What is Cloquo? Cloquo is a tool and a social network that lets you grab events you find on the Internet that you don’t want to miss out on and turns them into alarms sent directly to your smartphone (iPhone only for now). Later, you can share them and comment on them as well as follow people with similar tastes, and much more. 1. Grab events from the web 2. Turn them into alarms 3. Your iPhone will let you know when it’s time 4. Share alarms with friends If you use Pocket or Evernote to save events you spot on internet from your computer, now you will save the webpage and also will get an alarm to get reminded about the event when time comes!

1. UnforgettableUnforgettable
“Unforgettable moments in life
that nobody should miss out on”
“Unforgettable moments in life
that nobody should miss out on”
Rafa Albaladejo
Founder, CEO
May 2013
rafa@cloquo.com
+44 (0) 7414401300

2. Cloquo is a tool and a social network that lets you grab events
you find on the Internet that you don’t want to miss out on and
turns them into alarms sent directly to your smartphone (iPhone
only for now). Later, you can share them and comment on them
as well as follow people with similar tastes, and much more.
Cloquo is a tool and a social network that lets you grab events
you find on the Internet that you don’t want to miss out on and
turns them into alarms sent directly to your smartphone (iPhone
only for now). Later, you can share them and comment on them
as well as follow people with similar tastes, and much more.
What is Cloquo?What is Cloquo?
“Cloquo is like Pinterest but
focused on events instead of pictures”
“Cloquo is like Pinterest but
focused on events instead of pictures”
Adrian Almela, Beta Tester
Grab events
from the web
Grab events
from the web
Turn them
into alarms
Turn them
into alarms
Your iPhone will let you
know when it’s time
Your iPhone will let you
know when it’s time
Share alarms
with people
Share alarms
with people
1.1. 2.2.
3.3. 4.4.
http://youtu.be/kNaDGVKKhM4

3. Problems
Websites full of
dates for things to
do… I’m going to
forget them all!
How do we easily
remember dates
for events?
Event websites aren’t
social… and there’s
nothing more social
than an event!

4. Existing solutions don’t solve anything
Cons:
- You have to check your
e-mail to see the alert.
- You can’t choose when
they remind you.
E-mail alerts
Cons:
- Tedious. Not fast.
- Require various open
windows.
- Don’t save images or
links to the site.
G Calendar, iCal
Cons:
- They don’t remind you, they
only let you save the site
where you found the event.
Evernote & others

5. The solution is in your pocket
Pros:
- Automatic grab assistant.
- You don’t even have to
leave the webpage.
- You choose when the
alarm will go off.
Pros:
- Onscreen alerts with
sound and text.
- Automatic synchronization.
Doesn’t require an internet
connection to go off.
Pros:
- If you don’t remember a
specific detail, you can
easily visit the website
where you saw the event.
Grab an event
from any website
Your smartphone
will let you know
Link to the website
where you found
the event

6. Cloquo is social, very social
Share alarms with friends.
If you find out about an event and think that some friends of yours might also be
interested, don’t bother telling them. Share an alarm with them and they can activate
it directly from their email.
Follow people who are into the same things as you.
Many times, what we’re interested in, our friends aren’t. That’s why Cloquo isn’t about
just following friends, it’s about following people who are into the things you are. You
can also activate the alarms set by people you’re following!
Make lists for others to follow and participate in.
If you’re interested in a specific genre of events, the best thing to do is create an alarm
list for it. It can be private but, if you make it public then other people can also follow
the list, and if it’s open, followers can participate and everyone who’s into the kinds of
things can find out about new events.

7. Cloquo is free! Where’s the business?
Phase 1
Create the community
Phase 2
Distribution of alarms packages: in-app purchases + CPA
Download the app free Download the extension free
1€ / user
(Direct Revenue: Cloquo)
0’6€ / user
(Sponsored: businesses)
In-app purchases CPA

8. Free? Monetizing In-App Purchases
76%
$7 Billion
AppStoreRevenue
in-
app
purchases
UK
1€
2€
3€
USA Japan
Average
Purchases
per user
Spain
Sources: Forbes / Distimo 2013 March Report
Downloading the app to manage your alarms
and the browser extension to grab them is
free; the user pays for packages of alarms
that are created by Cloquo.
The benefit lies in the comfort and ease of
immediately getting, for only a few cents, all
the alarms for events in the genres that
you’re interested in.
The scope of the genres for alarms is
broad, which means that one user might
be interested in different categories and
download different packages.
Based on this model, it’s important to have
a good content management policy to offer
interesting packages at all times for the
user-client.

