.greenprofit.com
- 104. “Cautious and concerned,” but “coming out of hibernation.”
- 105. “Looking to be inspired for 2011.”
- 106. “Wants to be uplifted and cheerful,” with product and how it’s merchandised.
- 107. “Needs to be able to see something and build a story around it, affordably.” www.greenprofit.com
- 109. The Canning Comeback: “Putting Up” is gainingpopularity for both economy and health.
- 110. Local Somewhere: We care about hand-tended, no matter where it’s grown.
- 111. Fresh Every Day: Rooftop gardens are just one part the fresh-food trend.www.greenprofit.com
- 113. buZZ!e-newsletter:www.greenprofit.com Thank you! Ellen C. Wells Editor at Large, Green Profit Magazine www.greenprofit.com
Hinweis der Redaktion
- From a recent Consumer Spending Trends survey from American Express.
- From a recent Consumer Spending Trends survey from American Express.
- From Garden Media Group Trends Report
- From Garden Media Group Trends Report
- From Garden Media Group Trends Report
- Kelly Corcoran - Design Trend Manager, Midwest CBK
- Kelly Corcoran - Design Trend Manager, Midwest CBK
- More from Kelly Corcoran – Trend Manager at Midwest CBK
- The overarching message in this year’s food trends is that the economy is shifting our relationship with and our values surrounding food. According to The Food Channel’s editor, “The new economy has created a boldness and willingness to change how we work, how we cook, and how we eat.” Top 10 – and 3 pertain to Garden CentersHere’s the list—I’ve bolded the ones we can totally hitch our industry to. The Canning Comeback: “Putting Up” is gaining popularity for both economy and health.Men in Aprons: Layoffs have led to more men cooking.Local Somewhere: We care about hand-tended no matter where it’s grown. Don’t Ask, Don’t Tell: We’re tired of being told what we can eat. Appetite for Food Apps: Social media is our guide and our coupon source.Small is the New Big Business: Corporations are thinking like small businesses. Fresh Every Day: Rooftop gardens are just part of this trend.Chefs in Schools: Better flavor is possible in an institutional setting.Discomfort Foods: Change makes us comfortable with more change.Eating for Sex and Other Things: We are working longer, and want all the gusto.