Presentazione che ha vinto il secondo premio durante l\'IP week(Intensive Program) alla Pirkanmaan University of Aplied Sciences,durante il mio Erasmus in Finlandia.

1. György Bucsku Hungary Elena Ferrero Gola Italy Viktor Kun Hungary Paul Bröse Germany Erik Tomcsyk Hungary „ In vino veritas…”

2. Contents Improvement of wine export SWOT analysis General information Introduction Internet Marketing

3. Why we chose this topic? T he Hungarian wine s are special, best quality products with tradition! Why? Because w e love wine…  Our main goal is to improve the Hungarian wine export.

7. Grape growing in Hungary

8. Wine EXPORT abroad EU Wine growing Hungary

9. The best wine s in Hungary Tokaji Aszú Badacsony Kéknyelű Egri Bikavér Somlói Juhfark Györgyhegyi Szürkebarát

10. SWOT analysis

13. Who are the target customers? Younger generation (18-30y.) Business women Business men Age >18y.

15. Communication Tools Internet Marketing Taste TV & Radio Street ’ s AD Newspaper Magazine Direct Marketing Wine Fair-trade

16. Example for outdoor advertising

22. Image of Hungarian county is represented by WINE IMAGE

23. Is the product of Hungarian national economy When you think about Hungary You must think about Hungarian WINE

24. Wine for every occasion Hungarian wine Hungary is closed into the bottle

25. Supported topics Wine is the most generous drink Wine and gastronomy Health and lifestyle Wine and age

27. If the communication tools are good Then costumers buy this product Believe this brand Profit! :-)

28. Government „ Wine of Hungary” Wine-makers Wine-makers TV, Radio, Street Ad’s, Direct Marketing, Internet Marketing etc. Marketing Campaigns in abroad Webpage about the all Hungarian wines To have success abroad the government must support the wine companies through a webpage , because most of them have a very small budget for marketing. In the webpage you can find all information about Hungarian wines accord Internet presence - Webpage Common : budget & Marketing strategy & brand

29. Our conception about the webpage

30. Central contact point Current situation Consumers Wine distributors Logistic companies Government Wine producers

31. Internet Marketing Developing an official internet presence for Hungarian wine brands: Goals : - build a central contact point for foreign companies and customers - improve customer loyalty - building new business partnerships - improve image of Hungarian wine - build the biggest database of all Hungarian wine brands ->connection with tourism services

32. – Membership (free) – Rewards “passports” – Discounts at Hungarian accommodations & restaurants – WebShop – Special gifts (test bottles) – Souvenirs – Membership in an exclusive wine club – Invitations to special guests at events – Increased wine sales – Educate visitors & foster brand loyalty – Attract new market segments – Higher profits from winery sales – Improved links with the wine trade – New partnerships – Test new products B2B B2C Benefits of Internet Marketing

33. Internet presence for customers

34. Log In Member Companies WebShop Wine forum Wine testing Order your wine test bottle Wine description Testing events Cooking Receipts The homepage shows you the well-fitting wine for your meal !!! Or best cooking receipts for you wine!!! WebShop Hungarian wine Limited editions & gifts Souvenirs Events & Hotel booking Toolbar General information Wine information Wine news & events Special offers Contact & links Database Hungarian wine Companies & distributors Payment & logistic Special features

35. You don’t forget it:

36. Thank you very much for listening!