In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.

1. Social Media
for Small
Businesses

2. What are your perceptions of
the uses of social media?
Take the Poll!

3. Should We Participate?
 Types of Social Media
 The Purpose of Social
Media
 Common Myths
 Now What
 Sites, Differences,
& Purposes
 What Oasis is
Doing

4. Types of Social
Media
 Social
Bookmarking
 Social News
 Social
Networking
 Social Photo &
Video Sharing

5. Social Media IS…
 Social media is
an instrument of
communication
 All about your
customer
 Being able to
communicate
directly and
honestly

6. Social Media
IS…
 Social media
allows companies
to:
 Listen to wants
and needs
 Interact in real
time
 Solve problems
 Answer questions
 Acknowledge
concerns
 Celebrates
milestones

7. What Social Media IS NOT
 It’s not about a “hard sell”
 It’s not about self-
promotion
 It’s not about formal
images
 An audience, it’s a
community of collaborators
 Not a replacement for
personal interaction

8. Common
Myths
 #1 Social Media is
Free  #2 You NEED to be
 Facebook, Twitter & everywhere
LinkedIn accounts
 Signing up for and
may be free but the
then neglecting your
time you spend
social networks can
creating content has
negatively impact
value.
your business.
* Learn what sites are most frequented by
your customers and be there

9. Common
Myths
 #3 Success is
Overnight
 #4Outsourcing is always
 Growing your
audience the best option
organically takes  You can hire an outsider to
time and patience. manage your social media
Figuring out what is but they won’t know your
best for your company as well as an
company is trial and employee. Stay true to your
error, don’t get hasty business by providing an
authentic voice for your
interactions.

10. Types of Social Media
What Social Media IS
What Social Media IS
NOT
Common Myths

11. Pick a Strategy
 Generate more leads
 Solve customer service issues
 Increase networking opportunities

12. Before Starting:
 Have a Champion
 Clarify Your Social Media Goals
& Objectives
 Create a Social Media Time
Budget
 Outline Your Approach
 Complete Your Social Media
Profiles
 Lurk & Observe

13.  Use social media in Tips for
small doses to
develop brand Using
awareness and
market your company Social
 Humanize your brand, Media
give it a voice and
personality with which
your audience can
relate
 Invest in a real website
 Know your keywords
 Start Blogging
 Share Helpful Content

14. Checklist
 Do you homework on the
backgrounds, interests or writing
focuses of your target(s)
 Engage your targets first
 Leave comments on blog posts
 Retweet content
 Send an introductory email
 Become a follower or fan
 Never contact people without
using their names in the e-mail
 Follow instructions

15. What social media sites are
you already using (personally
or professionally)
Take the Poll!

16. Choosing the correct social
media sites to utilize is just as
important as what you’re saying
on them.

17. Where Should You Be?
B2B
Company
Blog
LinkedIn
Twitter
Facebook

18. Where Should You Be?
B2C
Facebook
Twitter
Pinterest
LinkedIn

19. Most Effective Sites
LinkedIn 55%
Twitter 60%
Video Sharing 71%
Facebook 86%
Constant Contact reveals which social sites
small business owners find the most effective

20. What’s the Most Effective Way to Reach
Customers on Facebook
Other
Consumers
Ads
SB Owners
Survey/Polls
Likes
Testimonials
Special…
Direct Messages
Wall Posts
0% 20% 40% 60%

21. Sites, Differences & Purposes
Both Visual
Written
Tumblr Flickr
LinkedIn
Facebook Pinterest
Twitter
Google+ YouTube
Wordpress Instagram

22. Whatever Sites You Use:
 Complete Your Registration
 Post something at least twice a week
 Listen and Respond
 Monitor daily
 Consider linking your sites
(LinkedIn+Twitter, Facebook+Twitter)

23. Where We Are:

24. Company Blog

25. Company
Page

26. Customer Network Group

30. How did you find out
about this webinar?
Take the Poll!

31. Who is Oasis Solutions Group
• Founded in 1991 – 20+ Years of Experience
• Regional presence in:
– Louisville, KY (HQ)
– Lexington, KY
– Nashville, TN
– Boston, MA
• 15 employees, 2 CPAs on staff
• Project Managers have 115 years combined experience
• Provide Support Services to more than 650 Clients in 15 Sta
tes
• Authorized Sage Training Center
• Sage Development Partner
• Business First - Fast-Fifty Award Winner

32. • Wholesale / Distribution
• Professional Services
• Financial / Banking
• Retail
• Manufacturing
• Medical
• Construction
• Franchise Management
• Non-Profit
• Government

33. FREE Social Media For
Small Business Webinars!!

34. More FREE webinars!!
And many more…
www.oasisky.com/webinars

35. If you have questions you can
follow up with us via
 Twitter@Oasisky
 Facebook
facebook.com/OasisSolutionsGroup
 LinkedIn
linkedin.com/groups/Oasis-Solutions-
Group-Customer-Network-1715527/about
 Blog http://blog.oasisky.com/