Best practices for mobile donations.

1. Group Activity:
Let’s make some mobile
donations!

2. Question
• How many of us have
recently paid for
something online
using our
smartphone?
• How many of us would
consider doing it if it
was easy?

3. Why it matters…
• The majority (60%+) of
adults own a smartphone
• 30% of traffic to
nonprofit websites now
from mobile devices
• 15% of donations are
coming from mobile
browsers
– This number is growing! Source: Artez Interactive, “Mobile Matters”
40% of Japanese monkeys also use smartphones.

4. Source: NPEngage.com, Alissa Ruehl, 2013
Problem

5. Group Challenge
• Grab your phones,
phablets or tablets!
• Grab a partner (or
partners)
• Go to their org’s form
• Try to make an online
donation!

6. Let’s share!
• What worked well?
• What didn’t work so
well?
• Success stories
• Take-aways
• Considerations

7. • Consider investing in
responsive design
– For the donation form
landing page at LEAST
• TEST the donation
process from a mobile
device
• Less is more =
simplify fields
Solutions?

8. Thank you!