It used to be that most diamonds were sold to the jet-set, a globetrotting group of people that included tycoons, captains of industry, royalty, Hollywood actors, and the like. Buying a high-cost diamond necklace or ring was an expenditure that they could easily manage financially, so it was almost a no-brainer.

1. By Ehud Arye Laniado
www.ehudlaniado.com
From Private Jets to EasyJet:
The Changing Face of the
Diamond Consumer

2. DOC ID
Presentation by Ehud Arye Laniado
1
From Private Jets to EasyJet: The
Changing Face of the Diamond
Consumer
A full version of the article can be found at
the last slide of the presentation
The views expressed here are solely those of the author in his private capacity. None of the information made
available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one
should act upon any opinion or information in this website (including with respect to diamonds values) without
consulting a professional qualified adviser.
January 2016

3. DOC ID
From Private Jets to EasyJet: The Changing Face of the Diamond Consumer
2
It used to be that most diamonds were sold to the jet-set, a
globetrotting group of people that included tycoons, captains
of industry, royalty, Hollywood actors, and the like. Buying a
high-cost diamond necklace or ring was an expenditure that
they could easily manage financially, so it was almost a no-
brainer.
January 2016

4. DOC ID
3January 2016
• Few others bought these jewelry items. Perhaps someone who did
exceptionally well at the casino one night, or a person who lived in a politically
unstable country and wanted a large diamond that could serve as a store of
value, an item that could be easily placed in the pocket before running away,
and transformed into cash after arriving in safety.
• That was in the 1950s and 60s. Today you may call them the one percent, but
at the time, they represented a far smaller section of society. Over time, more
and more people joined the middle class, and the economy developed to
provide more at a lower cost, making once-inaccessible items much easier to
obtain. This process was one that can be described as democratizing
accessibility. What was once available only to few becoming accessible to
many.
From Private Jets to EasyJet: The Changing Face of the Diamond Consumer

5. DOC ID
4
The views expressed here are solely those of the author in his private capacity. None of the information made
available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one
should act upon any opinion or information in this website (including with respect to diamonds values) without
consulting a professional qualified adviser.
A full version of the article can be found here:
http://www.ehudlaniado.com/home/index.php/news/entry/from-private-jets-to-easyjet-the-
changing-face-of-the-diamond-consumer
January 2016
From Private Jets to EasyJet: The Changing Face of
the Diamond Consumer