Yellow is a Bangladeshi fashion brand owned by Beximco that is committed to creating sustainable fashion and supporting women. It offers a wide range of clothing, accessories, home goods, and other products for men, women, and children. The brand aims to offer quality products with on-trend designs in a variety of styles to complement modern lifestyles. It prides itself on reliable customer service and integrity.

2. University of Liberal Arts Bangladesh
A new vision in higher education
Academic Year 2015

3. Assignment In Brand Management
On
YELLOW Beximco

4. PREPARED FOR
Nafees Imtiaj Ahmed
Brand Management (MKT 511)
ULAB School of Business
PREPARED BY
Asif Mahmud Onik ID : 141051002
Ummay Sanjida ID: 133051013
20 December 2015

7. Message of A S F Rahman

8. YELLOW
Yellow is a Bangladesh based fashion brand
and clothing retailer owned by Beximco. This
brand passionate about creating a sustainable
textile brand and model which supports
country branding and women through
dignified work in countries where sex-
trafficking and violence against women is
prevalent.

9. TODAY YELLOW
Beximco cloth brand Yellow is committed to building
long lasting partnerships with its customers by offering
quality, service, up-to-date market information and
superior garments. YELLOW see ourselves now and in
the future as a company with a strong customer franchise;
know for reliability, trust and integrity in all relationships.

10. Wellcome

11. Fashion is what
you buy.
Style is what
you do with it.

12. Collection:
Yellow Fashion Brand there various kinds of clothes as like as mens wear, womens wear,
kids wear are sold here. Between mens wear are formal shirts, semi-formal shirts, pants,
trousers, Tshirts and many others. Sharees, Three pieces, Ladies Tshirts, Ladies jeans and
many others available here as womens wear. Many kinds of ornaments also sold here.
Designsmakedifference

13. Reflect your personality and
style through Yellow.
You want him to be cool,
smart and trendy,which are an
annex of the parents'
personality.
Yellow Stands For Style With A Witty Twist
The Yellow Man
The Yellow Woman
The Yellow home accessories
Jewellers & Paintings

14. YELLOW MEN
 Casual Shirts
 Templeton Shirts
 Formal Shirts
 Polos
 Tees
 Punjabi
 Jackets And Blazers
 Sweaters
 Hoodies
 Denim
 Casual Pants

15. YELLOW WOMEN
 Ethnic Tops
 Fashion Tops And Shirts
 Tees
 Denim And Trousers
 Jackets & Blazers
 Sweaters
 Lawn
 Saree

16. Fashion World
Looking Good Isn’t Important !
Its Everything

17. • Bed
• Living
• Kitchen
• Rugs
• Fabrics
The Yellow home accessories

18. Jewelry Products

19. Our Store YELLOW
Yellow compliments your lifestyle by offering products for every occasion. You juggle between
your home, work and social circle, and your wardrobe compliments your modern lifestyle.

20. Key pieces: YELLOW product line includes a wide range of fashion clothing, fragrance, and accessories for men,
women and children; textiles for home decoration; avant-garde ceramic items; paintings; books; and many more.

21. Modern & comfort:
International quality designs and fabrics.
We are inspired by our customers- souls
full of unconventional fashion senses.

22. YellowJakarta fashionweek