Facebook advertising

Preface / Introduction
Eliz's Way to Empower You
Table of Contents
1. What is Facebook Advertising
2. Wait, Do You Know How FB Advertising Works?
3. Understanding The Terms Of Facebook Advertising
4. Facebook Marketing: What to Expect Inside Facebook
5. Facebook Marketing: The Perfect Place for Your Online Advertising

Facebook Advertising
http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 3 of 9
WHAT IS FACEBOOK ADVERTISING
People hear a lot new about Facebook each day from its new games, new chat
environment, new profile layout and a lot more. All almost all of the 800 million plus
people who use this social networking site spend their time using these new stuffs at
Facebook. One thing about Facebook though that is not so new is Facebook advertising.
And although almost all of its users are participating in this scheme, just a little percent
of Facebook fanatics are really into it. Why, you might ask. This is because most of
Facebook members cannot grasp the power of Facebook advertising. So what is
Facebook advertising that made it so promising to other users? If you have
an understanding what advertising is, the answer to this question is so obvious. With
800+
million of people at Facebook today who are actively using the site each day, this means
that you are open to a large number of potential clients all over the world. If you have a
thriving business and
you
want to advertise it to boost its revenues, Facebook is the right place to tell people
about it. But this is not all about just telling people what you got. This is about telling
the right people you can
do business with them and how you can be of help. As an entrepreneur, you know that
the best way to
boost your business income is to advertise it. But it will be a waste of time and
resources to advertise blindly. There is a process that marketers do that is called
customer profiling. However, there can be

a great difference between a hardcore business person and an enthusiastic
market person. They can be one and the same but most of the time they are two
separate people in a business institution. But if you are just a simple small business
owner, you are not yet hardcore entrepreneur and you might be far from being an
effective marketer. That is why customer profiling and reaching them out might be a
dilemma for you. But this is not the case if you use facebook
advertising. Facebook can easily identify the
demographics you need from your clients. Facebook can use its profile to search for
your ideal clients
and post your business ads there. Say for example you are a wedding planner and your
potential clients would be female around 20 to 34 years of age around your area who
are engage. Facebook
can
easily recognize this demographic with their age, gender and relationship status
profile. With Facebook advertisement, all you need to do is to input your
business basics, your potential
customer profile and the lot and you are good to go. The only thing left to do now for
your business or

service offered is to know where to start. Where to start Facebook advertising best? Facebook can
guide you how to advertise your business or services using their platform. But since you
are here, you can just do the following at Facebook. All it takes are these five simple steps: 1. Define
what is your business or service. This is the only way for you to know way you are
going to promote. Aside from this important thing, you also need to identify if you are going to
promote an application online, your own website or a Page at Facebook. This way, you can create
your
fanpage or application or website or all of them. When at Facebook, you can then choose how to
advertise; whether you are going to have a new ad about your page, site or app. At the site, this will
only involve clicking. You can also post something your page at Facebook and have people like
your page
or your post on your page. 2. After covering all the basic information about what you are promoting
and how you plan to
do it at Facebook, you can then start profiling your target market. You can think about the type of
work they are into, educational attainment, language used and location. You can also target your
market by identifying age, gender or relationship status. You can even look up into their interest and
likes. If you have a sports store, you can target Facebook members around your area who likes
sports
like basketball, soccer, badminton and a lot more. These can be identified in their likes and interests
in their profile. And because Facebook members are connection of friends and friend of friends with
same interest, your target market can easily be reached. 3. You can now visualize your own ads and
create something that will call the attention and
capture the interest of your target market. As your ad will be displayed in the profile page of your
target market, you need to catch their attention with an interesting question or remarks or ad
headings or titles. 4. Make sure you can afford this. Fortunately, Facebook allows you to manage
your advertising
budget. You can choose cost-per-click or cost-per-impression. You can even set how much you can
only
afford for the day. 5. Facebook Ads Manager will help you monitor your ads performance. Learn
about this and
use the information to improve and review your advertising schemes at Facebook. And lastly, learn
more tips and advice how to utilize Facebook advertising. Your Facebook Ads
manager will show you details on how your ads are providing you clients and if you cannot grasp it
yet
to maximize your profit, you can always see Facebook tips and advices about this. Facebook have a
lot

