A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.

1. Intel Channel Alliance Summit
Spring 2011
Ekaterina Walter
Intel Social Media Strategist
@ekaterina
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2. “Social Media isn’t a
fad, it’s the
fundamental shift in
the way we
communicate”
Erik Qualman
author of Socialnomics
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3. Motivations…
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4. Consumer Expectations
Brands should:
listen to what I have to say
show that they care
connect with me where I am
respond in a timely manner
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5. Social Media – the Platform for Connection
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6. Are Your Die-Hard Fans Part of Your Community?
Die Hard Intel Fan - Damien Bayless
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7. My Personal Story
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9. Years to Reach 50M Users:
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17. Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
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18. 40% of Fortune 100 Companies Show Website Traffic Decreasing
Source: Adgregate and Webtrends
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19. So what can you do?
Let’s look at some examples…
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20. Use Twitter for Sales and Support
$6.5M in revenue in ‘10
Changed products and processes in response to social brand chatter –
find out about problems with products 6 weeks earlier than in the past
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21. Listen!
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22. Work with Bloggers and Influencers
HP created a contest to promote Dragon laptop - 31 tech
bloggers gave away laptops every day for 31 days
Results:
• Over 380K links to 31 blog sites discussing the content
• 25K contest entries
• 85% increase in sales
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23. Use YouTube to Drive Sales
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24. Create a Self-Sustaining Community
TurboTax created a customer service wiki that allowed
TurboTax users to answer questions and provide tips to
others
Results: 40% of user questions were answered by other
customers at a higher rate of accuracy than the traditional
call center
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25. Integrate Social Networks into Your Website
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26. Consider the Move to Facebook Commerce
On the first day of launch the sales quadrupled
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27. Consider the Power of Facebook Integration
Giantnerd.com, a shopping site for outdoor
gear, saw a doubling in revenue generated
from Facebook within 2 weeks of adding the
Like button
American Eagle saw users
referred by Facebook spend 57%
more than average on the site
Every time Facebook user posted on
newsfeed that they bought a ticket, friends
spent an additional $5.30. Every Facebook
link generated $2.52 in sales
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28. Take Advantage of Location-Based Services
For opening weekend of Men’s Store
in NYC, Coach gave away free cologne
($85 value) to the first 200 customers
who checked into the store on
Foursquare. 10% of traffic to the
store that weekend came with
Foursquare check ins.
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29. Blog!
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30. Integrate Traditional and Social
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31. Tap into the Power of User-Generated Content
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32. Make Every Single Piece of Content Sharable
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33. Your brand is only
as strong as the
culture behind it.
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34. Thank You!
Ekaterina Walter
ekaterina.walter@intel.com
Twitter: @ekaterina
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