Tiffany Sauder Winning Inbound Brand
•Als PPTX, PDF herunterladen•
0 gefällt mir•1,560 views
The document provides tips for building an inbound brand that wins every time. It discusses how Beats by Dre became a cultural icon and luxury brand despite starting as a commodity. It emphasizes that a brand cannot achieve more than the vision of its leader and must find its "one thing." The document encourages brands to know what they are great at and how it helps others, embrace being a media company rather than focusing on themselves, and live with feeling and authenticity. It questions whether brands influence inbound marketers and stresses the importance of having a distinct personality rather than trying to appeal to everyone.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (19)
Ähnlich wie Tiffany Sauder Winning Inbound Brand
Ähnlich wie Tiffany Sauder Winning Inbound Brand (20)
Mehr von Element Three
Mehr von Element Three (15)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Tiffany Sauder Winning Inbound Brand
- 1. HOW TO BULD AN INBOU ND BRANDTHAT WINS EVERY TIME Tiffany Sauder President, Element Three @tiffanysauder
- 2. POP QUIZ
- 3. WHAT COMPANY IS THIS? 1. Commodity turned cultural icon and luxury brand 2. In 5 years, brand of choice with 60% market share 3. Promises ‘premium sound entertainment’ 4. LeBron James has an ownership stake 5. Recently purchase by Apple for $3B
- 5. HOW DID THIS HAPPEN? 1. Every one already has a pair 2. You can get them for free 3. Mediocre sound quality is acceptable 4. Isn’t the design kind of hair smashing? 5. You want to charge what?
- 7. OUR BODIES PROCESS INFORMATION 70,000x FASTER THAN OUR RATIONAL MINDS
- 8. A BRAND CANNOT ACHIEVE MORE THAN THE VISION OF IT’S LEADER
- 10. BRAND’S MUST FIND THEIR ‘ONE THING’
- 12. The Brand is the Product. -Lee Clow
- 13. BUILDING A BRAND IS EQUAL PARTS GUTS AND RESTRAINT
- 15. SHARE YOUR BRAND WITH THE WORLD
- 16. HOW, EXACTLY? 1. Know what you are great at, and how it helps others 2. Embrace that you are a media company 3. You are the content, but it’s not about you 4. Feeling is the greatest essence of authenticity
- 17. NOW, LIVE IT
- 18. A B E S T C O usiness First wesome Comes Standard tay Curious motional Intelligence reative Swagger ransparent wn Selflessly
- 20. WHERE TO BEGIN?
- 24. How does Brand influence the decisions we make as Inbound Marketers?
- 25. (Most brands) want to be all things to all people. They want their brand to be a male brand and a female brand. An upper-crust brand and a plebeian brand. And in their greed they almost always end up with a brand which has no personality of any kind—a wishy washy neuter brand. -David Ogilvy The Unpublished David Ogilvy
- 27. DO YOU KNOW YOUR ONE THING? @TiffanySauder
Hinweis der Redaktion
- I would like the “Brand Nerd” and the arrow to build when I click. You can redo if you hate how I’ve treated it.
- I would like for each one of these bullet points to come in individually when I click. I am going to be introducing each bullet individually – so each fly-in should require a click.
- Do not need a build on this slide
- Everyone already has headphones People are comfortable with mediocre sound quality Free ones come with phones I thought ear buds were the jam, you think people will wear those big things? You want to charge what?
- Everyone already has headphones People are comfortable with mediocre sound quality Free ones come with phones I thought ear buds were the jam, you think people will wear those big things? You want to charge what?
- Everyone already has headphones People are comfortable with mediocre sound quality Free ones come with phones I thought ear buds were the jam, you think people will wear those big things? You want to charge what?
- Do not need a build on this slide
- Everyone already has headphones People are comfortable with mediocre sound quality Free ones come with phones I thought ear buds were the jam, you think people will wear those big things? You want to charge what?
- Everyone already has headphones People are comfortable with mediocre sound quality Free ones come with phones I thought ear buds were the jam, you think people will wear those big things? You want to charge what?
- It’s a greed thing and it’s a fear thing Everyone and anyone cannot be your audience You don’t have enough money to make it so and it’s not how authentic things take hold Facebook was open only for college students – and the public demanded it become bigger – it wasn’t Zuckerbuergs orignial idea! the better product won - MySpace