1. Audience Research- Results and
Conclusions
Elizabeth Langton

2. How old are you?
9
8
7
6
5
How old are you?
number
4
3
2
1
0
(>15)
(16-21)
(22-27)
(28-33)
(34<)
I asked the question ‘how old are you’ in order to find out which age group my music magazine would
be aimed at, and then I could be more specific in which appropriate information to give when creating
my magazine. These results are as I expected that the majority of my audience who read my magazine
would be age 16-21, however this could also be because the people I asked to fill in my questionnaire
were between these ages which In consequence would make these individual results biased.

3. what gender are you?
male: 13
Female: 8

4. How much would you be willing to pay for a
music magazine?
5
4
(>£4.00)
(£3.01-£4.00)
3
(£2.01-£3.00)
(<£2.00)
2
1
0
2
4
6
8
10
I thought it was important to ask this question as it will indicate which will
be the best price for my magazine, and what will be best for my
audience, but will also be best for marketing purposes. This graph shows
that most people would pay between £2.01 and £3.00, which is probably
the most reasonable, when pricing my magazine I would also have to keep
in mind the most common age range, as teenagers tend to have less money
than adults.

5. what other indie/rock music magazines do you read?
12
10
8
6
4
2
Number of
people who
read other
Types of
magazines
0
I decided this would be a good question to ask as this would inform me what
magazines are my main competitors and competition with in the indie/rock music
magazine category, this will also help me with any other further marketing
research I need to endure in, for example It would be wise of me to explore more
into Q, NME and other music magazines to see what attracts such a wide
audience.

6. what colours do you commonly associate with the
indie/rock genre?
red
black
grey
green
blue
yellow
pink
purple
silver
gold
white
This question was more for aesthetic purposes of my magazine to see which
colours would suit the indie/rock genre and which would appeal most to my
audience, therefore if I was to use this pie chart as a suggestion, I would say
that the colours I should use on my magazine is red, black, purple white and
grey.

7. how often would you buy a music
magazine?
8
7
6
5
How often
people would
buy a music
magazine
4
3
2
1
0
I asked this question in order to find out when would be the best time to publish my
magazine, therefore there wouldn’t be any extra or unsold issues. This data gives
me the information that it would be best to sell my magazine monthly as that was
my audiences choice.

8. Would you prefer more pictures or
more writing in your magazine?
Pictures -12
Writing-9
I decided to include this question with in my questionnaire as it would help me
with the body of my magazine, as sometimes this can differ between different
people, this research shows me that it may be a wise idea to include more
pictures or try and get a reasonable balance between the two.

9. Within the magazine would you like it
to include freebees?
Yes-21
No-0
Including incentives with in a magazine is very good towards sales of magazines as
this could be the reason specific readers buy it, for example for collectable
purposes, this would also help me when budgeting and marketing my magazine as I
would need to integrate an incentive which didn’t cost too much money for the
brand, as these results shows using incentives is imperative.

10. If you answered yes to question
number (please ticket any box)
16
14
12
10
8
6
4
2
0
Most
popular
free bee
choices
This question is to find out which incentives would be best to make available to my
audience as this could be a reason a reader buys my magazine each issue, and by
examining the choices it would be a good idea to incorporate free download
vouchers for itunes, which would offer new releases for free.

11. What fonts do you think most suit the
indie rock genre?
6)
3 most
common fonts
which are
usually
associated
with the indie
/rock genre
5)
4)
3)
2)
1)
0
5
10
15
This was another question to do with the aesthetics of my magazine, this question
tells me which of the 6 fonts I picked was the most suitable and appealing to an
indie/rock audience. This data suggests to me that it would be wise to use either
font 3 or 1.

12. would you like to see puzzles with in
the magazine?
yes:13
No:8
this information tells me that it would be a good idea to include puzzles with in my
magazine, for example a music crossword, this again just helps me with when
planning the content of my magazine, and suggests what would content would be
appropriate to include for my readers.

13. what words/names do you associate with the genre of
indie/rock?
6
5
4
3
Most
popular
word
associated
with the
indie/rock
genre
2
1
0
I asked this question in order to gain information about what types of things I should
include in my magazine and what word would be fitting as the name of my magazine.
From this data I can take from this that ‘festivals’ is one of the most popular word
therefore I would definitely include a segment in my magazine about festivals.