1. Welcome! Please take a seat…
• Please ask questions
• Post/comment on facebook.com/ajaxunion
• Tweet @ajaxunion and at #AjaxSeminar
• Follow up! events@ajaxunion.com
2. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
3. Joe Apfelbaum – Internet Marketing Guru
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Follow Joe on Twitter:
@joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum
6. Why did LinkedIn Begin?
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Reid Hoffman
#229 Forbes 400
Source of Wealth:
LinkedIn co-founder
selfAge: 46
Marital Status: Married
Books: The Start-up of You
Education: Rensselaer Polytechnic
Institute, University of Oxford, Stanford University
9. LinkedIn History & Stats
• LinkedIn started out in the living room of
co-founder Reid Hoffman in 2002.
• LinkedIn operates the world’s largest
professional network on the Internet with
over 200 countries and territories.
• Professionals are signing up to join LinkedIn at
a rate of more than two new members per
second.
• Sixty-six percent of LinkedIn members are
located outside of the United States.
Source: http://press.linkedin.com/about
16. Personal VS Company Account
PERSONAL
ACCOUNT
•Ask questions
• Prospect
• Get interviews
COMPANY
ACCOUNT
• Share company
news
• Get staff online
• Hire new employees
17. Top LinkedIn Features
Which Features Do You Use Most?
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LinkedIn Pulse
Profiles, Skills
Contacts and Connections
LinkedIn Groups
LinkedIn Jobs
InMail – Sending messages via LinkedIn
LinkedIn Companies
LinkedIn Search and Advanced Search
LinkedIn Events
Mobile Application
Connecting to Other Social Platforms
18. But How Do These
Stats Tie Into The Way
That I Grow My
Business?
20. Optimize Your Profile
What are the keywords people use to find your profile online?
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Personalize Your URL
Optimize Your Title
Have a good photo!
Create impressive summary & specialties
Add positions and experience
Add your websites
Link to other social profiles
Optimized your interests
Show groups you want to show!
Add your contact info.. Phone email etc.
Make sure to use the right keywords
22. Get Endorsements and Recommendations
• Update Your Status!
Update Your Skills!
Ask Your Connections for an Endorsement and
Recommendation!
23. LinkedIn Company Pages
Many companies don’t have pages…
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Get Your Page Now…
Optimize Overview Tab
Use Call to Action
Create Dialogue with updates.
Showcase your products!
Ask for recommendations to products.
Use LinkedIn ads
Page Stats!
24. LinkedIn Company Pages
Who is looking at your company page?
• See the page views
• View the visitor demographics
• Review page clicks and visitors
27. Networking Strategy
“It isn’t just what you know, and it
isn’t just who you know. It’s actually
who you know, who knows you, and
what you do for a living.”
-Bob Burg, Author of Endless Referrals
28. Are you a Lion?
What does a LinkedIn LION mean?
29. Develop a Connection Strategy
How many connections do you have?
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The more connections you have the more exposure you have.
Are you a LION? (LinkedIn Open Networker)
The Private Networker (Connect to people you know well)
People you know.. People you would like to know.
The connection strategy you choose will depend upon how you want
to use LinkedIn. There is no right or wrong choice as long as your
connection strategy supports the goals you have determined
30. Use LinkedIn Search
Use Filters To Really Drill Down
http://www.linkedin.com/company/ajax-union
32. Bonus Tip: Get a LinkedIn Paid Account
What a Paid Account Includes
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Send Messages Directly - InMails
Access Profile Organizer
View More Profiles In Search
Access Who Viewed my Profile..
http://www.youtube.com/user/LinkedInMarketing
39. 2014 Digital Marketing Panel
Look for an email tomorrow morning for one complimentary
seat to our digital marketing panel!
For more events, visit www.ajaxunion.com/events
41. Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?
42. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444