Fiona Weng - eCommerce Day Ecuador Online [Live] Experience

1. X
Ecommerce Day Ecuador 2021
China Cross-Border E-commerce & Tmall Global
Fiona Weng qi.weng@alibaba-
inc.com
Jueves 1 de Julio de 2021

2. OVERVIEW
COVID-19’S IMPACT
While traditional retail sales of consumer goods
contracted by 17.9% YoY in the first half of 2020
in nominal terms, online goods retail sales grew
by 14.3% during the same period.
14.3
%
Online Goods Retail Sales
Source: World Bank Group Leaning forward Covid-19 and China’s Reform Agenda

3. OVERVIEW
COVID-19’S IMPACT
Ecommerce was widely used, especially
during lockdowns, by consumers to
access products and services.
Even before COVID-19, china had one of
the largest and fastest growing e-
commerce markets in the world, with
online sales of goods and services
accounting for over 20% of total retail
sales in 2019.
China’s E-Commerce
Expected Market Size in 2024
US $1.6 Trillion
Increase in Use of Cross-Border
Ecommerce in H1
65%
Source:
1)World Bank Group Leaning forward Covid-19 and China’s Reform Agenda
2) China Internet Watch, china E-commerce Market

4. ALIBABA’S
HISTORY AND MISSION
TO MAKE IT EASY TO DO BUSINESS
ANYWHERE

5. THE WORLD’S LARGEST ONLINE AND MOBILE COMMERCE COMPANY
• * GMV – GROSS MERCHANDISE VOLUME
>US$853
B
GMV* on China retail
marketplaces (FY 2019)
brands
200K+
>10million
small businesses
More than
693 million
annual active consumers

6. TOTAL SALES ON ALIBABA’S MARKETPLACES
VS TOTAL USA ECOMMERCE SALES IN FY2019
Source: Alibaba Group; US Department of Commerce

7. WHY BUSINESSES WORK WITH ALIBABA DURING PANDEMIC
Gateway to China’s
consumers
We are a platform,
not a retailer
Complete retail
infrastructure
Solutions for
brands of all sizes
Nearly
700M
Consumers
Data-driven
targeted
marketing

8. Global FUN Global PAY
Global BUY
Consumers
Pre-Trip During the Trip Post-Trip
LOCAL
BUSINESSES
Travel
Services
Platform
Mobile Payment
&
Digital Marketing
Platform
Ecommerce
& Retail
Platforms
LOCAL
BUSINESSES
PROVIDING LOCAL BUSINESSES WITH OMNI-CHANNEL CUSTOMER
ENGAGEMENT SOLUTIONS POST COVID-19
Consumers

9. Core Commerce
Retail Commerce Wholesale Commerce
Logistics Infrastructure for Core Commerce
and New Retail Initiatives
Marketing Services & Data Management Platform
Payment and Financial Services Infrastructure
Technology and Systems Infrastructure
China Cross Border &
Global
China Cross Border
& Global
Digital Media and
Entertainment
Innovation
Initiatives
Data Technology for Digital Media and
Entertainment
Consumer Services
Alibaba’s Mission:
To Make It Easy To Do Business Anywhere

10. What is Tmall Global (TMG)?
The largest B2C cross-border e-commerce platform in China.
It provides a channel for international brands to test the China market, and offers different
business solutions for merchants entering the market.
84
Countries
and Regions
5,300+
Categories
26,000+
International
Brands

11. KNOW AND TARGET YOUR CONSUMER

12. Tmall Global Customer Profile
Family with kids
3-generation family
Office
Ladies
University
Students
Female > Male in spending and items per basket
Females shop for themselves, for their partners, for the whole family
Consumers from less
developed areas
60%
Of New Active Consumer
57%
of Total Consumers
Gen Z
Beauty
Health & Food
Mom & Baby
Fashion
Home & 3C
Others

13. Chinese Social Media – WHAT TO BUY SHOPPING GUIDES

14. 11.11 Global Shopping Festival is Setting New Records
• $74.1 billion USD in Gross Merchandise Value, +26% YoY
• 250,000+ Participating Brands (31,000+ Overseas Brands)
• 474 Brands Reached 100 Million RMB GMV (vs. 299 in 2019)
• 583,000 Orders Created per Second at Peak

15. GET STARTED WITH TMALL GLOBAL

16. The TMG Merchant Channel officially launched in June 2019 and it is a one stop information hub for brands
interested to sell via cross-border in China. Merchants will be able to:
1. Learn more about the opportunities in cross-border
2. Learn about the various business solutions Tmall Global offers
3. Register and submit brand application to Tmall Global for onboarding
✔ Multi-language
✔ Case Studies
✔ Business Model Introduction
✔ Webinar Hub
✔ Knowledge Center
Tmall Global Merchant Channel – merchant.tmall.hk

17. GET IN TOUCH!
SCAN QR CODE
THANK YOU
Contact Info:
Fiona Weng, Category Leader of South America, Tmall Global
qi.weng@alibaba-inc.com