2. BELLONACase study

3. MARKETING
COMMUNICATIONS

4. RESEARCH

5. RESEARCH
IDEA

6. RESEARCH
IDEA
CONCEPT

7. Bellona

8. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
ENVIROMENTAL
ORGANIZATION

9. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
DIRECT ACTION
PROTEST GROUP

10. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
LOST IT’S
ENERGY

11. Bellona
YES
65%
NO
35%
YES
67%
NO
33%CLOSEDMEETINGS

12. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
LOBBYISM

13. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
SUITS

14. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
SECRETS

15. Bellona
YES
65%
NO
35%
YES
67%
NO
33%
BORING…

16. Bellona
YES
65%
NO
35%
YES
67%
NO
33%UN-IDEOLOGICAL

17. 2Concepts

18. EXPAND PEOPLES
AWARENESS

19. WHAT THEY
ACTUALLY DO

20. LIVE-EVENT

21. Research

22. Research
YES
65%
NO
35%
YES
67%
NO
33%
QUESTIONAIRE
VIA GOOGLE FORMS

23. Research
YES
65%
NO
35%
YES
67%
NO
33% 110RESULTS

24. Research
YES
65%
NO
35%
YES
67%
NO
33%
HAVE YOU HEARD
ABOUT BELLONA?
DO YOU HELP FUND
IDEALISTIC ORGANIZATIONS?

25. Research
YES
65%
NO
35%
YES
67%
NO
33%
67%I DON’T KNOW ENOUGH
ABOUT BELLONA TO SUPPORT THEM
14%I DON’T KNOW HOW TO
SUPPORT BELLONA

26. Research
YES
65%
NO
35%
YES
67%
NO
33%
We want to expand peoples
awareness of Bellonas 101
sustainable eco-solutions.
“

27. Research
YES
65%
NO
35%
12-19

28. Research
YES
65%
NO
35%
ACCUSTOMEDTO
SOCIAL MEDIA

29. Research
YES
65%
NO
35%
RIPPLE
EFFECT

30. Research
YES
65%
NO
35%
12-19
BUYERS
VIRAL/SOCIAL
MEDIA COVERAGE

31. Concept

32. Concept
YES
65%
NO
35%
Jenny Skavlan
Frederic Hauge
Jon Almås
Karpe Diem
Hasse Hope
Knut Nærum
Hanne Kolstø
Vinni
Mia Gundersen
Linn Skåber
Lars Vaular
Ronny Brede Aase
Anne-Marie Ottersen
Guri Schanke
Are og Odin
Nils Ingar
Odd Magnus Williamson
Henrik Thodesen
Else Kåss Fururseth
Blomster-Finn
Nadia Hasnoi
Aylar
Sigurd Sollien
Atle Antonsen
Harald Eia
Bård Tufte Johansen
Aishath Affeef
Live NelvikTore Sagen
Steinar Sagen
Bjarte Tjøstheim
Marion Ravn
Lisa Tønne
Marit Larsen
Erling Folkvord
Bjørnar Moxnes
Madcon
Dorthe Skappel
Anne Lindmo
Bjørn Eidsvåg
Henriette Steenstrup
Erik og Kriss
Fredrik Skavlan
Jannike Kruse

33. Concept
YES
65%
NO
35%BICYCLING

34. Concept
YES
65%
NO
35%
NORTH
TO
SOUTH

35. Concept
YES
65%
NO
35%15 SCHOOLS

36. Concept
YES
65%
NO
35%101SOLUTIONS

37. Concept
YES
65%
NO
35%
GLOBAL
WARMING

38. Concept
YES
65%
NO
35%CURRICULUM

39. Web series

40. Web-series
Web series

41. Web-series
VIDEO & ARCHIVE
DESCRIPTION
INFO ABOUT THE 101 SOLUTIONS
Web series

42. Web-series
MORE SOLUTIONS
WILL BE REVEALED
THROUGH THE SERIES
Web series

43. Web series
S#ARING#101SOLUTIONS

44. Web series
12-19

45. Web series
12-19
WEB SERIES

46. Web series
12-19
WEB SERIES
SOCIAL SHARING / MEDIA COVARGE

47. Concept

48. Concept
YES
65%
NO
35%
STANDS
AND
STAGE

49. Concept
YES
65%
NO
35%OSLO

50. Concept
YES
65%
NO
35%101SOLUTIONS

51. Concept
YES
65%
NO
35%6STANDS

52. Concept
YES
65%
NO
35%1STAGE

53. 2n

54. The power of two
YES
65%
NO
35%THE PROBLEM

55. The power of two
YES
65%
NO
35%
THE PROBLEM

56. The power of two
YES
65%
NO
35%
THE PROBLEM
This seems to
be the problem

57. The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED ENGAGEMENT
OUR
EVENT

58. The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED

59. The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED

60. The power of two
YES
65%
NO
35% $$$INDIVIDUAL CONVINCED
NOT CONVINCED
ENGAGEMENT
VIRALLY, INTERESTED
AUDIENCE
CATALYST

61. The power of two
YES
65%
NO
35%
12-19
20-35 &
ACCUSTOMED
RESOURCEFUL
TARGET AUDIENCE
BICYCLE TOUR &
VIRAL RIPPLE EFFECT
OLDER AUDIENCE,
VIRAL SPREAD &
MEDIA COVERAGE

62. Web

63. Web
YES
65%
NO
35%

64. Web
YES
65%
NO
35%

65. Web
YES
65%
NO
35%

66. Web
YES
65%
NO
35%

67. Web
YES
65%
NO
35%

68. Web
YES
65%
NO
35%

69. Web
YES
65%
NO
35%

70. Web
YES
65%
NO
35%

71. Web
YES
65%
NO
35%
THIS REALLY NEEDS A
REDESIGN

72. Web
YES
65%
NO
35%
THIS REALLY NEEDS A
CALL-TO-ACTION

73. Web-series
Web

74. Web-series
Web
NEWS
SLIDESHOW CALL-TO-ACTION
PROJECTS

75. Web-series
Web
PARTNERS

76. Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
RESTRUCTURED
WEBSITE WITH BETTER
CALL-TO-ACTION
DEEP-LINKING TO
ADDITIONAL INFO
AT BELLONA.NO

77. Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS

78. Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS

79. Web
YES
65%
NO
35%
WEB-SERIES
LINKING TO
BELLONA.NO
RESULT
BRAND
AWARENESS
ISSUE
AWARENESS
ECONOMICAL + ISSUE
ENGAGEMENT