Discover how easy it is to create rich, relevant search on public facing websites that drives conversion, increases content consumption, and helps visitors find what they need. Get a tour of the Elastic tools you can leverage to easily transform your website, including our powerful new web crawler.

1. 1
Building Great Website
Search Experiences
Casey Zumwalt
Product Manager, Enterprise Search

2. The Path to Great Website Search
Web Crawler deep dive
Deploy anywhere with Elastic Cloud
Get started today
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Building Great Website
Search Experiences

3. The path to great website search
Great Search
Core Tech Content Ingestion UI/UX Search Controls
No Search

4. Great Search
Core Tech
No Search
Elasticsearch
The path to great website search

5. Enterprise Search Security
Observability
Kibana
Elasticsearch
Beats Logstash
Three solutions powered by one stack
Powered by
the Elastic Stack
3 solutions
Deployed
anywhere Elastic Cloud Elastic Cloud
on Kubernetes
Elastic Cloud
Enterprise
Saas Orchestration

6. Elastic App Search Elastic Workplace Search
App Search
A powerful set of APIs and
developer tools designed for
developers building rich,
user-facing search applications.
Workplace Search
Out-of-the-box, personalized,
Centralized, secure organizational
search experience

7. Elastic App Search Elastic Workplace Search
App Search
A powerful set of APIs and
developer tools designed for
developers building rich,
user-facing search applications.
Workplace Search
Out-of-the-box, personalized,
Centralized, secure organizational
search experience

8. The path to great website search
Great Search
Core Tech Content Ingestion
No Search
Elasticsearch Robust APIs
Web Crawler
Clients & Integrations

9. App Search provides multiple ways to
ingest and search your website data
Robust APIs Web Crawler Clients & Integrations
For interacting directly
with App Search
For programmatically
ingesting website content
For building App Search
support in your codebase

10. Robust APIs
Web Crawler
Clients & Integrations
The path to great website search
Great Search
Core Tech Content Ingestion UI/UX
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets

11. App Search provides a complete suite of tools
to build great website search experiences
Low level
“Do it yourself”
High-level
“Out of the box”
REST APIs Search UI Reference UI

12. App Search’s powerful REST APIs make it easy
to index documents and issue search queries
Low level
“Do it yourself”
High-level
“Out of the box”
REST APIs Search UI Reference UI

13. POST a query
POST /api/as/v1/engines/national-parks-demo/search

14. Render the response

15. Search UI makes it easy to build engaging
search experiences for your users
Low level
“Do it yourself”
High-level
“Out of the box”
REST APIs Search UI Reference UI
Search UI

16. Search UI lays the
groundwork and makes
building modern search
experiences easy,
open, and free

17. App Search’s Reference UI provides a point and click interface
for quickly building a working, hackable search experience
Low level
“Do it yourself”
High-level
“Out of the box”
REST APIs Search UI Reference UI
Reference UI

18. Reference UI provides a
point-and-click
workflow for quickly
building a foundational
search experience.
Happy with what you
see? Simply download
the UI package and
customize it to fit
your needs.

19. APIs
The path to great website search
Great Search
Core Tech Content Ingestion UI/UX Search Controls
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets
Analytics
Relevance Tuning
Web Crawler
Integrations

20. Built-in analytics dashboards
and APIs reveal critical user
behavior, inform your relevance
tuning goals, and help you
measure the success of your
search experience.

21. Put power in the hands of both
technical and non-technical
users with visual relevance
tuning, synonym controls, and
curated search results, or build
your own relevance tuning
experiences with App Search’s
robust APIs.

