Infographie State of mobile advertising in Western Europe in 2014

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Eglantine Dever

State of the mobile ad market in Western Europe in 2014

Internet

The UK takes the lead, accounting
for 44% of the mobile ad market
Spain 2%
United Kingdom 44%
Germany 12%
France 7%
Other 14%
Finland 1%
Denmark 3%
Norway 3%
Sweden 4%
Netherlands 5%
Italy 6%
ADVERTISING MARKET
IN WESTERN EUROPE
STATE OF THE MOBILE
78% growth in 2014
Mobile advertising spending growth in Western Europe
2013
2014
2015
2016
2017
x 4.2
x 2.6
+ 78%
12.6%OF ALL DIGITAL AD SPENDING
IN WESTERN EUROPE WILL GO
TOWARD MOBILE INTERNET ADS
There is also a large gap between
ad dollars spent and time spent
19.6%
share of digital ad spending
45%
share of online time spentUSA
Mobile ad spending share remains small
compared to its share of online audience
6%
share of digital ad spending
31%
share of online audience
FRANCE
Mobile remains under-invested…
also in the US
Sources: eMarketer, July & August 2013; Médiametrie, April 2013;
SRI/PwC/UDECAM, July 2013
These figures were aggregated by Mobvious, the mobile ad network of Hi-Media Group
www.hi-media.com/regie

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Infographie State of mobile advertising in Western Europe in 2014

1. The UK takes the lead, accounting for 44% of the mobile ad market Spain 2% United Kingdom 44% Germany 12% France 7% Other 14% Finland 1% Denmark 3% Norway 3% Sweden 4% Netherlands 5% Italy 6% ADVERTISING MARKET IN WESTERN EUROPE STATE OF THE MOBILE 78% growth in 2014 Mobile advertising spending growth in Western Europe 2013 2014 2015 2016 2017 x 4.2 x 2.6 + 78% 12.6%OF ALL DIGITAL AD SPENDING IN WESTERN EUROPE WILL GO TOWARD MOBILE INTERNET ADS There is also a large gap between ad dollars spent and time spent 19.6% share of digital ad spending 45% share of online time spentUSA Mobile ad spending share remains small compared to its share of online audience 6% share of digital ad spending 31% share of online audience FRANCE Mobile remains under-invested… also in the US Sources: eMarketer, July & August 2013; Médiametrie, April 2013; SRI/PwC/UDECAM, July 2013 These figures were aggregated by Mobvious, the mobile ad network of Hi-Media Group www.hi-media.com/regie