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Augmented Reality - The sales technique which stimulates the senses




                                                         AR




                           2011 9 16 ( )
                                 (Etsuji Kameyama)


2011   9   18                                                         1
Knowledge-works



                Web




2011   9   18                           2
ShoesConcierge




 http://www.shoesconcierge.jp/

2011   9   18                                     3
http://www.misawa.co.jp/




2011   9   18                         4
VMD



2011   9   18         5
AR as a VMD

                AR




2011   9   18                      6
TISSOT




 Tissot (       ) - http://www.tissot.ch/reality/

2011   9   18                                                7
a.




                          c.   &
                b.




2011   9   18                      8
a.
       Apple iPhone          iPad2                     Windows Phone 7.x             MS Kinect




                                                                                       NINTENDO DS 3D


           Android           Android Tablet
                                                            Sony PSP




                                              AR                                                  AiRScouter

 PC         Web        Web           PC            (    )         Vuzix   STAR1200




2011   9   18                                                                                                  9
b.AR

       •AR                                     QRcode

       •            =

       •                        GPS/WiFi/NFC/RFID

       •        (       )

       •                    (           )

       •
       •
       •
       •
2011   9   18                                           10
c.AR
                       Japan




 Services                      Technology




                       World
2011   9   18                           11
EC             AR

       •
                -
                -
                -          (   )

       •
                -
                -
                -    (AR                )


2011   9   18                               12
AAA-01
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                                             BBB-01
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                     AR                      XXXXXXXXXXXXXXXXXX

                                             CCC-01
                                              XXXXXXXXXXXXXXXXX
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                                              DDD-01
                                             XXXXXXXXXXXXXXXXX
                                             XXXXXXXXXXXXXXXXX

                                              EEE-01




                          BBB-01


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                AR        YYYYYYYYYYYYYY
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                          ZZZZZZZZZZZZZZZZ
                          ZZZ




2011   9   18                                                     13
Web   PDF   AR




                                      i




                                                                  AAA-01
                                                                  XXXXXXXXXXXXXXXXXX
                                                                  XXXXXXXXXXXXXXXXXX

                                                                  BBB-01
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                                          AR
                                                                  CCC-01
                                                                   XXXXXXXXXXXXXXXXX
                                                                   XXXXXXXXXXXXXXXXX

                                                                   DDD-01
                                                                  XXXXXXXXXXXXXXXXX
                                                                  XXXXXXXXXXXXXXXXX

                                                                   EEE-01




                                               BBB-01


                                               XXXXXXXXXXXXXX
                                               XXXXXXXXXXXXXX
                                               XXXXXXXXXXXXXX
                                               XXXXXXXXXXXXXX

                                 AR            YYYYYYYYYYYYYY
                                               YYYYYYYYYYYYYY
                                               YYYYYYYYYYYYYY
                                               YYYYYYYYYYYYYY
                                               YYYYYYYYYYYYYY
                                               YYYYYYYYYYYY


                                               ZZZZZZZZZZZZZZZZ
                                               ZZZZZZZZZZZZZZZZ
                                               ZZZ




2011   9   18                                                                          14
...

                SNS




                                       SNS




           AR

                                             XXXXXXXXXXXX
                      Facebook               XXXXXXXXXXXX
                                             XXXXXXXXXXXX
                                             XXXXXXXXXXXX




2011   9   18                                               15
AR




2011   9   18        16
Boucheron (         )-   http://www.myboucheron.com/
                TACORI (      ) - http://www.tacori.com/tryiton




2011   9   18                                                      17
TV




  AR                               for Android[β ]   Koozyt(    )
  http://blog.koozyt.com/?p=1864

2011   9   18                                                  18
https://market.android.com/details?id=jp.carrozzeria

2011   9   18                                          19
http://youtu.be/2-ktRGDV5qc

2011   9   18                    20
Fitting Reality
  http://youtu.be/RCM0u2tBl5E

2011   9   18                     21
:NISSAN JUKE




                               Total Immersion
                22

2011   9   18                                    22
-




                3D       http://youtu.be/lGESjR1nbg8   metaio
2011   9   18                                                   23
:        VOGUE




           VOUGUE   Web       24

2011   9   18                              24
:




                    2011 5 7




                        ayupan
                         (ARAPPLI   )


