Digital Marketing Diagnostics pt. 2.pdf

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Hosted by TechSoup Connect BC on March 8, 2022. https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-paid-media-best-practices/ In this digital marketing checkup, Consultant Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing. If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.

Daten & Analysen

Digital Marketing Diagnostics
Part II: Paid Media Best Practices
March 8, 2022

A Digital Diagnostic | Matt Whalen Consulting
About me
● Digital marketer for 10 years
● Passionate about performance
● Pinball ‘enthusiast’
● Not a medical professional

A Digital Diagnostic | Matt Whalen Consulting
Before the doctor makes a diagnosis,
they perform clinical discovery:
Current
medications
Investigative
questions
Visual
examination

A Digital Diagnostic | Matt Whalen Consulting
How do your clients/donors
ﬁnd your website?

A Digital Diagnostic | Matt Whalen Consulting
Are you satisﬁed with how
many leads/donations your
website
generated last quarter?

A Digital Diagnostic | Matt Whalen Consulting
How does your website
contribute to your
goals?

A Digital Diagnostic | Matt Whalen Consulting
Where is
your marketing
budget being
spent today?
How much
would you
consider waste?
What percentage?
What is your
return on your
advertising
investment?

A Digital Diagnostic | Matt Whalen Consulting
Common issue #1
“We don’t know what
we’re spending.”

A Digital Diagnostic | Matt Whalen Consulting
Common issue #2
“Our campaigns were set up by
a summer student some time ago.
No one has touched them since.”

A Digital Diagnostic | Matt Whalen Consulting
Common issue #3
“We have a yearly marketing
budget that we need to spend. It
doesn’t need to perform.”

A Digital Diagnostic | Matt Whalen Consulting
4
Double down on
your success
3
Cut down
on waste
2
Track your
spending
1
Measure what
you can

A Digital Diagnostic | Matt Whalen Consulting
Takeaway
Google Ad Grants
● $10,000 USD/month for search ads
● Not a governmental entity
● Not a hospital or healthcare organization
● Not a school, academic institution, or
university
● Veriﬁed by TechSoup
● Registered charity or non-proﬁt
● https://www.google.com/nonproﬁts/

Thank you
mattwhalen.com
linkedin.com/in/mattnb/

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