22. The path to great website search
Great Search
Core Tech Content Ingestion UI/UX Search Controls
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets
Analytics
Relevance Tuning
Access Control
Robust APIs
Web Crawler
Clients & Integrations

23. Role-based Access Control
provides granular control over
access to engines and the
product itself.
➔ Allows for per-engine access for
all users, internal team members
and external parties alike
➔ Gives administrators control over
the level of ability per-user

24. Meta Engines enable search
across teams for separate
business units.
➔ Allows different business units to
control their own documents and
engines
➔ Provides separate controls for an
overarching global search engine

25. The path to great website search
Great Search
Core Tech Content Ingestion UI/UX Search Controls
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets
Analytics
Relevance Tuning
Access Control
Deployment Flexibility
Robust APIs
Web Crawler
Clients & Integrations

26. Flexible deployment allows you
to engage with App Search in
whatever way suits you best.
➔ Self-managed
Run App Search on your own
infrastructure
➔ Elastic Cloud
Deploy App Search in Elastic’s
world-class cloud provider, and take
advantage of key features like 1-click
upgrades and autoscaling. Deploy on the
cloud provider of your choice — AWS,
GCP, or Azure — anywhere in the world
40 regions and growing)

27. The Path to Great Website Search
Web Crawler deep dive
Deploy anywhere with Elastic Cloud
Get started today
→
→
→
→
Building Great Website
Search Experiences

28. Crawl controls
Content extraction
Automatic crawling
Logging and analysis
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Web Crawler critical features

29. Theme
Extensive crawl controls allow
you to specify exactly how the
web crawler should behave
when visiting your website
➔ Entry points tell the web crawler
where to start crawling your
website
➔ Sitemaps give the web crawler a
map of exactly what pages to visit
➔ Crawl rules give instructions to
the web crawler on how to handle
each page it encounters

30. Crawl controls
Content extraction
Automatic crawling
Logging and analysis
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Web Crawler critical features

31. Theme
Customizable content
extraction allows you to tell the
web crawler what content is
most meaningful.
➔ Crawler meta tags allow you to
specify content for any field in
your engine’s schema.
➔ Inclusion and exclusion rules give
you granular control over the
content extracted for the
“body_content” field, one of the
web crawler’s default fields.

32. Crawl controls
Content extraction
Automatic crawling
Logging and analysis
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Web Crawler critical features

33. Theme
Automatic crawling allows you
to execute crawls on a schedule
that makes the most sense for
your website.
➔ Simply choose a value and an
interval and let the web crawler
take it from there.

34. Crawl controls
Content extraction
Automatic crawling
Logging and analysis
→
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Web Crawler critical features

35. Theme
Leverage Kibana’s log
exploration features to
understand exactly what’s
happening with any given crawl
➔ Discover allows you to search
over the web crawler’s logs for
specific URLs or other identifying
information
➔ Logs allows you to stream the
output of a crawl request in real
time

36. The Path to Great Website Search
Web Crawler deep dive
Deploy anywhere with Elastic Cloud
Get started today
→
→
→
→
Building Great Website
Search Experiences

37. Flexible Deployment Options
Elastic’s platform-agnostic approach allows you to choose the
path that works best for you
Elastic Cloud
Self-Managed
Deploy Enterprise Search instantly on
AWS, Azure or GCP, on a choice of 40 global
regions (and growing)
Install a single, downloadable
package and you’re a “go” for launch. Run
Elasticsearch and Enterprise Search on
the infrastructure you already have.

38. # of Connectors used
Total Query Volume
Our pricing is based purely on the
underlying hardware and infrastructure
resources consumed by any given
installation. It scales simply and predictably
to meet the unique needs of each individual
customer, growing and shrinking as needed.
# of Modules used
# of Seats (users)
# or Size of Documents
Based on Use Case
And many others...
Entity-based Pricing Models
THEN
Resource-based Pricing Models
NOW
→

39. The Path to Great Website Search
Web Crawler deep dive
Deploy anywhere with Elastic Cloud
Get started today
→
→
→
→
Building Great Website
Search Experiences

40. Get started building great website
search with App Search today
Try App Search free for 14
days on Elastic Cloud
Start a Free Trial
Quick Start: Get up and
running with App Search
Watch Now
From the blog: Introducing the
Elastic App Search web crawler
Elastic Guide: App Search Web
Crawler Reference

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Thank you!