Dave Lobato: Good for business - good for planet Presentation from HP event in Prague on 22 March 2012

2. IT leaders face a mounting imperative
save money and reduce environmental impact
Trends
• 30% of infrastructure purchasing decision is based
on environmental considerations
• #1 purchasing factor for green IT is energy
efficiency
• #1 cost factor in green printing is paper
Customer Needs
• Assess and understand environmental footprint
• Comply with government regulations and respond
to stakeholders like customers and NGOs
• Demonstrate ROI on green IT

3. ―Industry first Auto-On Auto-Off technology‖
EcoSMART Print ―Industry first Instant On Technology‖
―Most energy efficient on the planet‖
Enterprise Environmental Printing Practice
Innovations
Asset recovery
Industry leading Planet
Partners recycling Hardware
Free cartridge recycling
Instant On Technology
EcoSMART Console
Services Duplex, MFP, IOT
MPS Managed Print Auto-On Auto-Off
Green Assessment
EcoSMART management
Design
For
Energy Efficient Toner
Environment Software
HP Smart Print
Expertise Pull Print
Green strategies, management, EcoSMART Desktop
reporting & assessment 3rd Party software
Green IT action plan
Solutions
Tools Workflow
Infrastructure
Carbon Calculator
Management
EcoSMART Fleet
CAC
EcoSMART management
―The industry’s most comprehensive
portfolio‖

4. Assess your business!
HP Green IT Action Plan for printing
• Use step-by-step guide to drive sustainability and
decrease costs
• Holistically assess and manage
your printing environment
• Identify and implement strategies
to reduce the environmental impact of office
printing
• Apply best practices and tools to engage users and
manage the change
www.hp.com/go/greenITplan

5. HP Carbon Footprint Calculator
• Model possible before and after
printing fleet profiles
- Energy consumption
- Paper usage
- Carbon emissions
- Costs
• Head to head product comparisons
- Over 8,000 devices, HP and non-HP
• Includes worldwide data
- Localized results for 146 currencies
- Localized carbon for 389 locations
www.hp.com/go/carbonfootprint

6. Raising the bar on energy efficiency
1984 2010 comparable model: €1.30 a year
annual energy use of 2010 and beyond:
HP LaserJet printer: Rolling out Auto-on/Auto-
off throughout medium-
€42
and large- workgroup
printers
2008 2009
The HP LaserJet P1006 is HP Officejet Pro 8500 All-in-
introduced: One consumes up to 50%
1994 ▪ Uses 30 kWh/yr less energy than color laser
▪ Yearly energy cost of all-in-ones
HP introduces the HP
€2.60 HP announces Auto-
Officejet printer-fax-copier,
▪ Delivers 17 ppm on/Auto-off in desktop
such multifunction devices
1993 can use less energy and ▪ Uses 19x less energy LaserJet printers
Instant-on Technology materials when compared than the LaserJet II
is introduced, with standalone products
1984 delivering up to 50% HP sets goal to reduce the The most energy
energy savings over energy consumption and
The HP LaserJet II printer traditional fusing associated GHG emissions efficient laser printer,
is introduced, using
586 kWh/yr, delivering 8
of HP ink and laser printing
products to 40% below
wireless and color laser
ppm 2005 levels by 2011 printers on the planet!

7. Quiz
The Department of Energy says this
is the amount of energy customers
are losing because they are not
turning devices down on night and
weekends?
a)20%
b)45%
c) 66%
7

8. Quiz
The Department of Energy says this
is the amount of energy customers
are losing because they are not
getting their devices turned down on
nights and weekends?
a)20%
b)45% The Environmental Protection Agency states that
c) 66% customers are loosing 66% of their energy consumption
on evenings and weekends by not getting IT equipment
turned off
8

9. 9

10. Industry first - HP Auto-On Auto-Off
Intelligence that can turn your printer on when you need it and off when you don’t
30.00
25.00
20.00 • Powers down printer when
15.00 inactive
10.00 • Auto-On/Auto-Off—only
5.00 firmware listens, and device
Enterprise recovers quickly
(watts used)
4.00 • Improves energy efficiency
Professional
over 20X in enterprise class;
3.00 Low End • Average power savings of
59% across line-up
2.00
1.00
0.00
Sleep HP Auto-on/Auto-off Manual off

11. HP EcoSMART Console – device level
• Standard or Custom settings
• Ties to Carbon Calculator and EcoSMART Fleet
• Results in energy, carbon, costs
• Personalized energy experience
• Set Sleep/Auto Off delay
• Set activation hours/days
• Set activation functions
• Sleep/Auto On activities - USB, LAN, Control
Panel, Fax, Tray, Memory, etc.
• Set Duplex, N-up, Econo modes
• Track time spent in Print, Ready, Sleep, Off modes
• Energy estimates per device.

