Little interesting things we’ve learned over 2016.

1. A strategy &
innovation studio
@LSUsocial
Matt Boffey
Managing Director
LSU

3. 2016
Digital Marketing
Marginalia & Miscellany

4. LSU Horizon is our insight and
innovation network
5,000 entrepreneurs from tech start-ups and digital
business backgrounds.
Active in 70 cities, including London, Sydney, Tel Aviv,
Shanghai and San Francisco.

5. LSU Horizon doesn’t just
confirm what we know today.
It helps our clients better
anticipate tomorrow.

7. We asked: “What are the
the ‘weak signals’ you’ve
picked up in 2016?”

8. 1. Innovation
involves more than
just ‘design thinking’

10. Spectacles are a
function of Snap’s
vision - not
consumer need
or problem-
solution thinking.

11. Engineer &
Optimise
Vision &
Create

12. 2. Bots are entering the
creative department

14. Quality is a
function of
quantity?

15. 3. Ad people are the most
extreme digital consumers

17. Is the difference
between ad folk and
joe public another
unhelpful bubble?
Does it risk brands
becoming out of
touch with their
consumers?

18. 4. Disruption isn’t about tech,
it’s about price

21. Investors want growth.
Consumers want low prices.
So Uber ‘buys’ market share
- is it sustainable?

22. 5. In a world of growing
instability, inequality
and insecurity there is
only one winner:

25. dog
cat
53% increase in search interest in ‘dog’ over the last 5 years.
This compares to a 23% increase in search interest in ‘cat’ over the same time period.

26. Everyone needs to be
a hero to someone.

27. Thanks!
@LSUsocial
matt@londonstrategyunit.com