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Social Media Networking for Business 2012 Part 3 LinkedIn
1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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2.
Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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3.
4.
Professional network
Business resume
Show your expertise
Client-initiated testimonials
Customers find you through trusted
connections
Business connections
Find employees
Find colleagues
Find business recommendation through trusted connections
Knowledge sharing
Answer questions, become an expert
People trust other peoples’ recommendations
“Free”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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6. All 500 of the Fortune 500 are represented in
LinkedIn. In fact, 499 of them are represented by
director-level and above employees.
Over 60 million users
Professional network
Business recruiting tool
Trusted connections and recommendations
Get new connections through introductions
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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10. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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Complete your profile
100% complete
A complete profile will increase your visibility and
help you get found by employers, recruiters, and
prospects.
Upload a profile photo
Photos generate more trust on the internet
Get recommended
Friends, colleagues, clients
Adds credibility
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
11
12. Click on the
“Edit”s
Change
name in URL
e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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13. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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15.
Add contacts you know
Work
Friends
School
Past jobs
Clients
Click on
arrow to
get a list
of things
to search
for.
Recommendations
offered based on
your
employers, schools
, clubs, etc. in your
profile
Get even more
recommendations
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
15
19. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
21
20. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
22
21. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
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Look for Part 4 in this series on Social Networking
for businesses
Articles
“How to use LinkedIn for Business”
http://www.hubspot.com/Portals/53/docs/linkedin.for.bus
iness.pdf
“How to get started with LinkedIn”
http://www.bnet.com/2403-13070_23-219860.html
“What is LinkedIn”
http://learn.linkedin.com/what-is-linkedin/
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
25
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Contact: Liz Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Available
Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
27