3. Behind every profile, tweet or
tag: real people, genuine
intentions, quality content
Source: social media playbook, 2009 Eloqua Corporation
WHAT MAKES SOCIAL
NETWORKING WORK?
8. Twitter
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
9. 15% US Internet
users
Twitter stats 18 million
11% US Internet
users
11 million
4% of US Internet
users
6 million
2008 2009 2010
10. Twitter stats
92.4% of Twitter users follow fewer
than 100 other Twitter users.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271
27. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert
County, Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
28. Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in
_Extension
Social Media Playbook: 2009 Eloqua Corporation
http://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic-
4525846
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for presentation for
Extension County Directors urbangarden.posterous.com/social-
media-tips-and-ideas
30. Attribution Non-Commercial Share Alike
Ag Social Networking by Elaine Edwards is
licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0
United States License. Based on a work at
www.slideshare.net/elainecarol .
Ideas for this presentation are adapted from and based on
work from Anne Mims Adrian at
www.slideshare.net/aafromaa
Hinweis der Redaktion
Photo by Dan Donnert, Kansas State University, copyright Kansas State UniversityAug. 10, 2010 Explain post-it notes…participants will write questions, thoughts, concerns, reasons why they would or would not use technologies….in approximate 140 characters (approximately 30 words).GrowerSale RepOther AgribusinessMarketingGovernmentEducatorOtherInternet availabilityI have high speed internet available.I use dial-up modem to access the Internet. I plan to purchase Internet access.I do not plan to purchase Internet access.
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you'rejust not staying current. Period.” Sarah Perez of ReadWriteWebYou realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise.flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua CorporationPage 5Motivations for contributing to online communities:Anticipated Reciprocity: Contributing valuable information in order to receive useful info in returnIncreased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment.Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
EXAMPLE FACEBOOK PAGEhttp://www.facebook.com/GDFmilk?ref=ts
I use Twitter more than two times a week.I use Twitter less than two times a week.I do not have a Twitter account, but plan to create one. I do not plan on using Twitter in the foreseeable future. I don’t have any idea what Twitter is.
emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
flickr.com/photos/yourdon/4049950966/
I upload videos to YouTube.I view YouTube videos, but do not upload any. I plan to upload YouTube videos.I do not think I will view any YouTube videos.I think YouTube videos are for entertainment only. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
http://talk.newagtalk.com/forums/thread-view.asp?tid=179328&DisplayType=threaded&setCookie=1Ray, friend of Eric Atkinson, is a regular contributor to new Ag TalkHe said. “NAT has been a positive influence on a lot of lives.” referencing the friends he has made and the support he has received through the ag community here.
Martin Family Farms, Illinois http://martinfamilyfarms.typepad.com/martin_family_farms_blog/2010/08/the-countdown-is-on.html
http://press.linkedin.com/about 50 Million LinkedIn members in over 200 countries and territories (October 14, 2009).Executives from all Fortune 500 companies are LinkedIn members. press.linkedin.com/about
<a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-sa/3.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/">Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License</a>.Contact Elaine Edwards, elainee@ksu.edu 785.532.5851 for additional information. Kansas State University.