12. HP EcoSMART Fleet 1.0
Enterprise IT reporting application for eco assessment and monitoring
New Web Jetadmin plug in that harnesses the power of environmental and printer data to achieve
actionable metrics and customization.
Single dashboard to run Common , easy to use,
real time scenarios against EcoSMART user
their imaging & printing interface
fleet’s eco usage
Drill down to fleet,
group, or device level
Carbon, Power, and
Paper usage
information Industry leading HP
Web Jetadmin imaging
Simple PDF or XML and printing device
reporting information

13. Paper management strategies
Duplex printing
Set double-sided printing at the network level with HP Web Jetadmin and 25%
Universal Print Driver to help reduce paper consumption
Pull - and PIN printing solutions – demand print
Pull- and PIN-printing user-authentication solutions can reduce misprinted, up to
reprinted and unclaimed print jobs by
30%
HP Smart Print – print only what you need
Reduce paper use when you print from the web, print only what you need
with HP Smart Print 55%
Original HP print cartridges deliver more consistent quality than
remanufactured cartridges, avoiding costly reprints
Digitized paper-based processes
Digitize documents, scan to folder and scan to email, creating
workflow efficiencies and reducing unnecessary printing with HP
MFPs
up to 70%
Reduce the need for printed pages

14. EcoSMART HP THIN Paper
• Everyday paper is #20 or 75gsm
What is HP
Thin Paper? • HP Thin Paper is #16 or 60gsm
22%
Reduction
• Less natural resources
• Energy savings (mfg & use)
Why Thin? • Reduced transportation costs,
storage space, recycling and carbon
footprint
• HP branded paper available Spring
2012 in North America
Support • Supported on all HP LaserJet
products
• Managed Print customers first

15. How an LCA is done?
• Quantify All Emissions across each Material Extraction
phase of a product’s life
• Defined by ISO 14040 standards Processing
Disposal
• Used for:
- Product labeling
- Environmental Management
Use Transportation
- Supply Chain Management
- Efficiency Studies

16. Upstream and downstream GHG emissions in IT
products
Laptop
Orders of magnitude.
Desktop
Printer use phase
Embedded emissions include
Server Use lifecycle emissions
embedded in paper.
(EUP Lot 4, base case
Printer
V1)
0% 20% 40% 60% 80% 100%

17. HP LaserJet printing lifecycle impacts
• Impacts dominated by use:
- Paper consumption, 46%
- Power consumption, 23%
- Cartridge consumption, 15%
• Transportation very efficient
- Production of high-end products is
amortized over a long lifetime

18. HP Managed Print Services helps you meet business and sustainability
goals
Pre- and post- analysis shows some HP MPS customers have achieved substantial
business and environmental benefits.
Costs  Reduced by up to 30%
Energy consumption  Down 30% to 80%
Paper use  Millions of fewer pages
Efficiency and
 Increased
productivity
Carbon footprint  Smaller
HP Managed Print Services is a
Print supplies recycling  Practical and convenient customizable suite of imaging and
printing hardware, software, supplies,
Asset management  Responsible end-of-use services and solutions.

19. Customer close-up

20. HP and VimpelCom reducing environmental
impact
Hardware
• Moved from desktop to network and multifunction printers
• Increased users by 2.5x over previous 5 years
• Improved user ratio from 5:1 to15:1 and up to 50:1 in the headquarter
• Implemented HP Universal Print Driver (UPD) and HP Web Jetadmin print management solutions
• Lower maintenance costs and better reliability with new HP devices
• Draft mode printing
Cost Savings
• Energy costs reduced by 25%
• The solution has resulted in environmental benefits such as reduced paper usage, lower power
consumption and lower CO2 emissions by 20%
• Lowered cost per page by 50%