1.
4-H gets Digital
Exploring 4-H online
and in social media
Elaine Edwards
News Media and Marketing Coordinator
elainee@ksu.edu
Nov. 20, 2010

2.
Why would 4-H Volunteers use
Social Media?
• Provides you with tools to support a
particular project
• Online offers the opportunity to keep
people coming back

3.
Engage
• Ask Questions
• Invite
• Experiment
– Online celebrations
– Social challenges
• Recognize (4-Hers, Leaders, Sponsors)
• Recruit

4.
Blow your own horn
• Share stories
• Project updates
• Club news
• Tell about those who benefited
• Service projects
• Impact and Data reporting
• Thank you’s

5.
Get others involved
• Information online to
– Volunteer
– Share
– Find others
– Advocate
– Network
– Join
– Donate
– Contact
– Provide input/feedback

6.
You can
• Be transparent
• Be responsive
• Mobilize
• Share information
• Learn from others
• Converse

7.
Video

8.
WHAT MAKES SOCIAL
NETWORKING WORK?
Behind every profile, tweet or
tag: real people, genuine
intentions, quality content
Source: social media playbook, 2009 Eloqua Corporation

9.
74% of U.S. adults use the Internet.

10.
Super Bowl was most
watch program ever
recorded in US history.
1 in 7 got online during
the Super Bowl
The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
Super Bowl was most
watched program ever
recorded in US history.
1 in 7 got online during
the Super Bowl
The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology

11.
Adoption Curve & Phases
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
Triumph of Determination (2011-2013)
Pervasive Adoption (2014-2015)

12.
In 2010 Gen Y
will outnumber
Baby
Boomers.
96% of them
have joined
social
networks.
flickr.com/photos/vermininc/3070779130/

13.
93% of
Americans
own a cell
phone
flickr.com/photos/yourdon/3554487541/

14.
In 2009,
smartphone
ownership
increased
from 11% to
17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-
networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/4236402727/

15.
Of smartphone
users, in 2009:
3G phone ownership
increased from 32%
to 43%.
Unlimited data plan
subscriptions rose
from 16% to 21%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/3275742912/

16.
Where to begin?
Pick 1, 2, or 3.

17.
500
308
1 2
Facebook US

18.
Facebook 48% of Americans
have a Facebook
or MySpace
account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=
34306&GoTopage=11&Category=1777&BzID=1963&t=11

19.
Facebook
Average user has 130 friends on
the site.
Average user spends more than
55 minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved
3/22/2010

20.
Facebook
3+ billion photos uploaded to the site each
month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are
shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010

21.
U.S. Facebook stats: Sept. 2010
http://www.checkfacebook.com/

22.
Facebook
3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010

23.
"I Got My Start in 4-H!” Facebook
page

24.
YouTube
Every minute, 20 hours of video is
uploaded.
51% of YouTube users go to
YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet

25.
Search for 4-H
Content…easy to do!

26.
Twitter stats
4% of US
Internet users
6 million
11% US Internet
users
11 million
15% US
Internet users
18 million
2008 2009 2010

27.
Twitter is the fastest growing
social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271

28.
Twitter stats
Users with an average of 1,000
followers tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)

29.
Twitter stats
Average Twitter user has 27 followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL.pdf

30.
80% of all usage is
on mobile devices.
flickr.com/photos/whartz/2944633673/

31.
Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

32.
Canadian 4-H Blog

33.
New Mexico 4-H Leaders

34.
Prince William County, Virginia

35.
Youth-run news service…WSU Jefferson County

36.
WHAT ARE THE RULES OF
ENGAGEMENT?

37.
To Do’s!
--Listen
-- Be Authentic
-- Be Consistent
-- Be Gracious
-- Disclose

38.
But…
-- Do Not Share Confidential Info
– Be Careful of Criticism
– Don’t Spread Rumors
– Don’t Reveal Personal
Information
– Don’t Misrepresent Yourself

39.
Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
This presentation is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0 United States
License.
Some slides from a work at www.slideshare.net/aafromaa
by Anne Mims Adrian
Adapted for Kansas State University by
Elaine Edwards (elainee@ksu.edu)
http://www.slideshare.net/elainecarol