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LEAN PRINCIPLES FOR
NONPROFITS
BECAUSE YOUR ANNUAL PLAN IS A FRAUD
INTRO
•

Kayvon K
•
•

Facebook.com/kayvank7

•

Email: k@kahzoom.com

•

•

Twitter: @kayvonk

To book an appointment:
Go to :kahzoom.com/now
and click on the orange BOOKNOW button

Please also use #leanxvan
WHAT IS LEAN STARTUP?
CORE IDEAS
MINIMIZE WASTE
Lean startup philosophy seeks to eliminate
wasteful practices and increase value
producing practices during the product
development phase so that startups can have a
better chance of success without requiring
large amounts of outside funding, elaborate
business plans, or the perfect product.
CORE IDEAS
BUILD SOMETHING THEY ACTUALLY WANT
Customer feedback during product
development is integral to the lean startup
process, and ensures that the producer does
not invest time designing features or services
that consumers do not want.
CORE IDEAS

Lean startup philosophy counter-balance the
infinite capacity of human to self-delusion
CORE IDEAS
WHAT IS A STARTUP?
A human institution designed to deliver a new
product or service under conditions of extreme
uncertainty.
CORE IDEAS
If innovation is all about operating within conditions of
extreme uncertainty, and if we are first and foremost in
search of answers and only THEN building our
products, then we have to get a lot better at getting
answers quickly (and yes, social change work nearly
always operates under conditions of “extreme
uncertainty.”)
Innovation succeeds at specific point of equilibrium
changes – when things are about to change, not after
they've changed
CORE IDEAS
To do this, we have to get
better at what is called
“validated learning” –
getting clear data around
our core assumptions – by
iterating through a BUILD
– MEASURE – LEARN
cycle
WHY LEAN IS IMPORTANT?
WHAT IS THE POINT?
Unfair Advantage
An organization practicing lean principles has
an unfair advantage against a completely
equivalent organization that doesn’t.
ACHIEVING FAILURE
Majority of organization are very good at
Achieving Failure
Definition: successfully executing a bad plan
If we're building something nobody wants, what
does it matter if we accomplish it
ACHIEVING FAILURE
The method of accountability in traditional
management is about projecting into the future and
measuring success by how they do compared to the
forecast.
"Lean" comes from manufacturing. Manufacturing
doesn't do not waterfall anymore.
The customer is the most important part of the
production line. But we have to know who is the
customer?
WHAT IS THE MAIN GOAL
OF A START-UP?

•

It can also be applied to a project, new
feature, a product development process.
WHAT IS THE MAIN GOAL
OF A START-UP?

TO FIND OUT WHAT WORKS
WHAT IS THE MAIN GOAL
OF A START-UP?
THE LEAN STARUTUP
CYCLE
THE LEAN STARUTUP
CYCLE
The main determinant of whether / how quickly
we innovate is how quickly we can go through
the BUILD – MEASURE – LEARN cycle
THE LEAN STARUTUP
CYCLE

The faster we go, the more quickly we learn,
the more often we pivot, the less time we waste
THE LEAN STARUTUP
CYCLE

We optimize for learning and build
organizations that are made to adapt quickly
THE LEAN STARUTUP
CYCLE
Lean startup its about teaching startups to
speed up their learning.

(This makes sense, but it’s not how we (any of
us) act most of the time)
THE LEAN STARUTUP
CYCLE

Startup = Experiment
BUILDING A STARTUP

What does it take to go from an idea to
implementation?
BUILDING A STARTUP
Waterfall (Product) Development
BUILDING A STARTUP
It used to be:

A. We will write a (business) plan?
B. Then we would know everything there is to know
1. Operating plan

2. Financial Model
C.And we simply execute that plan
BUILDING A STARTUP

Reality:
No plan survives the first contact with clients
BUILDING A STARTUP
Reason: Startups are not a smaller version of
lagers companies
• Startups

search

• Companies

execute

Search for what? Execute what?
BUILDING A STARTUP

We still need a plan

Planning that comes before The (business)
Plan
BUILDING A STARTUP
So a "Search Plan" first

Then an "Operating Business Plan" to execute
BUILDING A STARTUP
Tool: The Business Model
Canvas
•To

organize your thinking

•To

get out of the building

•

To test the hypothesis

•

And update our canvas
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP

What problem are we
solving?

What are we building?
And for whom?
Who is the customer?
BUILDING A STARTUP
BUILDING A STARTUP

Who are they?
Why would they buy?
Persona?
Multiple Customer
Segments
BUILDING A STARTUP
BUILDING A STARTUP
How do we
distribute our
product?
How our products
from out company
gets to our
customers?
BUILDING A STARTUP
BUILDING A STARTUP

How do I get
customers?
How do I keep them?
How do I grow them?
BUILDING A STARTUP
BUILDING A STARTUP

What value is customer paying for?

What is the strategy to capture that value
BUILDING A STARTUP
BUILDING A STARTUP

What are the most important assets we need to
make business model work?
Finance, Physical, Intellectual, Human
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP
BUILDING A STARTUP

What are the COSTS to
operate the business model?
BUILDING A STARTUP
Tool: The Business Model
Canvas
•To

organize your thinking

•To

get out of the building

•

To test the hypothesis

•

And update our canvas
BUILDING A STARTUP
Tool: Lean Canvas
•To

organize your thinking

•To

get out of the building

•

To test the hypothesis

•

And update our canvas
THE LEAN STARUTUP
CYCLE
BUILDING A STARTUP
BUILDING A STARTUP

Do people have this problem?
BUILDING A STARTUP

Is there a match between problem and
solution?
BUILDING A STARTUP

Repeat * Until proven
BUILDING A STARTUP
BUILDING A STARTUP

Creating end-user and demand
BUILDING A STARTUP

The scalable organization to do it all
BUILDING A STARTUP
Tool: Validation Board
•To

get out of
the building

•To

iterate
BUILDING A STARTUP
BUILDING A STARTUP
Get out of the building:

1. Design experiments
2. Run tests
3. Get data
4. Repeat
BUILDING A STARTUP

It is about a search for a
business model that works
RESOURCES
•

Kayvon K
•
•

Facebook.com/kayvank7

•

Email: k@kahzoom.com

•

•

Twitter: @kayvonk

To book an appointment:
Go to :kahzoom.com/now
and click on the orange BOOKNOW button

Please also use #leanxvan

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