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What goes on in the minds of adolescents from the ages of  10 - 25? Judith Lieftink, YoungWorks
Content ,[object Object],[object Object],[object Object]
Two major trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
The adolescent brain inside out
Most important insight ,[object Object]
The adolescent brain
1. Less connections  ,[object Object],[object Object],[object Object],[object Object]
Paul (18 years)
Paul (18 years)
True or not true?  Youngsters are more skilled than adults in multitasking
2. Growing back to front ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frontal lobe ,[object Object]
 
Agree or disagree?  As long as the frontal lobe is not fully grown, adults should fulfill a function as  a substitute
3. Fierce emotions  ,[object Object],[object Object],[object Object],[object Object]
Marketeer Tom Hanks
Big
4. Kicks! ,[object Object],[object Object],[object Object],[object Object],[object Object],‘ Everything you experience in that period seems to change your life. (...) You don’t realize that many  loves and broken hearts will follow.’  Lykke Li, Swedish singer/songwriter, 21 years
Pants on fire
Pants on fire
The role of  influentials
Role of Influentials
Seducers & educators
Educational campaign Stivoro
X-Travel
X-Travel
What do youngsters want? ,[object Object],[object Object],[object Object],[object Object]
 

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