1. Empathy map
Employers view

2. Think and Feel
• Consider graduation progress
to assess the new professional
• Youngs are full of new ideas
that can bring achievements
• Is it worth having to train or
not?
• How much of basic know-how
is needed?
• How long would the new
graduate take to adapt to the
company policy and
development?
• They need competent
professionals
• They need to keep the work
flow smooth

3. See
• Other companies fails or
successes in hiring non
experienced new graduate
• Previous experience in hiring
people with no work experience
• The necessity of changes
• Low quantity of staff
• Overtime and overwork

4. Say and Do
• They affirm they don’t
hire because of the lack
of know-how
• They make contract with
recruitment agencies to
search for their specific
profiles
• They say the company
needs to have a youth
friendly philosophy
• Training is offered for the
new professional

5. Hear
• New professionals will
disoder the work flow
of the company
• Lack of experience will
delay work
accomplishment
• New graduates have a
lot of new ideas to
propose
• It’s good to have
youth’s point of view

6. Pain
• Lack of experience and
know-how
• Training takes time and
investments
• New professionals are
more dependent
• Having to go through the
hiring process, if there is
no adaptation or fulfilling
of the company’s needs

7. Gain
• Build up the personality
based on the company’s
needs
• New and innovative point
of view
• No bad habits from
previous jobs
• Easy adaption to changes
• Fast leaners, full of energy
• Low cost staff

8. Problem Statement
• Rafa needs to incorporate and find
ways to put in practise a youth-
friendly philoshopy in the
company.
• There is a high level of insecurity
blocking his decision on hiring
non experienced new graduates.