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By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

1


Elizabeth Sugar Boese

 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP YouTube: seminarsOnSuccess

 Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace







Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

2



Professional network
Business resume
 Show your expertise
 Client-initiated testimonials
 Customers find you through trusted
connections



Business connections









Find employees
Find colleagues
Find business recommendation through trusted connections
Knowledge sharing
Answer questions, become an expert

People trust other peoples’ recommendations
“Free”

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

4
All 500 of the Fortune 500 are represented in
LinkedIn. In fact, 499 of them are represented by
director-level and above employees.







Over 60 million users
Professional network
Business recruiting tool
Trusted connections and recommendations
Get new connections through introductions

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

6
Latest
tweet
Jobs
Educa
tion

Web-sites

Resume

Twitter
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

7









Connect professionally
Import blogs
Show tweets
Recommendations
Presentations
Resume
Groups

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

8
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

10


Complete your profile

 100% complete
 A complete profile will increase your visibility and
help you get found by employers, recruiters, and
prospects.



Upload a profile photo

 Photos generate more trust on the internet



Get recommended

 Friends, colleagues, clients
 Adds credibility

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

11
Click on the
“Edit”s

Change
name in URL
e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.

succeedInEveryWay.com

12/11/2013

12
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

13
Select
“Other” to
allow
custom title

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

14


Add contacts you know






Work
Friends
School
Past jobs
Clients

Click on
arrow to
get a list
of things
to search
for.

Recommendations
offered based on
your
employers, schools
, clubs, etc. in your
profile
Get even more
recommendations
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

15


Answer people’s questions
http://www.linkedin.com/answers?trk=tab_answers

Become
an expert

Browse
through
categories

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

16
From
“Settings”
Or
“Edit” on
profile

Click on Allow

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

18
Add your
slideshows

Add your
blog feed
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

20
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

21
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

22
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

23




Look for Part 4 in this series on Social Networking
for businesses
Articles
 “How to use LinkedIn for Business”
http://www.hubspot.com/Portals/53/docs/linkedin.for.bus
iness.pdf
 “How to get started with LinkedIn”
http://www.bnet.com/2403-13070_23-219860.html
 “What is LinkedIn”
http://learn.linkedin.com/what-is-linkedin/

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

25


Contact: Liz Boese







liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace

Available






Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

12/11/2013

27

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Social Media Networking for Business 2012 Part 3 LinkedIn

  • 1. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 1
  • 2.  Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP YouTube: seminarsOnSuccess  Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace      Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 World traveler – explored over 60 countries (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 2
  • 3.
  • 4.   Professional network Business resume  Show your expertise  Client-initiated testimonials  Customers find you through trusted connections  Business connections        Find employees Find colleagues Find business recommendation through trusted connections Knowledge sharing Answer questions, become an expert People trust other peoples’ recommendations “Free” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 4
  • 5.
  • 6. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.      Over 60 million users Professional network Business recruiting tool Trusted connections and recommendations Get new connections through introductions (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 6
  • 7. Latest tweet Jobs Educa tion Web-sites Resume Twitter (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 7
  • 8.        Connect professionally Import blogs Show tweets Recommendations Presentations Resume Groups (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 8
  • 9.
  • 10. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 10
  • 11.  Complete your profile  100% complete  A complete profile will increase your visibility and help you get found by employers, recruiters, and prospects.  Upload a profile photo  Photos generate more trust on the internet  Get recommended  Friends, colleagues, clients  Adds credibility (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 11
  • 12. Click on the “Edit”s Change name in URL e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 12
  • 13. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 13
  • 14. Select “Other” to allow custom title (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 14
  • 15.  Add contacts you know      Work Friends School Past jobs Clients Click on arrow to get a list of things to search for. Recommendations offered based on your employers, schools , clubs, etc. in your profile Get even more recommendations (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 15
  • 16.  Answer people’s questions http://www.linkedin.com/answers?trk=tab_answers Become an expert Browse through categories (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 16
  • 17. From “Settings” Or “Edit” on profile Click on Allow (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 18
  • 18. Add your slideshows Add your blog feed (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 20
  • 19. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 21
  • 20. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 22
  • 21. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 23
  • 22.
  • 23.   Look for Part 4 in this series on Social Networking for businesses Articles  “How to use LinkedIn for Business” http://www.hubspot.com/Portals/53/docs/linkedin.for.bus iness.pdf  “How to get started with LinkedIn” http://www.bnet.com/2403-13070_23-219860.html  “What is LinkedIn” http://learn.linkedin.com/what-is-linkedin/ (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 25
  • 24.
  • 25.  Contact: Liz Boese      liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLP YouTube: seminarsOnSuccess Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace Available      Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 27