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PRESENTARE CON LE IMMAGINI
                              Conversazioni sulla comunicazione

venerdì 2 luglio 2010
PRIMA DI PARLARE DI IMMAGINI...

                              ...ABBIAMO TUTTO?



venerdì 2 luglio 2010
UNO



                        HO QUALCOSA DA DIRE?
                        senza un messaggio la comunicazione non sta in piedi




venerdì 2 luglio 2010
DUE



                        CONOSCO A CHI SARÀ DESTINATO?
                        senza un target di riferimento non posso costruire una comunicazione efficace




venerdì 2 luglio 2010
TRE



                              ATTRAVERSO QUALE MEZZO?
                        senza conoscere il canale di diffusione non si costruiscono messaggi autorevoli




venerdì 2 luglio 2010
OK
                        ORA ABBIAMO TUTTO
venerdì 2 luglio 2010
ANCORA UN SECONDO...

                            ...UN PAIO DI
                          CENNI TEORICI


venerdì 2 luglio 2010
PASSA UN CONCETTO SOLO
venerdì 2 luglio 2010
CERCHIAMO DI AVERE
                             CHIARO
                              QUALE
                           CONCETTO
                            VOGLIAMO
                          COMUNICARE

venerdì 2 luglio 2010
PERCHÈ USARE UN’IMMAGINE?




venerdì 2 luglio 2010
ANZI...




venerdì 2 luglio 2010
PERCHÈ
  USARE
  IMMAGINI?

venerdì 2 luglio 2010
SARÒ BANALE...




venerdì 2 luglio 2010
PERCHÈ
                        VALGONO
                               PIÙ
                           DI 1000
                          PAROLE


venerdì 2 luglio 2010
POSSONO AIUTARCI
                              A



venerdì 2 luglio 2010
SPIEGARE
venerdì 2 luglio 2010
OPPURE
                                   A
                        RAFFORZARE UN MESSAGGIO

                                 Ad esempio



venerdì 2 luglio 2010
IL 95%
                             DELLE
                        PRESENTAZIONI
                         FA SCHIFO
                                 Guy Kawasaki




venerdì 2 luglio 2010
95%
                                        DELLE
                                    PRESENTAZIONI
                                     FA SCHIFO
                                        non fa schifo




                        fa schifo
                                                        Guy Kawasaki
venerdì 2 luglio 2010
LAVORARE SULLE IMMAGINI




venerdì 2 luglio 2010
IMMAGINE
                          AL
                          VIVO




venerdì 2 luglio 2010
Prima      Dopo


                        IMMAGINI RIQUADRATE
venerdì 2 luglio 2010
IMMAGINE SCONTORNATA
venerdì 2 luglio 2010
LA REGOLA DEI
                             TERZI




venerdì 2 luglio 2010
venerdì 2 luglio 2010
COLORE
venerdì 2 luglio 2010
BIANCO E NERO




venerdì 2 luglio 2010
FILTRI
venerdì 2 luglio 2010
TUTTO CHIARO?




venerdì 2 luglio 2010
Grazie !

venerdì 2 luglio 2010

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Presentare con le immagini - Conversazioni sulla comunicazione