7 Steps to Scaling Your Nonprofit or Business With Youtube Videos (Even if You Have Never Done Videos) In this workshop we are going to discuss 7 actionable steps that will allow to grow your organization on Youtube and show them in action! You will learn how to: • Find topics in demand • Create content that mesmerizes your audience • Make your videos easy to watch, listen and find Julia Vorontsova is the founder of Kakadu Media and an SEO expert with over seven years’ experience in the marketing industry. She currently teaches how to create effective marketing videos for business through Langara College’s Continuing Education Department. She has learned video SEO from top industry experts in California and was awarded the Local Video Marketer competition prize as the most improved local video marketer in 2015. Julia has worked on projects in both China and Canada for small to medium-sized businesses. She has an MA from UBC in cognitive science and Asian studies and has researched conceptual metaphors, focusing on their use in successful national and international advertising. She is fluent in four languages, including Mandarin and Ukrainian, and is passionate about advertising and environmental sustainability.Julia’s vision is to help business owners achieve their dreams by offering exceptional expertise and value in online video marketing. How to give this event twitter love: PRESENTER @kakadu_media GROUP #Net2van VENUE @HiVEVancouver FROM http://www.meetup.com/net2van/events/231018982/

1. 7 Steps to Scaling Your Nonprofit
or Business With Youtube Videos
(Even if You Have Never Done Videos)

2. How my client got his
video views from 2.271
to 32,771 in 5 months.

3. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:

4. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/service/digital product that you have
successfully sold before and you are looking for more
customers/donations/people

5. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/service/digital product that you have
successfully sold before and you are looking for more
customers
You have a good size following but not monetizing
your traffic, looking for ways that will not “hurt” your
audience but also help you build your revenue.

6. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/service/digital product that you have
successfully sold before and you are looking for more
customers.
You have a good size following but not monetizing
your traffic, looking for ways that will not “hurt” your
audience but also help you build your revenue.
You are well known locally for what you offer
and you want to bring your business to the
next level to be available internationally, and
you don't know where to start.

7. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/service/digital product that you have
successfully sold before and you are looking for more
customers.
You have a good size following but not monetizing
your traffic, looking for ways that will not “hurt” your
audience but also help you build your revenue.
You are well known locally for what you offer
and you want to bring your business to the
next level to be available internationally, and
you don't know where to start.
Get more ROI and exposure with your 10k/month
advertising grant from Google and Youtube

8. #1 Vancouver BC
Video
marketing/SEO
expert
Thank you for coming!
You are in the right place if:
You have a training/service/digital product that you have
successfully sold before and you are looking for more
customers.
You have a good size following but not monetizing
your traffic, looking for ways that will not “hurt” your
audience but also help you build your revenue.
You are well known locally for what you offer
and you want to bring your business to the
next level to be available internationally, and
you don't know where to start.
You are definitely in the right place as I
have some awesome training for you!
Get more ROI and exposure with your 10k/month
advertising grant from Google and Youtube

9. We’ll even rank a video on youtube
LIVE today

10. t

11. How my client got his
video views from 2.271
to 32,771 in 5 months.

12. #1 Vancouver BC
Video
marketing/SEO
expert
Shut down all distractions!
(Facebook, Twitter, cellphone, Snapchat,
email…)
We are going through tons of new content.
Many people don't realize that this is the
exact stuff I am doing to create videos that
sell, and get them on top of Youtube to
attract customers. You can go ahead and
apply it literally next day!
LET’S Get started!
Video SEO
Expert

13. #1 Vancouver BC
Video
marketing/SEO
expert
Julia Vorontsova
• I have started my career as a Mandarin
Chinese university instructor…
• Have one Master’s degree in Mandarin
Chinese language teaching from Ukraine,
• Second Master’s from the UBC on Cognitive
science and Mandarin Chinese and it’s
effect on advertising, as well as an
incomplete PhD…
Video SEO
Expert

14. #1 Vancouver BC
Video
marketing/SEO
expert
But it was not at
all easy…
This wasn’t always an easy path for me.I
worked as a social media manager
creating and publishing content for my
local clients’ social media channels. And
even though I worked real hard looking for
and scheduling the best content, my
clients did not always see the results or
value my work. In fact, I was struggling
Video SEO
Expert

15. #1 Vancouver BC
Video
marketing/SEO
expert
I started looking for some options that would
allow me to really help my clients and help me
to build a successful business to be able to
I started hearing more about video marketing
and found the world’s top 2 specialists in
Youtube marketing and video SEO to work
with them.

