Building an iPhone Business

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With 12 years of mobile development and sales experience and an application in the App Store, I take a realistic look at the benefits and challenges of building a business an iPhone business.

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Building an iPhone Business Elia Freedman www.eliainsider.com twitter: eliajf

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Which amazing mobile platform? … Palm (circa 1997-9) # Developers Year 2 Unit Sales Growth

Copyright © Infinity Softworks, Inc. CONFIDENTIAL iPhone: 1 Billion App Downloads apple.com

Copyright © Infinity Softworks, Inc. CONFIDENTIAL 120 Million Apps Sold $222M in Net Revenue Pinch Media/O’Reilly Press 78% of apps producing 12% of downloads.

Copyright © Infinity Softworks, Inc. CONFIDENTIAL A very long tail for paid apps… Top 100 Paid Apps (0.4%) Revenues: 15% Macrumors.com

Copyright © Infinity Softworks, Inc. CONFIDENTIAL A very long tail for paid apps… Average Net Revenue/App: $2,967 per month: $330

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Business : profit-seeking enterprise. dictionary.com

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Doesn’t feel like a pot of gold.

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Who is this guy speaking? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Copyright © Infinity Softworks, Inc. CONFIDENTIAL How we built? ,[object Object],[object Object],[object Object]

Copyright © Infinity Softworks, Inc. CONFIDENTIAL How do we build now?

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Get Lucky?

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Marketing Place Price Promotion Product

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Place

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Price Price (US$ ) 148apps.com

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Price Price (US$ ) 148apps.com Prices so low: buy cheapest option then try something else Impulse buy! (Great for games) - or -

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Promotion Buy My App ,[object Object],[object Object],[object Object],[object Object],[object Object]

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Limited Levers Price Search Top Paid

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Free, Lite or LE Multiple Apps Cross Platform

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Add-Ons Subscriptions

Copyright © Infinity Softworks, Inc. CONFIDENTIAL Product Cloud or Desktop Companion

Copyright © Infinity Softworks, Inc. CONFIDENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.eliainsider.com twitter: eliajf Elia Freedman [email_address]

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