ICT Roles in Media Print Industry

Print Media in the Knowledge Economy Era “ New Landscape for Digital Society” presented by Richardus Eko Indrajit indrajit @post.harvard.edu

About Knowledge Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mass Media Defined by Paul Traudt ,[object Object]

The Four Generation Cohort <1946 1946-1964 1964-1980 >1980 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONNECTING or CONFLICTING ?

Generation Characteristics VETERANS < 1946 BABY BOOMERS 1946-1964 XERS 1965-1980 MILLENIALS >1981 Dedicated to a job Live to work Work to live Live in the moment Respectful of authority Sense of optimism Contract Technology savvy Duty before pleasure Champions of causes Pragmatic world Consistent expectations Patience is a virtue Go into debt Self-reliant Street smart Honor and integrity Team and process oriented Attached to the edge Fun is a must Reluctant to change Personal gratification Authority is casual Give respect if they are respected Patriotic Nostalgic of youth Versatility of skills Diverse in nature

Changing Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA EFFECTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the Print Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Sources and Communication Media

The Role of Print Media Learning Lifestyles enemy: Don’t like to write Don’t like to read enemy: Entertainment Materialism

What’s the Print Media For ? + “ Increasing the Quality of Personal and People Life”

Market Analysis 1 ,[object Object],Customer’s habit of reading online newspaper

Market Analysis 2 ,[object Object],[object Object],[object Object]

Market Analysis 3 ,[object Object],[object Object],[object Object]

Market Analysis 4 ,[object Object],[object Object],Customer’s choice of books

2/3 of US Pages are I-Commerce

At Least US$85 Billion in I-Commerce Pages

Start of the Digital Wave: Print-On-Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10% Electronic Content

New Book Supply Preposition ,[object Object],[object Object],[object Object],“ You give us the content, and we do the rest.” Digital Conversion Commerce Engines eBook Delivery Content Mgt & Content Hosting Digital Rights Management “ On Demand” Printing Content Re-purposing

Traditional Book Supply Chain ,[object Object],[object Object],[object Object],[object Object],Retail Channels Author Publisher -------------------- Warehouse Printer Book Clubs Internet Academic Libraries Chains Independent Bookseller Publisher Distribution ---------------------- Wholesale Distributor

Digital Book Supply Chain ,[object Object],[object Object],[object Object],[object Object],Retail Channels Author Publisher Book Clubs Internet Academic Libraries Chains Independent Bookseller Lightning ---------------------- Wholesaler Publisher enters book into Lightning Digital Library (one-time event) Publisher receives monthly statement and “a check” from Lightning Hard Copy: Print on Demand Electronic Display: eBook Integrated logistics system to deal with all aspects of digital content delivery

Books on Demand Books stored in a Digital Warehouse (Digital Library) Books are “produced and delivered” when ordered ( true one at a time ), either in Physical book form (POD) or e-book formats Ordered from Retail Channels, Publishers Direct, or Libraries Optimize inventory management

Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Economy of e-Books are Very Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Minimal Barriers to Entry into Publishing e-Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Lightning Source ,[object Object],[object Object],[object Object],[object Object]

Example: Vanity Publishing Plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: e-Book on Demand and Audio Book ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Digital Textbooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Sampling Textbook Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Library Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HP CapShare 910 Appliance ,[object Object],[object Object],[object Object],[object Object]

HP CapShare 910 Appliance and HP Digital Sender ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Portable Digital Notepad

E-Book Appliances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everybook Inc. Everybook can download periodical subscriptions overnight, including ads

Softbook SoftBook investors include Random House and HarperCollins

Librius ,[object Object],[object Object],[object Object],[object Object],"By 2000, Librius expects that it will cost less than $1 to make and distribute a title, including all corporate overhead, storage and download costs." - Don Bottoms, Librius President

Delivering the News with NewsPad from the Acorn Group

The Trend: Sony Glasstorn Small Personal Powerful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key to Success Micro adjustment Quality of customers spending Lower taxes and cost of capital Business redefinition and reengineering Low costs Better risk x return Greater demand and output More investment Increase competition Raise efficiency Lower risk

Thank You Richardus Eko Indrajit http://www.indrajit.org [email_address] [email_address]

ICT Roles in Media Print Industry

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