16. #1 Vancouver BC
Video
marketing/SEO
expert
Two of the world’s 10 best video marketers
MeBrandon Lucero
James
Wedmore

17. #1 Vancouver BC
Video
marketing/SEO
expert
Video SEO
Expert

18. #1 Vancouver BC
Video
marketing/SEO
expert
As you can see the red and purple parts of the chart,
close to 65 percent of the total views came from
Youtube search…
Video SEO
Expert

19. #1 Vancouver BC
Video
marketing/SEO
expert
Soon I got invited to teach Video Marketing at
Langara College
And got to work on some
big brand videos
Video SEO
Expert

20. #1 Vancouver BC
Video
marketing/SEO
expert
Featured in Vancouver’s most
read business paper
Invited to become write an article
for BC’s Official Small Business
Association
Teaching workshops and
courses on video marketing at
Langara, one of the most
respected colleges in Vancouver,
BC

21. Before
After

22. #1 Vancouver BC
Video
marketing/SEO
expert
DOUBLED THEIR
REVENUE
IN 5 MONTHS
Video SEO
Expert

23. #1 Vancouver BC
Video
marketing/SEO
expert
Are You Ready?
Video SEO
Expert

24. Landing pages with
video lead to 800% more
conversion
(FunnelScience).
Your Branded Website
BENEFITS OF VIDEO FOR YOUR BRAND
In fact, 88% of visitors
stay longer on a site with
prominent video
displayed (MistMedia).
People stay on average of
120 sec. more on a retail
site, 64% more likely to buy
after viewing a product
video (comScore).

25. • 500 years’ worth of
YouTube video are
watched on Facebook
every day. (ReelSEO
YouTube Statistics)
• Google is #1 search engine, Youtube is #2…
• YouTube accounts for 28% of all Google searches.
Video SEO
Expert

26. Videos in email = 96%
click-through rate (Implix
Email Marketing Trends
Survey, Get Response).
The effect video has on
press releases is even
m o r e i m p r e s s i v e :
multimedia press releases
with video are viewed 970%
more than text-only (PR
Newswire).
YOU
Received
an EMAIL…
Video SEO
Expert

27. Yet, despite all the supporting
data showing the best ROI with
video brands have been slow to
take action.
The US video marketing spend
expected to have doubled in the
last 3 years(Forrester Research)
That’s still pennies compared to
the hundreds of billions of dollars
that effective video marketing
could generate in the long term.
Video SEO
Expert

28. It’s about
taking action…
even just one action
(baby steps!)
Perfection
is your enemy!
Develop “Great Taste” first.
Get Out
of Your Own
Way!
A Couple Things to
Keep in Mind...

30. EXCUSES
2 hrs
per
week
Video SEO
Expert

31. VIDEO=ROI
200% ROI in a week

32. step 1: Know your Customer
Your Customers Know better.
• past and present customers, get on a call.
• go on Facebook group/page, do a survey)
• Create a list of 8-10 topics.
Time: 20 min to 1.5 hours.
Value: Priceless
Video SEO
Expert

33. Video SEO
Expert
Research competition blogs
Articles
Reviews
What objections do people have?
What features are customers happy about?
What advantages/benefits does your company have?
STEP 2:

34. Live demo:
1)Call/Email/meet in person
2)google search and suggestions;
3)amazon.yelp. etc.
4)Facebook groups.

35. step 3: Do the research
See how people are searching for
the topics
(if they are)
• Google keyword tool
• Youtube suggestions
• Google suggestions
(live demo,
breakfast pizza)
time: 15-30 minutes
Video SEO
Expert

36. WHAT TO DO WITH ALL
THIS INFORMATION?
★ Each Topic BECOMES a
Video.
★ Each Question gets
answered in a Video.
★ Each Search Term/topic is
now a Video.

37. (Live demo)
google keyword tool, youtube
search).
Video SEO
Expert

38. 1) come up with a topic (use the paper
clues) and do research
(how many search results and how do
you name your video?

39. 4

40. Step 5:
Successful video.
1) What is it (valuable) you are going
to tell and why would they care?
Video SEO
Expert

41. Successful video:
1) What is it (valuable) you are going
to tell and why would they care
2) Explain the problem it solves,
provide solutions in clear steps.
Video SEO
Expert

42. Successful video:
1) What is it (valuable) you are going to tell
and why would they care.
2) Explain the problem it solves, provide
solutions in clear steps.
3) Recap what you’ve taught and why this is
valuable.
Video SEO
Expert

43. Successful video:
1) What is it (valuable) you are going to tell
and why would they care.
2) Explain the problem it solves, provide
solutions in clear steps.
3) Recap what you’ve taught and why this is
valuable.
4) Offer more value with call to action.
Video SEO
Expert

44. Successful video:
1) What is it (valuable) you are going to tell
and why would they care.5-7 sec
2) Explain the problem it solves, provide
solutions in clear steps.2-7.
3) Recap what you’ve taught and why this is
valuable.5-15 sec.
4) Offer more value with call to action. 5-7sec
1-2 hours to plan 4 videos.
Video SEO
Expert

45. Let’s have a look:
Video SEO
Expert

46. • Capture attention: what is it you are looking for.
• State the problem
• Explain how you solve the problem
• Recap: the main value in the
eyes of customers.
• Call to action to offer more
benefit.(related download,
tips, etc.)
Video SEO
Expert

47. Do and don’t:
STEP 6: Make sure to go over these

48. Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)

49. Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)
Ask to share, subscribe,
click on the link (give
them reason why)

50. Do and don’t:
Give examples of what
you are talking about
(text and visuals are crucial)
Ask to share, subscribe,
click on the link (give
them reason why)
Address previous comments
and questions from your
viewers. It creates “live”
interaction and stronger trust
in what you do. That you
actually care.

