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The target audiences for magazines like these are middle age, middle class people. 
This is shown by the simple and neat layout of the magazine and features such as 
posh/expensive looking interior. This type of content would not appeal to younger, 
working class citizens as such items would most likely be out of their price range. 
Surrey Matters’ has an image of a middle aged man and his daughter (?) which would 
attract someone of the same age and with a similar lifestyle to buy that magazine. 
These magazines are for towns or somewhat rural counties which are mostly inhabited 
by the middle aged therefore they would get most business from them.
These magazines are aimed at much younger, possibly working class people. 
The covers are much more artistic rather than just plain portraits or images of 
countryside and the content of the magazines are far more suited to younger readers. 
These magazines show younger models therefore the magazine is connected to younger 
people. These magazines are for larger cities with a large younger population (Brighton 
and London), where things such as fashion and nightlife are more appealing than posh 
interiors and farmer’s markets.
Seeing as it will be easier for me to get access to the 
opinions of younger, working class people for my 
focus group, I plan on aiming my magazine at this 
audience. I will follow the style of Time Out 
magazine, however I will include slightly different 
content in order to be more appealing to a wider 
range of people.

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Target Audiences of Regional Magazines

  • 1.
  • 2. The target audiences for magazines like these are middle age, middle class people. This is shown by the simple and neat layout of the magazine and features such as posh/expensive looking interior. This type of content would not appeal to younger, working class citizens as such items would most likely be out of their price range. Surrey Matters’ has an image of a middle aged man and his daughter (?) which would attract someone of the same age and with a similar lifestyle to buy that magazine. These magazines are for towns or somewhat rural counties which are mostly inhabited by the middle aged therefore they would get most business from them.
  • 3. These magazines are aimed at much younger, possibly working class people. The covers are much more artistic rather than just plain portraits or images of countryside and the content of the magazines are far more suited to younger readers. These magazines show younger models therefore the magazine is connected to younger people. These magazines are for larger cities with a large younger population (Brighton and London), where things such as fashion and nightlife are more appealing than posh interiors and farmer’s markets.
  • 4. Seeing as it will be easier for me to get access to the opinions of younger, working class people for my focus group, I plan on aiming my magazine at this audience. I will follow the style of Time Out magazine, however I will include slightly different content in order to be more appealing to a wider range of people.