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Innovation is a Habit: Creating an amazing engineering culture. Ed Kraay @ekraay
Management’s job is not to prevent risk but to build the capability to recover when failures occur. It must be safe to tel...
Make it safe to fail
You’ll never lack engineers who want to work with you.
1. Psych Safety 2. Tech Safety 3. Product Safety
“If you’re not making mistakes, you’re not trying hard enough” Philip Ljubicich
Photo by nigham - http://flic.kr/p/4r6HgN Psychological Safety: a sense of confidence that the team will not embarrass, re...
Try: At your staff meeting - Go around the room, share highlights and lowlights from the week. Make it personal. Learned f...
(Leadership trick. Go first.)
Try: Bring up success and share mistakes in your team all hands. http://tomtunguz.com/a-dog-and-a-monkey/
Problem: Silence does not equal consent Photo by jsdilag - http://flic.kr/p/dNXKyL
Scenario You’re having a meeting about the a technical solution for a problem. Architect - “Since we all agree that option...
Try: Test for agreement I have serious objections Great idea, I probably thought of it myself. I can live with and support...
Try: Team Retrospectives with Brain Writing on Stickies
2. Tech Safety
“Making undo really easy makes for an awesome engineering culture.” Brett Taylor, former CTO Facebook
Automate Commit to Production Photo by Stuck in Customs - http://flic.kr/p/6L4Xvf
“Go as fast as you can. You need a seatbelt. Tests are your seatbelt.” Yukihiro ‘Matz' Matsumoto, creator of Ruby.
Try: Write the test first Why? It’s more fun. :) “Writing tests feels boring. When tests aren't driving to a solution, t...
Problem: Large batch push hides risk, delays feedback
Try: Small batch sizes (Scrum and Kanban both do this)
3. Product Safety
In product development, we create value by generating valuable information efficiently. - Don Reinertsen http://reinertsen...
Most information, lowest cost. http://reinertsenassociates.com/the-four-impostors-success-failure-knowledge-creation-and-l...
Try: Testing Assumptions
Fake Door A/B Test Prototypes Storyboards
Don’t test everything Cost to build >> cost of research → User Research Just build it Complexity Certainty Cost to build <...
Photo by HomeSpot HQ - http://flic.kr/p/e3oP9T Problem: A hammer looking for nails
Try: Empathy
Personas User Nights Hallway Testing Customer Interviews
Problem: Unwillingness to Change Time Willingnesstochange
Try: Set a cadence every 4 - 6 weeks + clear criteria continue / pivot decisions.
Try: Funerals for pivoted products. :)
Summary: 1. Increase psychological safety 2. Increase technical safety 3. Increase product safety
Leadership Shift
 From: “What is your solution and what analysis lead you to that solution?” To: “What’s the fastest way t...
Ask these 5 questions
Coaching Kata 1. What do you want to achieve? 2. Where are you now? 3. What’s in your way? 4. What is the next step and wh...
Try this at your next 1:1.
You’ll build the next generation of innovators.
Photo by San Francisco Public Library - http://flic.kr/p/6jKUSV "There's no doubt the work went faster because of the net,...
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Innovation is a habit

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Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail - both quickly and cheaply. In this talk, Ed will share stories of leaders who have successfully created these environments, common obstacles that get in our way and a some simple techniques we can try to overcome these obstacles. These include how to de-stigmatize failure by celebrating it, how to have difficult conversations with your peers, and how to make testing ideas cheap and safe with continuous delivery, customer interviews and prototype testing.

Veröffentlicht in: Ingenieurwesen
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Innovation is a habit

