ABC Council PTA won the CA PTA Spotlight award for communications using the initiatives implemented using technology. View this and find out how we did it and let us know if you need help to duplicate this at your council!

1. Different people
Different Priority!

2. PTA

3. CA PTA Spotlight Award
Communications
http://www.abccouncilpta.org
Murali Vasudevan
VP Technology, ABC Council PTA
Vp-technology@abccouncilpta.org

4. ABC Council PTA Board
President Cheri Luo
Treasurer Carol Uchiyama
Secretary Shiva Bhatt
Financial Secretary Marilou Dulay
Auditor Irma Quiambao
Parliamentarian Cynthia Corrales
VP-Communications LaQuisha Anderson
VP-Programs Elsa Garcia-Chau
VP-Membership Gail Bosfield-Swint
VP-Hospitality kelly Vo
VP-Technology Murali Vasudevan
VP-HealthAndWelfare Pilar Aguayo
Reflections Chair Toby Reyes
GrantandAward Chair Mae Lovgren
MembershipCommittee Amber Perez, Rebecca Hernandez
Education Chair Adrian Grever

5. ABC School District
Parent Leadership Conference

10. PTA Involvement
• 2012 – started with Whitney High School PTSA
• VP-Membership
• VP-Communications
• 2015 – Cerritos High School PTSA
• VP-Communications
• 2014-2016 ABC Council PTA
• VP-Communications
• VP-Technology
• Dad, Husband with a full time IT job
• Passions – IT, Use technology to make a difference to
community

11. Outsider & Insider view!
• Did not involve in PTA for 12 years
• Why I did not join PTA for so long?
• What could have made me start earlier?
• What can I do to inspire other parents?
• Especially dads!
• Attended various meetings
• Listened, interacted with attendees
• Unit board meetings – Board members
• Association meetings - Association members
• Council board meetings - Council board members
• Unit president’s meetings – All unit presidents
• Talked to them outside meetings
• Met with Principals, community members

12. Make PTA logo visible!
• Wear PTA T-Shirts, Volunteer stickers
• Officers, Volunteers
• Parents, Teachers and Students
• PTA shop
• Give away for premium donors

15. Get a Website!
• Seek help from parents with IT background
• Passionate, committed
• Collect & Organize timely, helpful resources from CA PTA and
National PTA websites for easy consumption by
• Council board members
• Unit presidents and board members
• Unit members
• Public
• Samples
• Reflections fliers, Leader guide, forms
• Scholarship info (due dates, forms)
• Forms for Awards, Financial
• Unit events
• http://www.abccouncilpta.org

16. Host unit websites
• Sub domains for units
• http://cerritoshigh.abccouncilpta.org
• http://yourunit.councilsite
• Affordable, simple websites
• Online payment using Paypal buttons
• Train student volunteers to maintain the website
• Give them volunteer hours credit
• http://meet.whitneyhighptsa.org/

18. ABC Council PTA website

19. Teacher/class assignments
Post this on your website!

20. Share local FREE events!
• Post this on your website!
• Share via Monthly newsletter!
• Library, city recreation department
• Story times, Various competitions
• Spring break
• Summer activities
• Movies, Concerts

21. CAPTA.ORG Resources
• Inspiring 30 second videos you can play
• Great way to attract & retain members
• Have principal play at school events
• Examples at http://www.abccouncilpta.org
• Great resources - Documents and fliers
• Share via emails
• Print and distribute
• Back to school nights, Open house nights, Membership drive
• Association meetings, Membership drive
• Various events!

26. MEMBERSHIP MONDAY EBLASTS
• Each Monday from mid-July through mid-October
• Sent to all unit, council and district membership chairs,
communications officers and presidents.
• July 27 — Start your PTA year off right!
• August 3 — Building a community of engagement
• August 10 — Engaging teachers in PTA
• August 17 — Healthy families, healthy PTA’s
• August 24 — Messaging that works
• August 31 — Keeping families engaged and informed
• September 8 — Resources, marketing and Member Perks
• September 14 — Three things you can do to build membership this
week
• September 21 — Don’t forget dads and dudes
• September 28 — Showcasing the power of PTA

27. MEMBERSHIP THEME IDEAS
More ideas at CAPTA website

28. ABC Council PTA Booth

29. Flyers – Print & Share

30. Booths to attract kids & parents
•

31. Text members using Remind.com

32. Social Media
• Recruit parent/student volunteers to moderate
• Facebook & Twitter
• Promote Events, important information
• Success stories of units
• Share and learn from each other
• Add widgets to your website!

33. Share!

34. FREE Training from CA PTA

35. CA PTA Facebook

36. CA PTA Facebook

37. FREE Training for Leaders
https://www.facebook.com/events/238162466517544/

38. Electronic Marquee –
Game changer!

39. Competitions

40. School Smarts
• Parent Engagement Program
• In nearly 100 schools — and counting!
• SCHOOL DISTRICTS ARE IMPLEMENTING SCHOOL SMARTS
• The program is now available to all schools statewide.
• Foster parent engagement in schools
• Support parents as children’s first teachers
• Develop future parent leaders
• Encourage parents to advocate for a complete and quality
education that includes the arts.

41. PTA Family!

42. CUP Scope

43. Online portal for
Council units (CUP)
• Portal for Unit President, Treasurer & Secretary
• Units can upload tax returns, budgets, audit reports, meeting
minutes etc.
• Dashboard for Council Treasurer and Board
• Shows document upload status from units
• Send reminders

44. Membership comparison

45. Mobile Site - eCards

46. Partner with local business
• Show PTA membership card and save!
• Check with National & CA PTA

47. Employer contributions
• Volunteer Incentive contributions
• Matching contributions
• Membership fees and donations

48. Volunteers!
• Keep track of Hours
• Annual Historian Report
• Recognize them
• Report to CA PTA

49. Recruit Dads!

51. Online portal for
PTA Unit Members (PMP)
• Feature Summary
• Online registration
• Online renewal
• Online Payment
• Membership card (eCard) printing
• Tax receipts printing
• Accounting Features
• Email Campaign Manager
• Scholarship Manager
• Volunteer Manager
• User Manager

52. PMP Scope

53. WHY PMP?
• Easy to use online program
• Manage membership
• Stay connected with the members
• Easy to Manage funds
• Payment Manager, Reports
• Organize events
• Fund raisers, scholarships, email campaigns
• Get ready for Audits
• Stay Compliant
• Reporting
• Meet Organizational requirements

54. PMP Timeline
• Started 2013 January
• Worked with WHS PTSA Board
• Launched in 2013 August for WHS PTSA (V1.0)
• Enhancements during 2014 (V2.0)
• Scholarship Manager
• Volunteer Manager
• Membership rules, Council Payment Report
• No more supported
• Enhancements during 2015 (V3.0)
• Shared service model to support more PTAs
• Significant additional features
• New version released in Sept 2015
• Cerritos Elementary has been using it
• Set to launch for CHS PTSA
• Invested 1500+ hrs of Programming
• Design, Programming and Testing
• $75K conservative estimate

55. Checklist for Reflections Chair

56. Past winner entries!
• Post this on your website!