This document provides an overview of social media and how to use it for business purposes. It introduces Twitter, Facebook, and LinkedIn, describing what each platform is used for and how to set up a presence on each. It emphasizes the importance of engaging with audiences by listening, answering questions, and contributing value. It also provides tips for using the right social media tools, consistently representing your brand, and measuring whether your social media efforts are effective.
9. Why is Social Media
important?
Widespread internet
connectivity
10. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
11. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
12. Why is Social Media
important?
Widespread internet
connectivity
Amount of advertising
on the internet
The need to stand out
from the the crowd
Social Media provides
the tools to do this
16. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
17. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
18. Twitter
Twitter is a micro-blogging service
Post messages to the ‘twitterverse’
Follow people to build your network
Be active to get your message out to your followers
Twitter originally launched in 2006, and has been
growing ever since.
21. What does this mean to
you?
Search out your
audience at the
beginning
22. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
23. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
24. What does this mean to
you?
Search out your
audience at the
beginning
Actively engage your
audience (followers)
Be sure to contribute
to the community
Put out a consistent
message
28. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
29. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
30. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
31. Facebook
Started by Mark Zuckerberg, 2003
Originally limited to Harvard
Ivy League schools, then all college students
Now more than 300 million active users
50% log on to Facebook in any given day
The fastest growing demographic is those 35 years
old and older
50. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
51. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
52. LinkedIn
The other member of the “Big 3”
Focus on professional relationships
Began in 2003, growing to an audience today of 30+
million members
Subscription model - lessens site advertising
The free account level still offers many useful tools
56. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
57. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
58. Social Media tips
Connect all of your
social networks
Use the right tool for
the right job
Give time and effort to
social media
Be real and represent
your brand/business
63. Is it working
Bit.ly - url shortener
Fan Page built-in
statistics
Youtube views
Is there a conversation
and are you a part of
it?
64. Mark Tovey - Developer at Iona Group
@eM_tEe
Erik Peterson - Developer at Iona Group
www.electricpineapple.net
@elctrcpineapple
http://delicious.com/tag/edcleap
Hinweis der Redaktion
Setup account
Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
comcast cares, jet blue
starbucks, southwest air
Setup account - Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
Tourism contest - greatest job
Emotion - Fun/happy - sheep,blendtec; Better self image - Dove; FB causes --> help others - fun facts
Helping others - KFC/Oprah coupon share around, sharing white papers on topical info --> Into participate
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
H&R Block tax advice on FB, Dell Social Small Biz
Open course ware - educational arena
Become a go-to expert in your field or related field --> linked in
Setup account
Profile/info input w/ picture
Using status
Into How do others see your page? - into sharing their own image
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Connect - Website as hub for social networks --> skittles?
Right tool : LinkedIn-B2B, Twitter - public, Facebook - social networks
Effort - someone needs to be at the helm - needs to be viewed as participatory - not absent
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
Choose metrics before starting
Bit.ly - tiny urls
Facebook - built in stats
Youtube - views
CoTweet.com
Advertiser breakup