of tips and advises for you. You can also search about these stuffs online like forums and blogs.
WAIT, DO YOU KNOW HOW FB ADVERTISING WORKS?
Social networking sites have become very popular and are being used by all types of people from
teenagers to senior citizens.Thesuccess of social networking sites is mainly due to their convenience,
and this is especially true with Facebook. Today there are around 100 million people in the US alone
who are using Facebook. And if Facebook has the ability to connect millions of people around the
globe for socializing, why not make the most of it by advertising your service or product through it?
Your advertisement, once posted on Facebook can reach millions of consumers everywhere in the
world. This is more economical and advantageous than costly pay-per-click ads being seen
elsewhere on the net. One thing you should keep in mind when using Facebook for advertising your
products or services is that Facebook users have this particular mindset—they are not willing to
leave the page they’re on and go to a less interesting page. So putting up ads that will eventually take
them to your own website is not such a good idea. Rather than doing this, focus on developing a
Facebook page for your service or product and avoid taking away users from Facebook for
something which doesn’t interest them. Another important point to keep in mind when advertising
on Facebook is to ensure that you meet the user’s needs. Using images to draw people to read and
learn more about your product is one wise idea. Advertisements with more texts and fewer images
are not usually appealing to people.So when creating Facebook advertisements, simply write an
interesting short tag line linked to an image. Likewise, it is important to update the ad regularly as
old ads won’t attract visitors because they offer nothing new and fresh for them to see. Below are
some points on how Facebookadvertising works: Choose your target market. Users of Facebook
provide comprehensive information about themselves such as their education, work, likes, hobbies
and many more. When marketing with Facebook, businesses use this valuable information to target
those who will most likely be interested in the product or service they’re offering. Tracking users.
Facebook can tell you how many times a user has visited a particular advertisement, but it can’t
track what transpires after that visit. Therefore, it will be the company’s responsibility to track if a
particular user purchased anything, or just browsed through their ad. Pop ups. Facebook advertisers
understand that traditional advertisements often go unnoticed. So they offer ads with an attractive
image accompanied by a short, yet interesting text. Usually, you can run around 3-4 ads in the
vertical column on the side of a Facebook page. Lewd content. Facebook doesn’t accept harmful ads
or those that has lewd content as this isn’t fitting for certain age groups. This is one advertising
policy that Facebook strictly adheres to. When advertising with Facebook, it is important to
familiarize yourself with the advertising policy of Facebook. Know the strict requirements of
Facebook on ad campaigns. Doing this can ensure the success of your business. The more intriguing
your ad is, the more likely it will be viewed. It is important to make your ad fun and interesting so
that your target market will view it and even share it to other people in their list of friends. As a final
point, advertising on Facebook is not the same with advertising on Google. People rely on Google
for information, and not for viewing advertisements. Hence, it will be to your benefit to place your
ads on Facebook, where users don’t bother spending a few minutes to go through them.

UNDERSTANDING THE TERMS OF FACEBOOK
ADVERTISING
Advertising has its terms and limitations. Each company has its own set to which advertisers should
abide. These set of terms are made to protect the website and also the advertisers. Both sides are
considered. So, nobody will feel defeated by the other. Facebook has provided you a new space on
| which you can advertise your business. Along with it comes the terms of advertising. It is essential
for you to understand the benefit and limitations of the terms before you finalize your decision to
place your ad in their webpage. Having a good knowledge about your space provider will give you
more advantage on how to maximize your ads. It will also avoid future differences and
misunderstanding. What are the Terms of Facebook Advertising? Facebook is willing to support your
ad by giving you space in their website. You must abide to the rules and regulations provided by
Facebook. Since it is their website, you are just tenants. All tenants must abide to the laws of the
landlord, right? Also, you will have to strictly follow the prohibitions of the website. Do not use
passwords or user data. Another rule says you will not use any data obtained from Facebook. Also,
you will provide the Facebook all the names and the data of important persons in your business. It is
their right to know whom they are making business relationship with. Note also that you are not
allowed to use any data from Facebook even if you own an application in their webpage. Your
content must be made by you or come from you, even if someone else made it. Definitely, Facebook
won’t do it for you. If ever an audience wants to complain about your ad, you will provide complete
and understandable steps on how to make complains about your ads Another important term with
Facebook advertising is that you are asked to respond and comply as soon as possible to all requests
made by facebook. If Facebook finds out that your business is in partnership of a certain business
that Facebook has prohibited to advertise in their website, you ad will be immediately forfeited.
Facebook reserves right to audit your ads as well, and if you violate any of the terms laid down by
Facebook, you will get banned immediately. One thing to understand also, that facebook does not
provide a place where you can get immediate profits. If you are thinking about this, you might want
to change your ad location. It will take some time to reach your goal when using Facebook. The
establishment of your relationship with your soon-to-be clients is a process of being familiar to
getting-to-know-you until you reach such time that you have developed a good business
relationship. It is a long term investment. You have to be like one of the audiences’ family or friend
as that is what they are excited for whenever they open their page. All the necessary information of
the consumers is provided by Facebook engine. You will only just have to pinpoint who you want
your target will be. You downsize your audience according to age, sex, location, marital status,
interests, workplaces and education which is in the profiles provided by Facebook. Facebook gives
great advertising opportunity. Do not confuse it with a direct selling place where you are able to get
profits immediately. It is a long term investment which enables you go get acquainted with your
buyers-to-be. Facebook is a great place to start business advertising.

