basic introduction to real estate tools

1. Digital Marketing Tools for Real Estate Eleanor Thorne 919-649-5057 @isellmoney

2. Advertising vs Digital Marketing Social Media Is About The Conversation…

3. The Everything Button

4. Discussions, Blogs Friends as Authority

5. Twitter Real Time Discussions

6. Slapping Up A Listing If this is what your listing presentation is all about – you might lose on your next appointment. This is not about the conversation. It’s Advertising.

8. Easy to Access from Your Phone

9. Only have ONE persona

10. Keep checking your Security Settings

11. Create Lists for your friends

12. Link to your Personal Website

14. Twitter Done Wrong

16. FourSquare – check in when you are around town. Flickr – connect your pictures to Twitter Events – make sure you search the #’s for events you attend Hootsuite – put this on your phone! EASY Twitter Remember you can’t be SFRealtor… #justsayin’

17. A website is like a bound Book… it’s published and never gets updated The Difference In A Website and a Blog…

18. A Blog is like a notebook that gets updated OFTEN… Google wants it to be like a newspaper website, or a magazine website or a Realtor.com site that has updates every hour! The Difference In A Website and a Blog…

19. Other Online Sites To Consider

20. Activerain

21. Write a Good Profile Post it on multiple sites Connect to Other People Start Creating Content How to Get Seen

22. Who To Connect With?

23. Links to interesting information Market Reports including: DOM, Number of Distressed Properties, Number of Sellers Dropping their Price, Absorption Rate Photos – especially of events, people you connect with and what is near your listings THINGS YOU ALWAYS TELL Buyers or Sellers Write the way you would talk to a friend or child, giving them advice. What To Share

24. Take Advantage of the Blog on Corporate Website Use Hootsuite and load it on your phone When you sit down to write about an area or a property – write A LONG “article” and then break it into 2 or 3 shorter posts. Do Market Reports in same format every month Try Paid Services like Altos, RealBird, or Roost Time Saving Tips

25. Connect with me: Eleanor Thorne eleaVor@gmail.com http://www.ncfhaexpert.com @isellmoney 919-649-5057