2011   9   18                           25
AR




 Chocolate bar wrapper
  http://www.youtube.com/user/spotsvstripes

2011   9   18                                      26
QR codes




       QR code


 http://adsoftheworld.com/media/print/victorias_secret_erin

2011   9   18                                                 27
...                    -
Tesco: Homeplus Subway Virtual Store
  http://youtu.be/nJVoYsBym88

2011   9   18                              28
:BARNES&NOBEL(Gold Run)




  Esquire B N                                          AR


  http://goldrungo.com/index.jsp
                                          29

2011   9   18                                                29
TV                 :                                                                Galileo




junaio                                                                                    Galileo
                                                                            AR



http://www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/
2011   9   18                                                                                                 30
2011   9   18   31
http://paper.li/kurakura/ar




                                                     Paper.li

                                                     Twitter

                                                   facebook
                                      Blog
                                                    Linkedin

                                                       Mixi
http://development.blog.shinobi.jp/

2011   9   18                                                        32
AR                         μ(            )
                                                                     AR


           AR Solution




                                AR
                         mue-ar@knowledge-works.co.jp
                              TEL 03-5510-5430
                       AR                               μ     mue :
                http://hp.knowledge-works.co.jp/modules/contents/content0060.html
2011   9   18                                                                       33

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Using AR technology which strengthens the point of contact of goods and a person, purchase experience is extended.

  • 1. Augmented Reality - The sales technique which stimulates the senses AR 2011 9 16 ( ) (Etsuji Kameyama) 2011 9 18 1
  • 2. Knowledge-works Web 2011 9 18 2
  • 5. VMD 2011 9 18 5
  • 6. AR as a VMD AR 2011 9 18 6
  • 7. TISSOT Tissot ( ) - http://www.tissot.ch/reality/ 2011 9 18 7
  • 8. a. c. & b. 2011 9 18 8
  • 9. a. Apple iPhone iPad2 Windows Phone 7.x MS Kinect NINTENDO DS 3D Android Android Tablet Sony PSP AR AiRScouter PC Web Web PC ( ) Vuzix STAR1200 2011 9 18 9
  • 10. b.AR •AR QRcode • = • GPS/WiFi/NFC/RFID • ( ) • ( ) • • • • 2011 9 18 10
  • 11. c.AR Japan Services Technology World 2011 9 18 11
  • 12. EC AR • - - - ( ) • - - - (AR ) 2011 9 18 12
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  • 17. Boucheron ( )- http://www.myboucheron.com/ TACORI ( ) - http://www.tacori.com/tryiton 2011 9 18 17
  • 18. TV AR for Android[β ] Koozyt( ) http://blog.koozyt.com/?p=1864 2011 9 18 18
  • 21. Fitting Reality http://youtu.be/RCM0u2tBl5E 2011 9 18 21
  • 22. :NISSAN JUKE Total Immersion 22 2011 9 18 22
  • 23. - 3D http://youtu.be/lGESjR1nbg8 metaio 2011 9 18 23
  • 24. : VOGUE VOUGUE Web 24 2011 9 18 24
  • 25. : 2011 5 7 ayupan (ARAPPLI ) 2011 9 18 25
  • 26. AR Chocolate bar wrapper http://www.youtube.com/user/spotsvstripes 2011 9 18 26
  • 27. QR codes QR code http://adsoftheworld.com/media/print/victorias_secret_erin 2011 9 18 27
  • 28. ... - Tesco: Homeplus Subway Virtual Store http://youtu.be/nJVoYsBym88 2011 9 18 28
  • 29. :BARNES&NOBEL(Gold Run) Esquire B N AR http://goldrungo.com/index.jsp 29 2011 9 18 29
  • 30. TV : Galileo junaio Galileo AR http://www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/ 2011 9 18 30
  • 31. 2011 9 18 31
  • 32. http://paper.li/kurakura/ar Paper.li Twitter facebook Blog Linkedin Mixi http://development.blog.shinobi.jp/ 2011 9 18 32
  • 33. AR μ( ) AR AR Solution AR mue-ar@knowledge-works.co.jp TEL 03-5510-5430 AR μ mue : http://hp.knowledge-works.co.jp/modules/contents/content0060.html 2011 9 18 33