Meeting student, faculty and institutional needs through social media
1. Esperanza Román-Mendoza
George Mason University
eromanme@gmu.edu
http://twitter.com/eromanme
http://eroman.wordpress.com
Faculty Orientation
August 22, 2012 – George Mason University
11. With a digital presence
Students can easily contact us.
Students become aware of our areas of expertise.
We increase our visibility to the new
administration and other GMU units.
We are more likely to establish contacts with
colleagues from other universities.
We can provide a centralized access to resources.
We give a response to new trends in Higher
Education (technology-enhanced
teaching, service and communication)
12. New trends… maybe not that new
Students are more and more demanding in terms of
online communication with their teachers.
Students are getting used to other ways of sharing and
getting knowledge.
Students are increasingly looking at the Internet for
information about their teachers:
http://www.ratemyprofessors.com/
https://twitter.com/#!/GMUStudentMedia/gmu-professors
New President´s emphasis on online communication
and transparency.
Institutional “pressure” to innovate in IT.
17. But not only at GMU
Teaching with Twitter: how the social network can
contribute to learning. June 11, 2012.
http://www.guardian.co.uk/higher-education-
network/blog/2012/jun/11/teaching-with-twitter
Social Media Ruminations. July 29, 2012.
http://www.insidehighered.com/blogs/student-affairs-
and-technology/social-media-ruminations
Social Media in the business of higher education. The
Huffington Post. June 6, 2012
http://www.huffingtonpost.com/dr-james-michael-
nolan/social-media-in-the-busin_b_1607245.html
And many more…
18. Can I use social media in a non-disruptive
way?
19. How do we describe our work?
Teachers
Effective, honest, respectful, fair, thorough, enco
uraging, inspirational…
Scholars
Serious, accurate, profound, ethical, diligent, ing
enious, insightful, objective…
“Service providers”
Collegial, hardworking, generous, collaborative,
considerate, polite, supportive, reliable, accounta
ble…
Inspired by Brooks. Criteria for University Faculty. 1976 http://www.cs.gmu.edu/~offutt/thoughts/GoodFaculty.txt
I also recommend: Wycoff s Advice on the care and feeding of a professor. http://www.cs.gmu.edu/~offutt/thoughts/care.pdf
20. Ideas for social media integration
Use technology to work more effectively
Presenting lectures
Enhancing communication with students
Managing and updating teaching materials
Helping students succeed in class.
Use technology for professional
advancement.
Use technology to support institutional
growth.
21. Student challenges
Lack of academic and personal preparedness.
Financial obstacles.
Wrong expectations about course/major/university.
Colleges often do not deliver the type of education
students need/expect.
Lack of flexibility from the college side.
Scheduling conflicts.
Changes in family or job circumstances.
22. Hints
Prepare informational materials and study
guides accessible to all students which
address most frequent challenges but
remember that a conversation may be more
productive than a brochure. Conversations
also happen online.
Monitor student progress by other means
(surveys, blogs, etc.) in addition to grades.
Follow-up.
23. Professional Advancement
Collaborate with professionals all over
the world.
Share teaching and research materials
with other professionals in your field.
Get invitations to conferences.
Keep up with professional development
opportunities.
24. Institutional Growth
Provide opportunities for open and honest
discussion about the role of higher education
in the society, and how students’
expectations compare to those of professors
and administrators.
Report clearly the pro´s and cons
encountered in your courses so other
instructors can learn from your experience.
Participate in the institutional debate
knowing what social media integration
requires from faculty and students.
25. In conclusion
There is a pressure from students to communicate
with their teachers in a different way.
Administrators also wants us to increase the use of
technology in teaching, scholarship and service.
Having a digital presence may help university
professors do their work better at these three levels.
Using social media, as any other type of
technology, has to be done within a context and
with a clear goal in mind.
26. Create a
learning
and working
are proud of
environment
colleagues that you,
your
students,