6. Money in Blogging There are different ways to earn money: Direct: Advertisements Sponsors Indirect: As the subject matter expert Blog for someone else! Corporate Blogger Consultancy Internet Marketers, Online PR, etc
14. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media.
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17. Know Your Market Who will read your blog? Who will watch your videos? Technical: SEO What search terms will send readers to you? How will people find you? Demographics versus Psychographics
32. The Edelman Trust Barometer Where do you generally go first for news about a company? Then where do you go?
33. The Edelman Trust Barometer 54% of respondents trust Media (right above financial institutions, post fin crisis)
34. Hits & Misses 3 of the Top 5 “most linked to” posts are about Apple’s iPhone or iPad Most read about topic on blogs: Gulf of Mexico Oil Spill Haiti Earthquake Wikileaks
35. The Future Blogging will have the greatest impact on Politics, Technology, and Business 1 in 4 bloggers (25%) add content from a mobile device 39% of these people said that this has changed their blogging style More short and more spontaneous posts Using more photos to make their blog more appealing to mobile users
36. Questions? EJ Arboleda Technical Director ManilaReviews.com / ManilaBlogs.com Manila Blogs Family Email: ej@manilareviews.com Twitter: @ejarbo / @manilareviews
Hinweis der Redaktion
Total Revenue from AdSense: 8.792 BILLION USD
“Many view blogging as a slightly subsidized hobby”
Much of blog-related revenue comes from Display Ads (personally served ads).2nd: Adsense3rd: Affiliate Marketing4td: Paid to give speech on topic blogged about5th: Paid postings6th: Spokesblogger for products/brands
Psychographic approach of Facebook They did not market to the “expected” market – kids, teenagers, young adults (Xanga) They catered to “people who want to stay connected” Hence, fastest growing Demographic – 35-55 year old women
Moms have a writing style they generally categorize as “Sincere”