Digital Consultant Eleazar Santos Social Media Basics Edition

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A quick review on Facebook, the most popular social network worldwide and why people engage there... and what's important for business.

Technologie Business

hands on...
Eleazar Santos - Digital Consultant - @eleazarsantos
Madrid, June 7 2013
#SmartMuffin
social media
basics edition
viernes, 7 de junio de 13

social by nature
1
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
June 5, 2013
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
from a university network
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
to an expanded network
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
the most popular, worldwide
Source: Global Web Index, January 2013
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
Vs.
and it’s Google main competitor
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
where there’s a competition for relevance
Source: Get Post Rocket, Septiembre 2012
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
as we move to more social experiences
viernes, 7 de junio de 13

it’s about people
2
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
newsfeed: the sacred grail
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
open communication
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
private communication
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
affiliation by interests
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
events & calendar
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
games, videos and apps
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
coupons and discounts
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
and coming soon... gifts
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
devotion to brands
viernes, 7 de junio de 13

it’s about people
business
3
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
we love brands... sometimes
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
set the rules before talking
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
talk to yours fans... and let talk
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
integrate other social media
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
notoriety & engagement tabs
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
core to social business
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
customer acquisition
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
support on customers’ preferred site
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
information & easy access
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
geolocation presence
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
advertising solutions
Different objectives,
different formats
• Branding & community:
page like ads
page like sponsored story
• Product awareness:
page post photo ad + link
page post video ad + link
page post like sponsored story
• Campaigns:
sponsored stories
• Apps download:
mobile app install ads
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
performance assestment
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
viernes, 7 de junio de 13

4
wrapping up...
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
Communication
•Discovery
•Counseling
•Affiliation
•Entertainment
•Engagement
personal & corporate use
•Communication
•Feedback
•E-care
•Advocacy
•New services
•Performance
viernes, 7 de junio de 13

@eleazarsantos #SmartMuffin
thanks for
coming!
http://www.linkedin.com/in/eleazarsantos
viernes, 7 de junio de 13

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Digital Consultant Eleazar Santos Social Media Basics Edition

1. hands on... Eleazar Santos - Digital Consultant - @eleazarsantos Madrid, June 7 2013 #SmartMuffin social media basics edition viernes, 7 de junio de 13

2. social by nature 1 viernes, 7 de junio de 13

3. @eleazarsantos #SmartMuffin June 5, 2013 viernes, 7 de junio de 13

4. @eleazarsantos #SmartMuffin from a university network viernes, 7 de junio de 13

5. @eleazarsantos #SmartMuffin to an expanded network viernes, 7 de junio de 13

6. @eleazarsantos #SmartMuffin the most popular, worldwide Source: Global Web Index, January 2013 viernes, 7 de junio de 13

7. @eleazarsantos #SmartMuffin Vs. and it’s Google main competitor viernes, 7 de junio de 13

8. @eleazarsantos #SmartMuffin where there’s a competition for relevance Source: Get Post Rocket, Septiembre 2012 viernes, 7 de junio de 13

9. @eleazarsantos #SmartMuffin as we move to more social experiences viernes, 7 de junio de 13

10. it’s about people 2 viernes, 7 de junio de 13

11. @eleazarsantos #SmartMuffin newsfeed: the sacred grail viernes, 7 de junio de 13

12. @eleazarsantos #SmartMuffin open communication viernes, 7 de junio de 13

13. @eleazarsantos #SmartMuffin private communication viernes, 7 de junio de 13

14. @eleazarsantos #SmartMuffin affiliation by interests viernes, 7 de junio de 13

15. @eleazarsantos #SmartMuffin events & calendar viernes, 7 de junio de 13

16. @eleazarsantos #SmartMuffin games, videos and apps viernes, 7 de junio de 13

17. @eleazarsantos #SmartMuffin coupons and discounts viernes, 7 de junio de 13

18. @eleazarsantos #SmartMuffin and coming soon... gifts viernes, 7 de junio de 13

19. @eleazarsantos #SmartMuffin devotion to brands viernes, 7 de junio de 13

20. it’s about people business 3 viernes, 7 de junio de 13

21. @eleazarsantos #SmartMuffin we love brands... sometimes viernes, 7 de junio de 13

22. @eleazarsantos #SmartMuffin set the rules before talking viernes, 7 de junio de 13

23. @eleazarsantos #SmartMuffin talk to yours fans... and let talk viernes, 7 de junio de 13

24. @eleazarsantos #SmartMuffin integrate other social media viernes, 7 de junio de 13

25. @eleazarsantos #SmartMuffin notoriety & engagement tabs viernes, 7 de junio de 13

26. @eleazarsantos #SmartMuffin core to social business viernes, 7 de junio de 13

27. @eleazarsantos #SmartMuffin customer acquisition viernes, 7 de junio de 13

28. @eleazarsantos #SmartMuffin support on customers’ preferred site viernes, 7 de junio de 13

29. @eleazarsantos #SmartMuffin information & easy access viernes, 7 de junio de 13

30. @eleazarsantos #SmartMuffin geolocation presence viernes, 7 de junio de 13

31. @eleazarsantos #SmartMuffin advertising solutions Different objectives, different formats • Branding & community: page like ads page like sponsored story • Product awareness: page post photo ad + link page post video ad + link page post like sponsored story • Campaigns: sponsored stories • Apps download: mobile app install ads viernes, 7 de junio de 13

32. @eleazarsantos #SmartMuffin performance assestment viernes, 7 de junio de 13

33. @eleazarsantos #SmartMuffin devotion to brands... viernes, 7 de junio de 13

34. @eleazarsantos #SmartMuffin viernes, 7 de junio de 13

35. @eleazarsantos #SmartMuffin viernes, 7 de junio de 13

36. 4 wrapping up... viernes, 7 de junio de 13

37. @eleazarsantos #SmartMuffin Communication •Discovery •Counseling •Affiliation •Entertainment •Engagement personal & corporate use •Communication •Feedback •E-care •Advocacy •New services •Performance viernes, 7 de junio de 13

38. @eleazarsantos #SmartMuffin thanks for coming! http://www.linkedin.com/in/eleazarsantos viernes, 7 de junio de 13