51. Do and don’t:
Start with your name.

52. Do and don’t:
Start with your name.
No-one cares. Yet.

53. Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t assume everybody
knows why it’s important.

54. Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t assume everybody
knows why it’s important.
Give no call to action, or a very
vague/general one:
“free consultation”, e-book,
pdf on a general topic.

55. Do and don’t:
Start with your name.
No-one cares. Yet.
Start talking about the topic
without giving a reason to.
Don’t assume everybody
knows why it’s important.
Give no call to action, or a very
vague/general one:
“free consultation”, e-book,
pdf on a general topic.
Give examples of what
you are talking about
(text and visuals are crucial)
Ask to share, subscribe,
click on the link (give
them reason why)
Address previous comments
and questions from your
viewers. It creates “live”
interaction and stronger trust
in what you do. That you
actually care.

56. Your topic
1. State the problem
2. Why it’s a problem and who it’s a problem for.
3. How you solve it in brief clear steps
4. Summary of what you just solved and how
5. CTA that partially solves the problem/gives more
value relevant to the topic.

57. Review and “polish” the video plan
(no necessarily the script),
Time it
time: (one hour)
Filming time
3 hours for 4-6 videos
(1-1.5 months of content!)

58. and
subscribers
into
customers
#7
Converting
your viewers
into
subscribers
in a way that they THANK YOU for that.

59. LETS HAVE A LOOK AT THESE CALLS TO ACTION:

60. It’s all about CTA!
Keep it relevant, think what would they
want to know if they watch this video?
Let’s review:
Video SEO
Expert

61. It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creative. Focus on what actually helps. (or ask!)
Let’s review:
Video SEO
Expert

62. It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creative. Focus on what actually helps. (or ask!)
Don’t sell in the video, offer incentive to get on your list, introduce
your offer later.
Let’s review:
Video SEO
Expert

63. It’s all about CTA!
Keep it relevant, think what would they want to know if they watch
this video?
Useful wins over creative. Focus on what actually helps. (or ask!)
Don’t sell in the video, offer incentive to get on your list, introduce
your offer later.
Let’s review:
Preparing the video offer/next step call-to action:
time: 5-30 minutes (outsource it!)
Video SEO
Expert

64. Total time to create 1 month worth of videos
(4 videos. 1 per week):
1. Video topics and keyword research: 1 hour
2. Content planning: 2 hours.
3. Review and timing: 1 hour.
5. Plan your Call to action and the step-up offer
(link or download): 30 min.
Let’s review:
4. Filming on set: 3 hours.
TOTAL:
7.3 hours
4 weeks
of content
= 1.82 hours

65. Position Yourself:
What are your core values?
What are you all about?
Who is this for?
Branded video is more
attractive and remembered for viewer
It should be a thread throughout all you
do…
Video SEO
Expert

66. BIG BENEFITS
Upfront Work...see results for YEARS!
Video SEO
Expert

67. BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and
50 times easier than a website (Facebook Video does not!).
Video SEO
Expert

68. BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier than a website (Facebook Video does not!).
• Video transforms YOU into Authority and builds a powerful
relationship with your audience.
Video SEO
Expert

69. BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier than a website (Facebook Video does not!).
• Video transforms YOU into Authority and builds a powerful
relationship with your audience.
• Your competitors are probably too lazy to use YouTube (or
don’t use it properly) which allows you to stand out from the
competition.
Video SEO
Expert

70. BIG BENEFITS
Upfront Work...see results for YEARS!
• YouTube (owned by Google) gets ranked in Google...and 50
times easier than a website (Facebook Video does not!).
• Video transforms YOU into Authority and builds a powerful
relationship with your audience.
• Your competitors are probably too lazy to use YouTube (or
don’t use it properly) which allows you to stand out from the
competition.
• Make a difference, Move, & Inspire People!
Video SEO
Expert

71. Video SEO
Expert
What is this really about?
Freedom to be yourself and inspiring others.

72. Video SEO
Expert
What is this really about?
Limitless possibilities and accessibility

73. Video SEO
Expert
What is this really about?
Well-being and changing the world to be a better place…

75. For brands
Video SEO
Expert
how a psychology blogger
got his
video views from 2.271
to 32,771 in 5 months.

76. Abby Farrage, the owner of Semiramis: “We just used the video in
an event we sponsored. And the following week we had 1200
visitors. We have never seen anything like this”…

77. if there is ONE thing to take away
Video SEO
Expert

78. Take action!

79. Take action!
And don't skip the research step…

80. What I’ve discovered...
10% Will not do a single thing with this information.
Video SEO
Expert

81. What I’ve discovered...
10% Will not do a single thing with this information.
30% Can take some of this content, run with it, and implement it
yourself.
Video SEO
Expert

82. What I’ve discovered...
10% Will not do a single thing with this information.
30% Can take some of this content, run with it, and implement it
yourself.
60% need more assistance. Many of you just don’t have time or
patience to try and do it yourselves…
Video SEO
Expert

83. Talk to me!
604-379-7646
showoff@kakadu-media.ca
Julia Vorontsova