questionnaire analysis

1. TV News Questionnaire
analysis:
By Elizabeth White

2. 1. Tick the headlines you
would be most interested in.
In order to find out what type of headlines
our target audience would be interested in,
we gave them a selection to choose from.
From these results, it is clear that our target
audience would be attracted to a news story
about cannibals as this is the most dramatic.
Therefore in using Galtung and Ruge’s idea
of news values we would then use this for
our hard news story as it is what will initially
attract the attention of the target audience.

3. 2. What is your gender?
We used this question to determine what gender
watches more tv news programmes. From these
results, it is clear that the majority of our target
audience are female meaning we will have to
cater our stories towards a female audience.
Therefore, in adjusting the traditional codes and
conventions such as font, colour and layout we
will have to ensure our report is more feminine.

4. 3. What is your age?
From this research, we concluded that our
news production will have to target a
younger demographic as most of the
audience who completed our survey are 16
to 24 years old. Therefore when producing
our news report we will have to challenge
the standard codes and conventions to
appeal to our younger audience. This will
be displayed through elements such as of
layman’s terms and a more informal layout
which is not recognisable on a traditional tv
news show.

5. 4. Which statement do you
feel fits you best?
In order to find out which type of group
would be watching our news broadcast, we
created a question taking into consideration
the use of demographic descriptors. A lot
of the audience believe they are reformers
with explorers coming in second place. In
order to satisfy the audiences needs we will
have to produce a report that allows the
audience to seek enlightenment. This idea
links in well with Blumler and Katz’ Uses
and Gratifications theory.

6. 5. Which letter do you most
associate yourself with?
We asked this question to determine
what the audience members of TV news
identify themselves as in terms of
psychographics. It is clear that the
majority of our audience identify
themselves as students meaning the stories
we feature must be of interest to them .
Therefore, we will have to represent topics
will appeal to a younger audience. For
instance topics such as music or technology.

7. 6. What is your ethnicity?
This question was included to find out
which type of ethnicity group watch TV
news the most. From our results, it is
clear that the audience is mainly of
white British heritage whilst coming in
second is the category of other. Although
in order to represent all of the audience
fairly, we will have to incorporate a
range of shots within our sequence that
represents the diversity within Britain.

8. 7. Do you prefer local or national
news?
We asked our target audience whether
they would prefer to watch a local
news story or a national news story.
From these results we can see that our
target audience would prefer to watch
a national news story, we will have to
take this into consideration when
producing our own tv news extract.

9. 8. How do you access news?
To find out how our target audience access tv
news, we gave them a variety of options that
they could then choose from. From these
results, it is clear that our target audience
access news from their tv with twitter coming in
second place. This suggests that our target
audience access most of their news via social
media and television meaning we will have to
include a range of convergent links. Therefore
enabling us to build a brand identity.

10. 9. Which TV news channel do
you watch?
This question was asked to find out the
preferences of the target audience.
From these results, it is clear that most
of our audience members prefer to
watch the news on the BBC. When
creating my own report, I will use
existing tv news programmes as a basis
as they know how to build an identity
with their audience. Therefore I will
take the standard codes and conventions
and alter these to fit with my audience.

11. 10. How often do you access news?
We asked the audience how often they
access tv news, this was done so that
we have a general idea on when to
publish a news report. From these
results, it is clear that most of the
people questioned, access tv news
once a week. Therefore as our
programme is not following the
traditional codes and conventions, we
will publish a report once a week
instead of a couple times a day.

12. 11. Do you prefer sport news
or weather news?
We asked the target audience if they would
prefer to watch a sport related story or weather
information at the end of a news sequence.
From these results, we have concluded that our
target audience would prefer to watch a
weather extract. Therefore, this is one aspect of
the standard codes and conventions that we will
be following as most tv news programmes
display a weather report at the end of a show.

13. 12. What time of day do you
tend to watch the news?
For the last question in our survey,
we asked the target audience what
time of day they prefer to watch tv
news. This suggests that most people
questioned prefer to watch tv news
on the evening. As we are targeting a
younger demographic, it would be
suitable to have a later show as
students tend to stay up later.
Therefore, we have challenged the
traditional codes and conventions as
we wanted to bring about a new idea.

14. The End