9. This is how the sector is currently
$2,1 TRILLION
ANNUAL REVENUES
Worldwide Entertainment Industry in 2016
Investmentin
mobileadvertising
per
year
Averageexpensesper
personinentertainment
2008 2009 2010 2011 2012
€ 2,5 Billion
2012 2016
Growth of
Social Apps
Most popular apps for events and following events
(Apple App Store)
(iOS + Android)
Users: 3 million
Started: 2010, focused on TV programs
Milestones: in Nov 2012 Viggle.com
offered to buy them for $24 million in
cash and $48.3 million in Viggle stock.
Users: 1,5 million per month
Started: 2007, focused on live concerts
Milestones: in April 2011 it was named
one of the 100 most important startups in
Europe by the Telegraph.
Sources: PWC Global Entertainment and Media Outlook: 2012-2016 / Distimo 2012 Full Year Report / IAB Estudio sobre inversión publicitaria en medios digitales 2012

10. Investments: completed and planned
-Development of the complete web platform
-Android Development
-Continued NLP development
-iOS improvements
Investment GoalsInvestment Goals
Marketing GrowthMarketing Growth
Platform development and improvementPlatform development and improvement
User acquisitionUser acquisition
Database expansion & content managementDatabase expansion & content management
AmountAmount
we’re looking forwe’re looking for
:Personal invest-
ment until now
Personal invest-
ment until now
(since founding in 2012)
:
Development
+ Improvement
Development
+ Improvement Marketing +
Acquisition
Marketing +
Acquisition
DatabaseDatabase
41%41%
37%37%
22%22%
Company Value :Company Value : 400.000€400.000€ Equity Participation :Equity Participation : 17’5%17’5%

11. Our marketing plans
Hiring of Social Media Marketing and PR agencyHiring of Social Media Marketing and PR agency
User acquisition based on CPIUser acquisition based on CPI
Banner advertisingBanner advertising
Creation and publication of content for a company blog and Social MediaCreation and publication of content for a company blog and Social Media
Collaboration agreements with bloggersCollaboration agreements with bloggers
Writing and diffusion of Press notesWriting and diffusion of Press notes
Sponsorship of post on well-known blogsSponsorship of post on well-known blogs
Platform usage reports for related portalsPlatform usage reports for related portals
Guerilla marketing activitiesGuerilla marketing activities
Creation of a network of partners “Cloquo Evangelists”Creation of a network of partners “Cloquo Evangelists”
Expansion to other platforms (Android)Expansion to other platforms (Android)
Creation of SEO strategyCreation of SEO strategy

12. Who’s behind it all
Rafa Albaladejo
Founder, CEO
David Moreno
Inception Capital
Partner, CTO
Partners, Advisors
Lead Designer
UX-UI
iOS dev.
Partners:
Collaborators:
Web/Extension dev.
NLP
Backend
Former Online Art Director
& Social Media Strategist
Former Google KDE dev.
Previously founders of:
Globaliza.com, Mitula.com
Trazada Internet Marketing.
David MorenoDavid MorenoRafa AlbaladejoRafa Albaladejo
Inception CapitalInception Capital
57%57%
10%10%
33%33%

13. Cloquo through time
July
2012
November
2012
March
2013
February
2013
December
2012
April
2013
May
2013
June
2013
InvestmentInvestment
PartnersPartners
TeamTeam
GoalsGoals
ObservationsObservations
Rafa Albaladejo +
Inception Capital
Rafa Albaladejo +
David Moreno +
Inception Capital
2 6 54 4 + 3
Firefox +
Safari OKProject
selected!
100 out of 886!!
Moving our
office to
LondonBeta Launch:
iPhone +
Chrome
75% NLP
success
Technological studies,
UI-UX design, creating a
team, NLP development
and first versions of the
extension for Chrome.
App developed for iPhone
MVP, NLP working, social
platform with e-mails to follow
people and directly activate
alarms without the app.
Everything is up
and running. Data-
bases are expanded
with events in Lon-
don from Planvine
Google Campus selects the project
to be developed there and we
perform a demo in Zinc Shower…
12K € 19K €
We launch
in the UK

14. Spain:
C/ Cuevas del Valle, 28
28023, Madrid
UK:
Cloquo @TechHub
4-5 Bonhill Street
EC2A 4BX, London