  1. 1. Innovation is a Habit: Creating an amazing engineering culture. Ed Kraay @ekraay
  2. 2. Management’s job is not to prevent risk but to build the capability to recover when failures occur. It must be safe to tell the truth. - Ed Catmull, President of Pixar Photo by Web Summit - http://flic.kr/p/AGDbh9
  3. 3. Make it safe to fail
  4. 4. You’ll never lack engineers who want to work with you.
  5. 5. 1. Psych Safety 2. Tech Safety 3. Product Safety
  6. 6. “If you’re not making mistakes, you’re not trying hard enough” Philip Ljubicich
  7. 7. Photo by nigham - http://flic.kr/p/4r6HgN Psychological Safety: a sense of confidence that the team will not embarrass, reject or punish someone for speaking up A. Everyone gets a chance to talk B. Teams sense when things get crucial www.nytimes.com/2016/02/28/magazine/what-google-learned-from- its-quest-to-build-the-perfect-team.html?_r=0
  8. 8. Try: At your staff meeting - Go around the room, share highlights and lowlights from the week. Make it personal. Learned from Paul Yiu
  9. 9. (Leadership trick. Go first.)
  10. 10. Try: Bring up success and share mistakes in your team all hands. http://tomtunguz.com/a-dog-and-a-monkey/
  11. 11. Problem: Silence does not equal consent Photo by jsdilag - http://flic.kr/p/dNXKyL
  12. 12. Scenario You’re having a meeting about the a technical solution for a problem. Architect - “Since we all agree that option A is correct, then we can move on to choose X and Y.“ You know that the senior engineer doesn’t agree with option A, but hasn’t told the architect so. What do you do?
  13. 13. Try: Test for agreement I have serious objections Great idea, I probably thought of it myself. I can live with and support the team. I have one or two questions that I need answered Good idea. I like it. (This is not about getting consensus. It’s about getting more data)
  14. 14. Try: Team Retrospectives with Brain Writing on Stickies
  15. 15. 2. Tech Safety
  16. 16. “Making undo really easy makes for an awesome engineering culture.” Brett Taylor, former CTO Facebook
  17. 17. Automate Commit to Production Photo by Stuck in Customs - http://flic.kr/p/6L4Xvf
  18. 18. “Go as fast as you can. You need a seatbelt. Tests are your seatbelt.” Yukihiro ‘Matz' Matsumoto, creator of Ruby.
  19. 19. Try: Write the test first Why? It’s more fun. :) “Writing tests feels boring. When tests aren't driving to a solution, they are a chore! When tests drive to a solution, it feels great!” Eng at Yahoo
  20. 20. Problem: Large batch push hides risk, delays feedback
  21. 21. Try: Small batch sizes (Scrum and Kanban both do this)
  22. 22. 3. Product Safety
  23. 23. In product development, we create value by generating valuable information efficiently. - Don Reinertsen http://reinertsenassociates.com/the-four-impostors-success-failure-knowledge-creation-and-learning/
  24. 24. Most information, lowest cost. http://reinertsenassociates.com/the-four-impostors-success-failure-knowledge-creation-and-learning/ Aim here
  25. 25. Try: Testing Assumptions
  26. 26. Fake Door A/B Test Prototypes Storyboards
  27. 27. Don’t test everything Cost to build >> cost of research → User Research Just build it Complexity Certainty Cost to build < cost of research → Fake Door Testing Cost to build << cost of research → A/B Testing
  28. 28. Photo by HomeSpot HQ - http://flic.kr/p/e3oP9T Problem: A hammer looking for nails
  29. 29. Try: Empathy
  30. 30. Personas User Nights Hallway Testing Customer Interviews
  31. 31. Problem: Unwillingness to Change Time Willingnesstochange
  32. 32. Try: Set a cadence every 4 - 6 weeks + clear criteria continue / pivot decisions.
  33. 33. Try: Funerals for pivoted products. :)
  34. 34. Summary: 1. Increase psychological safety 2. Increase technical safety 3. Increase product safety
  35. 35. Leadership Shift
 From: “What is your solution and what analysis lead you to that solution?” To: “What’s the fastest way to get an experiment to test that idea.” - Scott Cook Lean Startup Conference 2012 http://www.youtube.com/watch?v=B0HyuX9ZLus Photo by jdlasica - http://flic.kr/p/jNhbx6
  36. 36. Ask these 5 questions
  37. 37. Coaching Kata 1. What do you want to achieve? 2. Where are you now? 3. What’s in your way? 4. What is the next step and what do you expect? 5. When can we see what we learned from taking that step? Mike Rother: Coaching Kata https://youtu.be/n3G0V7Wthbc
  38. 38. Try this at your next 1:1.
  39. 39. You’ll build the next generation of innovators.
  40. 40. Photo by San Francisco Public Library - http://flic.kr/p/6jKUSV "There's no doubt the work went faster because of the net," Lefty Underkoffler.
  41. 41. End

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