The aim of the presentation is to familiarize readers with basic features and applications of Bluetooth Low Energy and iBeacon devices and an indication of how they can be used both in the retail industry, as well as in payment and marketing applications.

1. proximity retail solutions

2. WHAT IS A BEACON?

3. WHAT IS A BEACON?
• Beacon is „sea lantern” - it periodically emits unique
signal
• Uses energy-saving Bluetooth Low Energy (BLE)
also called Bluetooth Smart, which enables it operate
up to 1 year on a single watch battery
• It is also possible to read signal strenght, which
enables proximity measurement with up to 5cm
accuracy
• Beacons can emit signals up to 70 meters away.

4. BEACONEM
COMMUNICATION

5. BEACON FEATURES
• They emit unique signal
• Smartphone app decides what action to take once in contact with the beacon
• App can act upon contact with beacon even if idle (eg. in minimized state)
• You can also use iOS devices like iPads and iPhones acting as beacons
• Ability to register for system notifications when devices enter and leave beacon
region
• Estimation of proximity to the beacon with great accuracy
• Providing indoor navigation for users without GPS and/or wifi
• No need for wifi, 3G or GPS enabled on smartphone in order to communicate with
beacons

6. SCALE OF IMPACT
• All Apple devices with iOS 7 (80% of currently active devices - around 600 milionów
iPads and iPhones). In Poland - around 500.000 devices. 2014 the number will grow by
28% (according to Gartner)
• Android smartphones and tablets running OS 4.3 (Jelly Bean) and up - around 24% of
devices, which means 250 million devices worldwide). 2014 roku this number will grow by
26% (according to Gartner)
• By 2015 we will have around 22.000.000 smartphones in Poland
• BLE technology is currently present in all new iOS, Android and Windows Phone
operating systems
• BLE - technology enabling communication with beacons - due to its low power
consumption will probably be enabled by default in new versions of smartphone OS’es
• Big brands using beacons: Macy’s, American Eagle, Apple, Best Buy, JCPenney, NFL,
Old Navy, Target

7. FUTURE OF BEACONS
• All mobile devices can communicate with beacons
and with each other in seamless fation
• BLE is always on - users manage communication
like they currently do with notifications
• Mobile OS’es reccomend contextually relevant apps
based on users’ locations (e.g. while entering
Starbucks you are recommended to use Starbucks
mobile app here)

8. BEACON
IMPLEMENTATIONS

9. MACY’S
Mobile shopping assistant

10. COVER
Simple restaurant payments

11. COVER

12. NIVEA PROTECTION
Using beacons in ads

13. NIVEA PROTECTION
mobile app

14. BELUVV
Tracing the four-legged friends

15. PKPKT
Using BLE in smartphones to create city game

16. PKPKT
Using BLE in smartphones to create city game

17. APPLE STORES
Sample of modern self-service retail model

18. • Product information
• Getting product support onsite
• Easy mobile payment and purchase

19. • Context information based on your location
• Ability to purchase products by yourself, with no assistance -
payments done by scanning product barcodes (using iTunes accounts
with credit cards)

20. APPLE EASYPAY

21. • Apple patented some of the future BLE and smartphone applications
• Untapped potential: in-store analytics
• Integrations with promotional engines and loyalty systems

22. DEMO

23. APPLICATIONS AND
BENEFITS

24. FIELDS OF APPLICATION
• Customer as transmitter: beacons simplify communication in location where customers are - they
can be used by customers needing assistance or advice
• In-store navigation: beacons can direct customers „step by step” and help find interesting
products. This can be combined with shopping list apps to create great shopping experience.
• In-store analytics: business owners are able to gather rich customer in-store behavior data and
optimize their marketing and merchandising. You can collect data on frequency of visits, cross-
channel sales data and demographic attributes such as age, sex, interests.
• Omnichannel marketing: our technology enables measuring the effect of mobile ad campaigns on
offline sales. Both online and offline sales can be boosted.
• Gamification: beacons offer great potential to implement gamification into customer
communication, e.g. by using city game mechanics: treasure hunts, appearing in certain locations
on certain time etc.
• Points of sale: in conjunction with mobile commerce applications and online payments, customers
can finish transactions in a physical store without the need to contact the seller

25. BUSINESS ADVANTAGES
• Communication with customers being in proximity of
your store
• Deep customer analytics - combination of demographic
information with microlocation data
• Non-invasive customer profiling
• Low cost of hardware purchase and maintenance
• Everyone has the technology in his pocket

26. HOW CAN WE HELP?

27. HOW CAN WE HELP
• Advice on using BLE technologies
• Development of beacon usage strategies and microlocation data gathering
• Advising on integrating and correlating newly gathered data existing data
(e.g. with Google Analytics)
• Creation of custom mobile apps or integration with customers’ existing ones
• Handling of customer communication processes using our own mobile
adserver - Vendimob
• Support of hardware implementation (beacon installation and maintenance)
• Customer aquisition for mobile apps, mobile app promotion and
optimization (via our partners)

28. HOW CAN WE HELP
• E-commerce/m-commerce integration with physical locations
• Integration of local data with other datasets (e.g. from loyalty
systems)
• Creation of local context message emission systems in physical
locations
• In-store navigation
• Customers preferences and behaviours analytics
• Marketing campaigns using mobile technologies and BLE
• Own BLE hardware, own SDK (iOS, Android, Windows Phone),
own context message emission adserver

29. WHAT CAN BE MEASURED
• Proximity from tagged places (entries, exits, alleys, shelves, products)
• Geofencing - entry/exit from defined zones
• Messages with delayed emission time based on present or past
microlocation
• Duration of residence in tagged microlocations (e.g. by the product
shelf)
• Users behavioral patterns in different locations (with movement paths)
• Influence of promotions to customer behaviour
• Customers sales preferences depending on product location

30. LINTERI END-POINTS
• Integration with existing mobile apps via SDK
(iOS, Android, Windows Phone)
• Design and development of specialized
mobile apps
• Integration with 3rd party mobile apps
• Mobile adserver integration enabling
publication of targeted messages to mobile

31. VENDIMOB - TARGETED COMMUNICATION
• Mobile adserver managing message emission campaigns
• Messages targeted according to:
• category
• location (GPS/WIFI) / microlocation (beacons)
• operating system
• GMS operator
• phone manufacturer / model
• wi-fi connection
• weather and stock exchange
• Ability to integrate with 3rd party software, e.g. loyalty platforms or CRM

32. MINIMUM IMPLEMENTATION
REQUIREMENTS
• 1 beacon - placed on entry/exit, message
emmision to nearby customers
• min. 3 beacons - in-store navigation, patterns
of customer movement
• mobile app or „intelligent shopping cart”
device

33. PARTNERS
Promotion and positiong of mobile
applications in: App Store, Google
Play, Windows Phone Marketplace
Mobile ad network, creation, planning
and optimization of campaigns on
mobile devices

34. THANK YOU.
Łukasz Felsztukier, CEO
lukasz@linteri.pl
Tel. +48 664 952 859
Linteri Sp. z o.o.
http://www.linteri.pl/
ul. Nowogrodzka 42/9
00-695 Warsaw, Poland