Ektron's Jonathan Wall, Director, Product Marketing and Ben Schilens, Senior Vice President of Operations discuss
- Cloud trends
- The benefits of the Cloud
- Different Clouds and how to choose
- A Cloud story: What's going on today
- How the Cloud reduces TCO
- Who uses the Cloud for their Website
212MTAMount Durham University Bachelor's Diploma in Technology
Why You Need to Move Your Website to the Cloud
1. WHY YOU NEED TO
MOVE YOUR WEBSITE
TO THE CLOUD
JONATHAN WALL
Director, Product
Marketing
BEN SCHILENS
SVP, Operations
2. WHAT YOU WILL LEARN
Cloud trends
The benefits of the cloud
Different clouds and how to choose
A cloud story: What’s going on in most
organizations today
• How the cloud reduces TCO
• Who uses the cloud for their website
• Key considerations
•
•
•
•
3. IS YOUR ORGANIZATION USING
CLOUD COMPUTING TODAY?
9%
39%
22%
Implementing or
Maintaining
Planning
Discovery
Not Planning
30%
2013 State of the Cloud Report
69% of
organizations
are using or
plan to use
the cloud
4. PUBLIC CLOUD SPENDING
AND GROWTH RATES
Organizations
are investing
heavily in the
cloud, and
will spend
$154 billion in
2014
Forecast Overview: Public Cloud
Services, Worldwide, 2Q13 Update (AUG 2013)
6. PUBLIC OR PRIVATE CLOUDS?
Public
•
•
•
Scale
Lower cost
Shared infrastructure
Private
•
•
•
Dedicated instance
More costly
May not have as many
features
10. WHICH APPROACH?
Do it yourself
Benefits
• Cost
• Scalability
• Some productivity
Managed
Benefits
• Cost savings
• Scalability
• Productivity
• Automatic upgrades
• Centralized support
11. A TRUE STORY
Trekon Credit Union
KATIE THE
DIGITAL
MARKETER
FRANK THE
IT MANAGER
Challenges
•
•
•
•
•
•
•
Servers, Desktops, Ph
ones
Network
Security
Reporting
Financial Systems
CRM
Website
Challenges
•
•
•
•
•
•
•
Leads
Brand
SEO
Website
Inbound & Content
marketing
Social
Conversion
12. A TRUE STORY
Trekon Credit Union
I need to
increase our
results from
our digital
efforts
FRANK THE IT
MANAGER
KATIE THE
DIGITAL
MARKETER
13. A TRUE STORY
Trekon Credit Union
Great. Happy
to help. But I
have 14 other
projects
ahead of you
FRANK THE IT
MANAGER
I need to
increase our
results from
our digital
efforts
KATIE THE
DIGITAL
MARKETER
14. A TRUE STORY
Trekon Credit Union
Hmm. Is there
any way to
accelerate
this? I have
money
budgeted for
technology.
FRANK THE IT
MANAGER
KATIE THE
DIGITAL
MARKETER
15. A TRUE STORY
Trekon Credit Union
Yes. We
can look at
doing this
all via the
cloud.
FRANK THE IT
MANAGER
Hmm. Is there
any way to
accelerate
this? I have
money
budgeted for
technology.
KATIE THE
DIGITAL
MARKETER
16. A TRUE STORY
Trekon Credit Union
That would be
great. What
are some of
the benefits of
that
approach?
FRANK THE IT
MANAGER
KATIE THE
DIGITAL
MARKETER
17. A TRUE STORY
Trekon Credit Union
FRANK THE IT
MANAGER
We’d get better
scalability
overall, and my
team would be
free to work on
other things.
Plus, you’d have
the agility you
want to respond
to changing
needs.
That would be
great. What
are some of
the benefits of
that
approach?
KATIE THE
DIGITAL
MARKETER
18. A TRUE STORY
Trekon Credit Union
KATIE THE
DIGITAL
MARKETER
FRANK THE IT
MANAGER
Scalability
Agility
Automatic
Updates
Productivity
Security
24 x 7
support
Cost
Savings
19. EVERYTHING YOU NEED FOR A CLOUD WEBSITE
Ektron
Managed
Cloud
Scalability
Productivity
Automatic
Updates
Agility
24 x 7
support
Cost
Savings
Security
21. SHAW MEDIA IN THE CLOUD
t
• Average uptime increased
rapidly from 98.8% to 99.9%
without re-architecting
applications.
• Disaster recovery strategy
implemented at a fraction of
the cost of a second physical
site
• More than one million client
requests per day – an
average of 30 million per
month
22. WHO ELSE USES THE THE CLOUD
FOR THEIR WEBSITES?
