2. Overview
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Examples for the globalization of big brands
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Google and McDonalds
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Main question:
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Why they are so effective?
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Comparison of both
3. Google
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Market value: 55-171 billion US$
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Employees worldwide: 24.400
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Turnover (profit) 2010: 29.5 billion US$ (8.5 billion US$)
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Share of the market of the Internet search: 80%
4. History Of Google
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1996: Sergei Brin and Larry Page developed Backrub
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Google was founded on 27th September 1998
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December 1998:
Google was in a website ranking in the Top 100
5. Why is Google effective?
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Simple construction
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Fast and easy
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Big database
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Many possibilities
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everything is free
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Cooperation with AOL and Yahoo!
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Bought companies
8. Definition “glocalization“
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A combination of the words "globalization" and
"localization" used to describe a product or service
that is developed and distributed globally but is also
fashioned to accommodate the user or consumer in a
local market
9. The beginnings of McDonalds
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the first restaurant was opened on the 15th May 1940 by the
brothers Richard and Maurice McDonald
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1961 the business partner Roy Kroc bought the same rights of
the brand McDonalds for 2.7 million dollars
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his brilliant ideas made the brand to the world group which they
are today
10. Why is McDonalds successful?
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Engineering feats
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Fast, inexpensive, mass produced meal, selling a high volume
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The special partnerships with the franchisees
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Good business parters like, for example, Coca Cola
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The closed system