FACEBOOK MARKETING: WHAT TO EXPECT INSIDE
FACEBOOK
In the past, Facebook was just a college photo and profile sharing tool that was only available for
college students with a .edu email. However, because of its popularity, Facebook is now a
worldwide social networking website that is made available to anyone who has a valid email
address. This means that wherever you are and whichever school you go to, you will be able to join
this very large social networking website as long as you have a valid email address.
The latest news in Facebook is it now launched its Spanish translation version of Facebook. This
means that more people will be able to join Facebook, particularly Latin-speaking countries. You
have to consider the fact that over 60 percent of Facebook users are outside the United States and
most people joining Facebook lives in countries where English is not the primary language.
Thanks to the Spanish version of Facebook, more people will be able to join this very large social
networking website. With more people, it will mean more potential consumers. If you are an internet
marketer or you own a small business, you may want to try Facebook as a website that you should

FACEBOOK MARKETING: THE PERFECT PLACE FOR YOUR
ONLINE ADVERTISING
Facebook is a word that has become a part of today's vocabulary. So, just what is it and what can it
do for you?
Basically, Facebook is a social networking website where you will be able to interact with other
people online. Facebook is some sort of small online community where you will be able to make
new friends as well as keep in touch with your old friends and your relatives.
Facebook today has over 62 million active subscribers and is continuing to grow. For advertisers or
internet marketers, this kind of numbers is hard to pass up. With so many people in one place at one
time, you will see that this website will definitely be a dream-come-true for internet marketers.
If you own a business and you want to expand the amount of customers you get, you have to
consider that the internet is the place where you will be able to find more people to buy your
products or services.
If you are ever planning to market your business on the internet, you might want to try out
market on. With over 64 million users, you will see that Facebook is indeed a market that is hard to
pass up.
In Facebook, you will see that it will already have the numbers. What this means is that it already
has the traffic you need. You don’t actually need to generate more traffic as Facebook is now
considered to be self sufficient. With millions of people logging in and out every single day and tens
of thousands more are subscribing, you can be sure that you will be able to get the traffic you need
to market your products and services effectively.
Facebook will also be able to provide the marketing tools you need to effectively market your
products or services. It has blogs, applications, and it will also allow you to create groups. With these
tools, you will be able to attract targeted traffic to your profile page and get them to visit your
business website.
With the tools in Facebook, you can be sure that you will be able to get the right kind of traffic from
it and direct them to your website.
To start, you may want to create a complete profile. Then, try adding some applications and add
some photos and videos in your profile page. You have to remember that you need to make your
profile page interesting in order to attract people.
You also need to build a network of friends. If you already have friends that you know who uses
Facebook, try adding them and try to browse their network. Also, you may want to try joining
groups with a specific interest. For example, if you have a business that sells pet products, you may
want to join groups that are into pets.
If you have a blog website that discusses a specific topic or topic that is related to the products or
services you are selling, you may want to syndicate it on Facebook using RSS. This will enable other

http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 10 of
members to read your blogs.
These are the things that you need to remember about Facebook. As you can see, Facebook will be
able to provide you with what you need in order to market effectively on the internet. It has the
traffic and tools and all you need to do is use it.
Facebook. This website will be able to give you a huge potential in expanding your business. It
already has everything and all you need to do is know how to effectively use its tools in order to
market your products and services effectively.
First, it already has the traffic you need. Facebook has over 62 million active subscribers. With the
amount of people logging in and out on a daily basis, you know that this particular website will be
able to generate traffic for you. You don’t need to work hard in order to let people know about your
website as the traffic is already here at Facebook. With all kinds of people from different
backgrounds and lifestyle, you will be able to find your target niche here at Facebook.
Another thing that Facebook can give you is the tools. Here, you will be able to upload your videos
as well as photos. It will enable you to personalize your Facebook page in order to make it unique
and stand out from the rest of the different Facebook pages. It will also let you syndicate your blogs
and website through RSS and will let you post on bulletins to announce or advertise your products,
services and new events.
Facebook has it all. All you need to do is create a profile that will appeal to your target niche and
start adding friends and fans. Also, you will be able to join groups in Facebook. It can be groups
containing members of your target niche and it can also be groups of internet marketers where you
will be able to help each other out advertise your business or your products and services.
These are the things that Facebook can provide. As you can see, it will be able to give you a great
way to market your products or services. With Facebook, you can be sure that it will be able to
provide you with more targeted traffic to your official business website and it will also help you
advertise. In fact, the members themselves can advertise your Facebook page for free.
So, the next time you want to market your business or your products or services, you might want to
try visiting Facebook. Here, marketing is easy, free, and lots of fun.

http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 11 of
Resource Eliz’s Way to Empower You
http://empowernetwork.com/elizenglish

Facebook advertising

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