The worlds largest retailer
A major video game manufacturer
Government agencies
Health systems
Real estate investment and
management
• Accounting and consulting firms
•
•
•
•
•
23. CONSIDERATIONS FOR MOVING
TO THE CLOUD
• Which type?
• Public or Private
• SaaS or PaaS?
• What level of service do I need?
• Do I need to:
• Increase scalability and performance?
• Handle seasonality?
• Address disaster recovery?
24. NEXT STEPS
• Check out the Cloud TCO
calculator
• Learn more about
cloud options at
http://j.mp/ekcloud
Speaking Points:There is a lot of talk in the industry about different terms like Platform as a Service, Infrastructure as a Service, and Software as a Service.Since PDC08 when we first announced the Windows Azure our focus has been on delivering a platform as a service offering where you can build applications. Where the platform abstracts you from the complexities of building and running applications. We fundamentally believe that the future path forward for development is by providing a platform. In fact, as you’ll see in a few minutes, we believe that there are a number of new capabilities that should be delivered as services to the platform.Notes:There is a lot of confusion in the industry when it comes to the cloud. It’s important that you understand both what is happening in the industry and how we think about the cloud. This is the most commonly used taxonomy for differentiating between types of cloud services.The industry has defined three categories of services:IaaS – a set of infrastructure level capabilities such as an operating system, network connectivity, etc. that are delivered as pay for use services and can be used to host applications. PaaS – higher level sets of functionality that are delivered as consumable services for developers who are building applications. PaaS is about abstracting developers from the underlying infrastructure to enable applications to quickly be composed. SaaS – applications that are delivered using a service delivery model where organizations can simply consume and use the application. Typically an organization would pay for the use of the application or the application could be monetized through ad revenue. It is important to note that these 3 types of services may exist independently of one another or combined with one another. SaaS offerings needn’t be developed upon PaaS offerings although solutions built on PaaS offerings are often delivered as SaaS. PaaS offerings also needn’t expose IaaS and there’s more to PaaS than just running platforms on IaaS. ----Slide Objectives:Explain the three established terms in the industry for cloud servicesSpeaking Points:With this in mind, it’s important to understand how to talk about our Cloud Services offerings.There is a lot of confusion in the industry when it comes to the cloud. It’s important that you understand both what is happening in the industry and how we think about the cloud. This is the most commonly used taxonomy for differentiating between types of cloud services.The industry has defined three categories of services:IaaS – a set of infrastructure level capabilities such as an operating system, network connectivity, etc. that are delivered as pay for use services and can be used to host applications. PaaS – higher level sets of functionality that are delivered as consumable services for developers who are building applications. PaaS is about abstracting developers from the underlying infrastructure to enable applications to quickly be composed. SaaS – applications that are delivered using a service delivery model where organizations can simply consume and use the application. Typically an organization would pay for the use of the application or the application could be monetized through ad revenue. It is important to note that these 3 types of services may exist independently of one another or combined with one another. SaaS offerings needn’t be developed upon PaaS offerings although solutions built on PaaS offerings are often delivered as SaaS. PaaS offerings also needn’t expose IaaS and there’s more to PaaS than just running platforms on IaaS.
Slide Objectives:Explain the differences and relationship between IaaS, PaaS, and SaaS in more detail.Speaking Points:Here’s another way to look at the cloud services taxonomy and how this taxonomy maps to the components in an IT infrastructure. Packaged SoftwareWith packaged software a customer would be responsible for managing the entire stack – ranging from the network connectivity to the applications. IaaSWith Infrastructure as a Service, the lower levels of the stack are managed by a vendor. Some of these components can be provided by traditional hosters – in fact most of them have moved to having a virtualized offering. Very few actually provide an OSThe customer is still responsible for managing the OS through the Applications. For the developer, an obvious benefit with IaaS is that it frees the developer from many concerns when provisioning physical or virtual machines. This was one of the earliest and primary use cases for Amazon Web Services Elastic Cloud Compute (EC2). Developers were able to readily provision virtual machines (AMIs) on EC2, develop and test solutions and, often, run the results ‘in production’. The only requirement was a credit card to pay for the services.PaaSWith Platform as a Service, everything from the network connectivity through the runtime is provided and managed by the platform vendor. The Windows Azure best fits in this category today. In fact because we don’t provide access to the underlying virtualization or operating system today, we’re often referred to as not providing IaaS.PaaS offerings further reduce the developer burden by additionally supporting the platform runtime and related application services. With PaaS, the developer can, almost immediately, begin creating the business logic for an application. Potentially, the increases in productivity are considerable and, because the hardware and operational aspects of the cloud platform are also managed by the cloud platform provider, applications can quickly be taken from an idea to reality very quickly.SaaSFinally, with SaaS, a vendor provides the application and abstracts you from all of the underlying components.